BG Digital Blog

website makeover
Digital

A Business New Year Resolution to Follow: A Website Makeover

Internet marketing opportunities have been growing at faster rates every year, and the importance of your website is higher than ever. Your website is how you tell your business’s story to current and future customers. It should be the one-stop shop for everything that has to do with your business. From finding information, to portraying your brand, to showing off your awesome work, your website is always going to be one of the first places internet browsers stop when searching for information and more regarding you and your business. While making sure your website is modern, cleanly designed, and well-kept with your brand is very important, there also are so many things that lie beneath the surface of your website that can make a huge difference with viewings, time spent on your pages, and the overall usability of your site. Here’s a few of our tips to making sure your website is better than ever this New Year:

1. Authentic and Updated Branding and Content
Make sure your branding, color scheme, photos, and content are updated and authentic to the story you’re trying to tell your potential customers. Some of the most common problems with business webpages are outdated material and branding. Using a modern, current logo and adding less stock photos and more authentic material coming straight from your business gives visitors a reason to stay and explore your page. In addition to graphic content and on-brand color schemes, making sure the information about your business is always updated (e.g., your address, mission, “About Us” pages, products, and customer testimonials, etc.) ensures visitors of your page have all the correct information they need to make that important connection with you as a seller.

2. Load Speeds
Slow load times are huge when a visitor views a webpage for the first time. In a world of instant gratification and 4G LTE speeds, people can be quite impatient…as in, 4 seconds being far too long impatient. The difference of making a sale or not can absolutely rely upon your site’s load speeds. Not only that, your business’s SEO rating can also drop due to poor load speeds. Regularly monitoring how fast your site loads, seeing how easy it is to navigate in a timely manner, making regular improvements to your site’s load speed is essential when considering what needs to be changed beneath the exterior layers of your website.

3. Security
Does your website have an SSL certificate? If not, 2018 is your year to get one. An SSL certificate creates a safe space for customers to make connections via purchase, information transfers, location services, etc., while browsing your site. The last thing you would want in the New Year is to land your business in hot water over misappropriate information of a customer because your website was not secured. Check out our previous blog regarding SSL certificates to learn more!

4. Include Your Social Media Buttons
With millions of users around the world, it’s no lie that social media has become a prominent piece of most modern people’s lives. If your business has social media accounts, that’s great. But is everyone interested in your business aware of that? Placing buttons for your social media handles seems like a simple task, but doing so allows users to build connections between all of the content released about your business. This is another small fix that can yield large results with the communication between you and your customer.

5. Responsive Design
According to the web analytics firm, StatCounter, mobile and tablet browsing overtook desktop browsing for the first time in 2016 with 51.3% of taking place via mobile technology; and, that number has been growing every single year since. So, it’s crucial to consider whether your site works efficiently on all browsing platforms. Making your site responsive not only makes your webpage easier to view, but it also opens your site to a wider daily audience. Not being able to view or use your webpage on a mobile phone can be frustrating to consumers looking for quick information, which can, at times, make them question your site’s professionalism and legitimacy.

BG Digital Group can help you bring your website back to life in 2018 by updating and adding all the points discussed above. We understand exactly what it takes to design a website worth visiting and worth exploring. From security, to graphic design, to load speeds, we have you covered every step of the way to making your site modern, user-friendly, and tailored to your business’ brand. If you’re ready to make your website better than ever, contact us today to get started.

Posted by admin
Rebrand your business
Digital Social Traditional

Rebranding 101: When Is It the Right Time to Rebrand Your Business?

Rebranding 101: When Is It the Right Time to Rebrand Your Business?

There could be many reasons why it’s time for a rebrand of your business, whether it be to reach a new customer following, perhaps your business has outgrown its previous brand, maybe the market is outgrowing your business, or the old imagery of who you are just doesn’t hit home any longer. Whatever the case may be, rebranding your business across all mediums takes time and calculation, whether your business is B2B or B2C. Some of the largest marketing fiascos of all time come from poor rebranding, and at BG Digital Group, we realize how important it is to create a careful brand that’s worth remembering. Below are some of our thoughts to consider when initiating a company rebrand.

What Is Your Brand and How Does It Affect Your Business?
Essentially, your brand defines your business’ identity. To many, branding is simply the words, images, taglines, and campaigns associated with your business, and while that is partially true, there is something much deeper to successful branding. Quite literally, every single thing your business produces is a part of your overall brand, whether it is a logo or a social media post. Truly successful branding will make a potential customer remember and feel a certain way about your business. Creating a meaningful brand begins with building a clear voice to consumers that they enjoy and recognize so easily there is a natural association. You cannot do this simply through posting a logo or writing an editorial about your business. It takes time, creativity, manpower, and cohesive content… lots and lots of content.

The Greatest Brands of Our Time and What Makes Them Great
Great brands are so ingrained in the consumer’s mind that while just driving down the road at 70+ mph, someone can likely see an image and know what lies behind the next exit. How long did that consumer likely look at the road sign? 3-4 seconds. Some of the greatest brands of our time have evolved to become household logos, names, and products simply by their branding.

For example, Apple Inc. did a major rebrand prior to the launch of the first iPhone that showed they were a sleek company of virtual simplicity. Apple didn’t just stop at their logos; they brought their stores, products, packaging, webpages, social media, and even their customer service to the next level of brand cohesiveness. Apple stores are all white space with stainless finishes and tempered glass throughout. Sound familiar? Their products fit that branding design concept too. Their boxes are simple and white, their customer service is astoundingly simple, and every single store looks the same. When you visit Apple, either through their website or at their stores, you know exactly what to expect. Apple is solid proof that successful branding doesn’t just stop at logos and ad campaigns, it encompasses every single piece of the business, making a consumer unconsciously know the brand.

When Is It Time to Rebrand?
There could be a vast amount of reasons why it’s time to rebrand, and some are more positive than others. The best thing to understand before rebranding is that there is no set timeline for a rebrand. Your business could have launched just a few months ago, and it could be time for a rebrand. If your target market is ignoring you, if you feel your product doesn’t seamlessly fit with your brand, or if your market has not received your brand the way you had originally hoped are all reasons for a quick recalibration in direction. Rebranding can be done in steps over time, so testing the waters by changing a few things here and there is also a positive until you feel you have hit your stride. Your business also might want to consider a rebrand if your business has outgrown a dated branding identity. It takes years of unhinged success to create a “classic brand” i.e. Coca-Cola, Tropicana Orange Juice, Gap Inc., etc. For most companies, it’s all about following trends and understanding an ever-changing marketplace. If your business is successful but dated, a rebrand could delight your customers and be a great way to remind them of your company’s long history of successes.

BG Digital Group can help rebrand your business across every medium, whether through print, social media, video production, content creation, and more. From creating logos, redesigning a website, producing content, publishing eye-catching targeted ads, and following a cohesive, brand-central marketing plan, we boast a great team that can help every step of the way. Contact us today to help you launch the new face of your business with your unforgettable brand.

Posted by admin
rebranding
Digital Social

5 Tips To Start Your New Year Off in the Right Marketing Direction

Is your business ready to overhaul its marketing plan? Starting off the New Year by planning a brand-new marketing plan is a great opportunity to rebrand, gain a wider reach, and get more business and more customers. We understand how difficult it can be to start planning your new marketing strategy. There are so many pieces to the marketing puzzle, but we have prepared a quick list of some of the most important items to focus on while planning for 2018.

1. Understand Your Brand
One of the most important areas of concern when beginning a new marketing plan is making sure you understand your brand and that it meets the image you’re trying to portray to your followers and customers. Is your logo modern and neat? Is your current brand in line with your business goals and image? Could you change your brand to meet your image goals? These questions are most important when thinking about whether it’s time to make some changes.

2. Creating Meaningful Content
One of the tips that has developed over time is that the more content your business shares with others, the better off your online rankings will be in the long-run. Making sure you have a long range plan of meaningful and engaging content will make your marketing strategy much easier to execute. Having a good idea of what content your business wants to produce, how you want to make the content, and how you want to share it with your potential and current customers makes being able to produce meaningful content easier, more concisely, and in the image of your business’ brand.

3. Overhaul Your Social Media
Overhauling your social media presence can be one of the easiest ways to make connections with possible customers and establish a voice for your business. Great goals to set when thinking about how and why you want to revamp your business’ social media plan are gaining followers, increasing engagement rates, and promoting webpage traffic. While increasing the numbers of your follower counts is not just important for your business’ brand awareness, it’s important for your conversion rates, generation of leads, and engagement rates. By gaining followers with the sharing of meaningful content, you gain more traffic to your business webpages, which can eventually be turned into true engagement with your posts. The wider your reach, the better chances you have to finding who your most promising leads will be for the rest of the year.

4. Webpage Traffic
Is your website easy to navigate, modern in design, informative, always updated, and parallel to your business’ voice? Having a great webpage can not only bring more visitors, but it makes them stay longer on your site and get to know your business and brand. In addition to making sure your site is both enjoyable and easy to use, continuous blogging and content additions are extremely important when deciding how to improve your website. Adding content regularly to your webpage is extremely helpful to increasing SEO and site rankings. Building SEO takes a good amount of time and a large amount of content, so starting off early is a great way to reach your goals by the end of the year.

5. Email Marketing
One of the greatest ways to reach possible customers efficiently is by using email marketing. Making a cohesive email marketing plan early on in the year will make following your plan easier and making edits to your plan more feasible. Using a variety of email ideas and plans will allow you to see what your subscribers enjoy reading and what attracts new subscribers. Being able to merge a redesign of your webpage, social media, and email marketing strategy allows for an easier plan to drive new subscribers, making for easier lead generation. Email marketing directly interacts with your consumers, making for higher conversion rates and repeated visitors to your pages.

While all of these focuses can lead to a great marketing plan for the new year, the most important detail to consider when trying to intensively redo a marketing plan is making sure that your goals are attainable and not overly aggressive. Gaining online recognition, a higher search engine ranking, and a large list of followers takes time to achieve, and the first step to achieving great marketing goals is realizing what is truly attainable.

BG Digital Group is a Google Partner digital marketing agency located in eastern North Carolina. We understand what it takes to create a modern, effective marketing plan, and we’re ready to take on the New Year with you and make a difference in your business’ success. From North Carolina website design, to logos, to social media management and content creation, we can do it all from top to bottom, exactly how you need. Contact us today to begin making your personal list of goals a reality this New Year.

Posted by admin
Social Media Marketing
B2B

Social Media and B2B: A Beginner’s Guide

A majority of what you see on social media today may seem overwhelmingly geared towards personal consumer sales and B2C business, but there’s a whole different world that has proven success and engagement within social media. That world is B2B social media marketing. The keys to marketing your B2B company on social media are targeting and branding. Now you must be asking, “Where do I begin? Which platform is the best one for my business?” That’s an easy answer, there’s plenty of social media platforms that are fantastic tools for B2B connections. From LinkedIn to Google+, all can be utilized in different ways to build your business’ presence and generate leads. In fact, according to Hootsuite, a social media marketing platform, 92% of B2B marketers use social media for content marketing. If you’re ready to begin your B2B social media campaign, here’s a few beginning tips from the experts at BG Digital Group that can give you the head-start you need before making a comprehensive marketing plan:

Engage on Multiple Platforms, but Realize How to Use Them Differently
For a successful presence on social media, the most imperative thing to do is create and share meaningful content. The more important content that goes online about your business, the more potential customers will see it, recognize your business at a faster rate, and realize what your business is all about.

The largest platforms to take advantage of are LinkedIn, Facebook, Twitter, Google+, Instagram, and YouTube; however, these platforms differ in the way they should be used. As we mentioned before, the two main uses of social media for B2B marketing are targeting and branding. LinkedIn, the most used platform for B2B marketing, is used mainly for targeting and generating leads. While branding is very important on LinkedIn, LinkedIn is a more content driven, connection heavy platform. Check out our previous blog regarding LinkedIn B2B marketing to learn more about how you can improve your company’s LinkedIn profile and content. The other platforms, like Facebook, Twitter, and Instagram, are great for making connections, but more so for branding, image content, and communicating the personality of your business. These platforms also allow you to use a more conversational tone, a sense of humor, and engage directly with your customers to create a more personal feel and trustworthy presence online.

Consider Using More Innovative Content with Personality
Whether you’re involved in B2C or B2B, there’s no arguing that your online presence will be better off and more successful with a wide range of ever-changing content. Sometimes, however, some may associate B2B marketing with boring content or niche industries that are interesting to only a handful of customers. This is a common misconception, but is not the case in B2B social media marketing. When thinking outside the box in B2B marketing, a great way to start more innovative campaigns is coming up with long- and short-term goals with unique content focuses, such as the technological side of your business or the culture of your business, which can make your social media campaigns differ over time. This allows your business to have a presence in many different online segments and attract a plethora of new business customers who you never imagined reaching before!

While it’s true that using social media to promote any business is not an overnight operation, using these tactics can steer you in the right direction while planning your long-term social media campaign. It’s important to realize your brand identity as a business, your target markets online, and how you can create a professional, yet personable, presence online. After realizing these details of your business, you can start creating meaningful content that can be shared with customers overtime and adhere to your long-term goals and social media themes. When you are ready to take your business’ B2B social media marketing to the next level, promote your new content, and further your detailed plan of innovative content creation, BG Digital Group is here to help you every step of the way. We have experience in managing B2B marketing with social media, blogging, website design, graphic design, and so much more. Not only that, we can continuously help create your content and provide unique ideas to make your business stand out online and reach more customers on a daily basis. So, what are you waiting for? Give us a call today so we can get down to business and start planning your innovative and extensive B2B marketing plan!

Posted by admin
Leveraging LinkedIn
Social

Leveraging LinkedIn for your Business

Did you know that LinkedIn can be used as a powerful tool for your business? It can help you create business brand awareness, promote the accomplishments of your business, make important connections that were not possible before, and foster connections to new leads. LinkedIn can help you connect to individuals who are interested in your product or service, but better yet, it’s a powerful business 2 business marketing platform as well. It’s a total game changer when it comes to social media marketing for business.

Using LinkedIn for B2B lead generation can seem like an alien concept if you’re only familiar with using the platform for personal use, but the reality is that LinkedIn is a fantastic tool in B2B marketing. Using LinkedIn to promote your business will seriously kick your marketing plan up a notch by making connections with other professionals, potential partners, or potential customers. At BG Digital Group, we know exactly how to make your LinkedIn profile stand out from the crowd. Here are just a few easy ways we came up with to make your LinkedIn presence stand out like never before:

1. Start with your Own LinkedIn Profile Page
Now, before you say, “I’ve already made my LinkedIn page. I bet it’s just fine” consider these few details. Have you added to every single part of your LinkedIn profile? The only way to build your presence and get noticed on LinkedIn is to continuously add content to your personal page. Whether that means adding new projects, recommendations, publications, skill endorsements, status updates, or certifications, more is always better. Connections are always great to have endorsed by other connections, and having unique status updates regularly promoting new work and content allows for your thoughts and involvements to be shared with a wider group of professionals.

2. Regularly Update your Company Profile to Make B2B Connections
Have you made or updated your company page lately? If the answer is no, then that’s an important step that goes hand-in-hand with updating your own profile. Using LinkedIn as a B2B marketing platform will cost you, but it’s totally worth it. By paying LinkedIn you can use your company’s profile to send content and updates throughout the LinkedIn community through sponsored updates. Like other social platforms, the more your business utilizes these sponsored ads, the more businesses and professionals will notice you. Another great tool that LinkedIn offers that other platforms don’t is blogging. Blogging not only allows you to write a large amount of content to launch to potential leads, but it also gives other businesses a feel for what your company is like, more keyword placement for SEO, and a personal “endorsement” of your company’s authenticity.

3. Use LinkedIn to Make New Employee Connections
Of course, a priority in using LinkedIn for your business is definitely making connections for your company, but what about building your company’s presence and strength? Using paid advertising through LinkedIn, not only can you promote your business’ new content, but also new career opportunities that may come up within your company as time goes on. Doing paid open position ads will help you get noticed by some of the best professionals, make connections with competing businesses to see what their teams look like, and find the best of the best to work on your team.

4. LinkedIn in B2B Marketing
According to LinkedIn, 53% of B2B businesses have generated a lead using LinkedIn’s paid advertising. The LinkedIn community is such a great place to make connections in so many different ways; it’s easy to get the ball rolling on a complete B2B marketing plan! From LinkedIn Groups to LinkedIn brand awareness to LinkedIn influencers, the opportunities are endless for making connections. One of the most important details in using LinkedIn to market your business is branding your LinkedIn address. Instead of using the generated numbers and letters, use your company’s name at the end of your profile’s web address to ensure that people can find you easily.

Overall, the key to successful marketing on LinkedIn is to create and promote appealing, relevant, and informative content for your business that will gain leads and connections all over the globe or just in your target area. Not only that, using strategic paid advertising within LinkedIn will allow your business to be broadcasted to professional groups and individuals all over the world without the annoying useless connections. While this article will kick-start your new LinkedIn experience, as an award-winning North Carolina digital agency, BG Digital Group’s team of marketing gurus know what to do to keep the ball rolling. Make an appointment today to increase your business’ B2B marketing presence, promote brand awareness, enhance profile professionalism, and continue content creation to generate new leads for years to come!

Posted by admin
Carteret Community Theater - Marketing Matters
Agency News B2B

Why Marketing Matters: Carteret County Community Theater

BG Digital Group loves being able to give back to the community any chance we find, and we like to do it in ways we know best: marketing. Recently, we took on the opportunity to help the Carteret Community Theater with their marketing plan, and we had a blast doing it. We used careful demographic research, what we knew about the area, and marketing analysis and knowledge to create a full marketing analysis and advertising plan regarding how the theater will maximize their 2018 budget, but also bring in lots of new faces from all around the state.

One of our main focuses in the Carteret Community Theater project was figuring out who was currently attending shows and who we needed to target to come to shows in the future. Using demographic information, in-house surveys from past shows, and past marketing analytic information, we were able to formulate a good footprint of past attendees, their likings, and how we could expand their reach not only outside the county, but in other cities as well.

In our area, it’s tough to compete with going to the beach. What do we mean by that? Since Carteret County relies heavily on the tourist industry because of our amazing fishing and beaches, it’s hard to convince visitors that there’s more to do on the coast, especially when events and shows are common elsewhere in the state. After careful consideration, we decided that the main focuses of improvement for the theater are the types of shows featured, the times of the shows, and how the shows are advertised to a wider audience. After gaining this information from the sources provided to us, we made an in-depth presentation, guide, and game plan to pitch to the theater’s board. Here, we sat down, presented the facts, and explained how they could make marketing matter and pull more customers and support.

We were proud to see that the Theater took advantage of some low-cost, high energy ideas from the work we presented to be disruptive in the area when promoting Rent. This is an example of how it doesn’t take a lot of money to promote, you just need to be creative. It is also an example of how we feel it is important to be a good citizen in the community and help when it matters.

At BG Digital Group, we can do this for your business too. Doing research and encouraging results is our specialty, in fact, it’s how marketing matters. If you’re looking to revamp your own marketing plan, give us a call. We can use all of our resources and research to create the best possible plan for you, and easily boost traffic to your business. Let’s get together and make marketing matter!

Posted by admin
hacking
Digital

Hacking: Is Your Website at Risk?

Being hacked is pretty common. From large-scale companies to small businesses, everyone remains a target to online hackers devoting their time to stealing information and money from innocent online users every day. Take a look at our SSL Encryption Blog regarding how many hacking attempts go down every day. Hint: it’s a lot. So, how do you keep your site safe?

 

Updates!
Hackers simply go with the flow when it comes to intensifying their skills. Every day software companies release security enhancement updates to not only better their products, but also outsmart the savvy hacker. Keep everything on your site, computer, and mobile devices up-to-date at all times, and you’ll have a much lower chance of a cyber-attack.

 

SSL Encryptions
We’ve already mentioned this a good bit, but SSL encryptions are a great way to make sure your business is secure and all the information that flows in and out of your business is locked down and secure.

 

Secure your Passwords
This is one of the oldest tricks in the book when it comes to internet security. Making sure your passwords are random, somewhat lengthy, and including symbols and capitalized letters can throw hackers pretty easily. Be creative and random! An example of a great password would be, x!Gh72T?.

 

Make Sure Your Site Has Security Plug-ins
Webpage creation and host engines, like WordPress, allow your business to buy or download a plethora of security plug-ins and add-ons to your site to ensure it’s safe and protected. Beware of rip-off security systems though, some of these do very little for your business, but cost a pretty penny.

 

BG Digital Group has a web development team that can help you meet your needs and protect your webpage. Whether it be adding plug-ins, SSL certificates, or monitoring updates, we have you covered! Call us today to see how we can help protect your webpage.

Posted by Callie Garrett
thankful
Uncategorized

We’re Thankful for our Clients

It’s that time of year again! The time where we enjoy cooler weather, eat delicious treats, and take a few minutes each day to reflect on our blessings. We have a lot to be thankful for this year, from good health to strong friendships, but most importantly we are thankful for our clients!

 

We have the best clients in the world. But they’re not just our clients – they’re our family, our partners. This year what we’re really thankful for is each and every one of them!

 

We represent clients all over North Carolina and beyond expanding over a wide range of industries. On a regular basis, we find ourselves working on several different, exciting tasks. One second we’ll be in the woods, crawling through mud to get the perfect shot, and the next we’ll be in a conference meeting strategizing the next realistic step for a brand. Our clients definitely keep us on our toes.

 

Because of our partnerships with our clients, we are also able to do work throughout our community with our #MarketingThatMatters program. Our 2017 sponsorships included: The Buddy Pelletier Surfing Competition, The Harbor Hustle 5K,  Young Life of the Crystal Coast, The North Carolina State Manufacturing Conference, the Carteret Community Theater, the Beaufort and Morehead City Police Departments, The Boys and Girls Club, and the North Carolina Pickle Festival!

 

At BG Digital, we work within your budget to create a lasting impact on your business’ growth. We look at every aspect of your business, big or small, and work to create an advertising plan that works to reach your goals without breaking the bank. We have digital advertising gurus experienced in Google AdWords, digital ad design, and social media management, and they’ll be ready to help you set a budget, stick to it, and get results. Call us today to talk about your options and let us help you get started on a digital advertising campaign that is perfect for your business.

Posted by Callie Garrett
local search
Digital

How Local Search Directories Help People to Find You

The days of the traditional phonebook have come and gone, but people still need some ways to find your business. Today, people rely on searching the internet, specifically Google, for your information, to identify business locations, details, and ratings. From Google, oftentimes Yelp!, Yellowpages (YP.com), Trip Advisor, and Google Listings are the first pages to pop up in the search engine results. These pages feature some of the best content about your business, including links, in-depth reviews, directions, and more.

 

Here’s a few reasons why listing your business on these directories can seriously benefit your business’ online footprint:

 

Increasing SEO
Having your business listed in online search directories is one of the fastest ways to boost your SEO rating other than the time-consuming method of creating content. Reviews featuring keywords, mobile optimization, and listing of true facts and details regarding your business, including its address, phone number, etc., all highly contribute to SEO on Google, and can help your business move to the top in terms of search results. Make sure your information is always up to date!

 

Credibility
People have come to trust and heavily rely on sites like Yelp! and TripAdvisor for important information regarding using a business. In fact, according to CNN Money, most people prefer reading reviews on third-party websites more than on the actual business site that’s owned and managed by the business.

 

Increased Visibility
This reason makes the most sense when thinking about how search directories can benefit your business. If your page is listed on many more sites than just your own, it’s inevitable that your name will pop up more often after being searched on traditional search engines. In fact, you can have your site listed on over forty sites easily, making your business name and information pop up constantly.

 

Interested in getting your name out on these sites? Give BG Digital Group a call today. We can help you get your business listed quickly and accurately. This can be time-consuming because you want to make sure that all information is accurate regarding your business on every platform, but let us pick up the slack and get this done for you. In time, your business will be filling the search results and bringing in new customers.

Posted by Callie Garrett
social media campaign
Social

Is it Time to Have a Social Media Campaign?

As of 2017 a whopping 81% of the U.S. population uses social media. Social media is defined as social networking sites, online picture collaborations, and messaging and forum sites. While you’re familiar with social media for personal use, social media for businesses is a different ballgame. In fact, some businesses completely operate through social media. Whether you have an online business or are looking to implement a new social marketing plan, an effective social strategy can increase both awareness and sales. Now, when is it time for your business to launch a social media campaign and how do you measure its effectiveness?

 
You’ve established a Consistent Brand
Social media is about strong branding and building relationships with potential and current customers. Whether it’s Instagram, LinkedIn, YouTube, Facebook, Twitter, or Google+, keeping a brand consistent on social media creates a persona for your business that customers can learn and connect with, bringing them closer to making purchases. Your followers become your brand ambassadors, essentially advertising on your behalf.

 
People Love Your Product
Have you gotten a great response for your product(s) or business? Maybe you need to communicate in real time about deals, your hours, events, new products, or just keep a personal connection? It may be time to develop a social media plan. This social media plan will help with keeping your customer relationship strong. Make sure you know your target audience and select the right social media platform to keep connected.

 
How do I Measure my Social Media Performance?
Measuring whether a new social media campaign is working is easy. Are you reaching your target market with your posts? Have social media ‘influencers’ noticed your brand? Does a high number of followers suggest a successful campaign? Sometimes. Most social media platforms have tools to track your campaigns by monitoring who is looking at your posts, if your posts have referred people to your website, or if a post fell flat. This way you’re able to see what works and what tweaks need to be made to better your campaign.

 

We have a stellar social media team here at BG Digital Group, and whether you’re in need of starting a campaign or cleaning up a current one, we’re here to help. Give us a call today, and we can take a look into what will help make your social media marketing matter.

Posted by Callie Garrett