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What We’re Reading, Watching, and Listening To | BG Digital Group

In this industry, it’s imperative that we always stay on top of ourselves and challenge each other. That’s why we strive to stay constantly taking in information and inspiration, through books, podcasts, and even television and movies, so that we are ever growing and learning in both our personal and professional lives.
Here’s what we’ve been reading, watching, and listening to:

Contagious by Jonah Berger & Profit First by Mike Michalowicz 
As a part of Dave Ramsey’s Entreleadership program, I’ve been given a reading list which includes Contagious and Profit First. In Contagious, marketing professor Jonah Berger reveals his best kept industry secret answering the age-old question: “what makes things popular?”
/ Cheryl Pigott, President

Eileen by Ottessa Moshfegh 
This was recommended by a friend after I made a request for recommendations for good books on Facebook. Eileen is a bizarre take on a woman’s reflection of her past life she escaped. I thoroughly enjoyed the perspective. It was unique, twisted, depressing, and full of self-sabotage that was strangely OK within the context of the story.
/ Debra Newman, General Manager

Tattoos on the Heart by Father John Boyle 
Father John Boyle is the founder of Homeboy Industries, a non-profit, self-funding and compassionate environment combined into one purpose. Father Boyle spoke in Raleigh and is amusing, full of stories of his Homeboys and Homegirls and the beautiful lives that have transformed under the environment he helped create. This has been inspiring to me during the Easter season.
/ Debra Newman, General Manager

Present Over Perfect by Shauna Niequist 
For the average person, life can be overwhelming and exhausting – a constant battle to achieve it all while staying afloat in a world filled with obligations. However, couple all of that with a job in the fast-paced, ever-changing and often competitive world of social media and life can seem downright daunting if you don’t have a sense of balance. Present Over Perfect emphasizes the importance of, “pulling free from the constant pressure to perform faster, push harder, and produce more, all while maintaining an exhausting image of perfection.” We all need a reminder to step away, breathe, be thankful for the blessings we have rather than what we don’t have compared to others – and to simply appreciate the present over unachievable perfection.
/ Carrie Hammill, Social Media Director

The GaryVee Audio Experience a Podcast by Gary Vaynerchuk 
Hosted by entrepreneur, CEO, investor, vlogger, and public speaker Gary Vaynerchuk, this podcast is mix of my #AskGaryVee episodes, keynote speeches on marketing and business, segments from DAILYVEE episodes, interviews and fireside chats, as well as new and current thoughts from Gary Vaynerchuk. Some of the most meaningful episodes I’ve listened to recently have been: “Patience | The One Word That Built My Success,” “A Compilation | Ideas Are S***. Execution is Everything,” and “#AskGaryVee 244 | Advice Every 22-Year Old Needs to Hear.”
/ Callie Garrett, Social Media Manager

Hacksaw Ridge written by Robert Schenkkan and Andrew Knight, directed by Mel Gibson 
This Oscar nominated biographical war drama is about a combat medic who, as a Seventh Day Adventist, refused to carry or use a firearm or weapon of any kind. He was awarded the Medal of Honor for his bravery and duty during WWII. As a new Christian, this movie just seemed to reinforce my new values and was all around a feel-good movie.
/ Bobby Pigott, Digital Marketing Manager

FANtastic Marketing by Meredith Oliver 
After attending the Conference in Raleigh on Digital Marketing, I picked up Meredith Oliver’s book on digital marketing. Not only has this helped me refine my skillset, but it has helped me to better understand areas outside my own department as well.
/ Sue Ford, Web Developer

Brown Bear, Brown Bear, What do you See? by Bill Martin Jr. and Eric Carle 
“A big happy frog, a plump purple cat, a handsome blue horse, and a soft yellow duck…” This is unquestionably my daughter’s favorite book, and as she’s been learning to read, I’ve been reading Brown Bear with her every night. It has been a joy to sit back and watch her grow and learn.
/ Susan Yates, Art Director

“Mindfulness, The New Science of Health and Happiness” from Time Magazine 
Finding this magazine on the day I did was just amazingly ironic and the magazine is full of great information on balancing yourself. One thing I love is when it speaks of meditation, it admits that this does not mean (as much literature in the past has implied) that you have to completely clear your mind. It acknowledges that this is impossible for some and gives realistic pointers on how to handle this issue and still reap the benefits of meditation and being in the moment.
/ Heather Willett, Account Manager

The Life-Changing Magic of Tidying Up by Marie Kondo 
I first read it months ago and greatly reduced the amount of “stuff” in my house (9 trash bags from my closet alone). Since I’ve moved in the last six months to a much smaller home, I’ve felt the need to simplify even more. I love this book because it is a totally different concept than you usually hear when sorting, and it doesn’t only touch the practical space/storage issue, but digs into WHY we might keep the things we do and the emotional effects all of our stuff has on us.
/ Heather Willett, Account Manager

Posted by Callie Garrett
Bender Zoo
Digital Social

Bender Apparel’s 4 Components of Successful Digital Marketing

Meeting all the wickets for successful marketing in today’s digital climate can be daunting for a business owner. Thankfully, BG Digital Group is here to help ease the pain and allow businesses to focus on taking care of their customers, which is what they do best. One great example of a business that is using inbound marketing to market their business is Bender Apparel and we are excited to call them one of our client partners. And what an exciting and energizing experience this relationship has been!

Posted by Cheryl Pigott
B2B Marketing

Innovations in B2B Marketing that Matter For Your Business

In a world full of emerging technology and reliance on social media, it’s hard to keep up with what’s going on and pull your business’s marketing plan to the forefront of the competitive market. In fact, it’s interesting to see how technology evolves, or goes back to the basics, as time goes on. Here’s a few ways we see marketing continuing to evolve in the B2B community:

Posted by Callie Garrett
Agency News

Modeling Opportunities in NC | BG Digital Group Seeking New Models

As an advertising agency, we frequently produce commercials and work on photo shoots for a variety of clients, and we need talent to appear in these advertisements. If you’re a talented member of our community and are looking to gain exposure and build your portfolio, this is the perfect opportunity! Whether you’re an up and coming model looking to get more experience in the industry and build your portfolio or you’ve had previous experience and are looking to stay in the game, we’ve got great news for you! BG Digital Group is currently casting both male and female models in their 20s, 30s, and 40s, for upcoming spring and summer photo shoots.

Posted by Callie Garrett
influencer marketing

Influencer Marketing – No Brand Too Small

We’ve seen the growth of visual content in the past years. The proof is there – Snapchat and Instagram are the fastest growing social media platforms. Audiences young and old are gravitating toward picture and video, and influencer marketing is helping brands reach their audiences in a more natural way.

Posted by Rebecca Worcester

3 Holiday Campaigns that will Bring Joy to Your Social Media Followers

Whether we are ready or not, the holiday season is officially here. The last couple months of the year are filled with family gatherings, great food, traditions, and lots of spending. So much spending, in fact that the National Retail Federation forecasts a 3.6 percent increase in retail sales in November and December of 2016, and online sales are predicted to rise between 7 and 10 percent over last year.

Posted by Callie Garrett