In a world full of emerging technology and reliance on social media, it’s hard to keep up with what’s going on and pull your business’s marketing plan to the forefront of the competitive market. In fact, it’s interesting to see how technology evolves, or goes back to the basics, as time goes on. Here’s a few ways we see marketing continuing to evolve in the B2B community:
Recently, our digital marketing team at BG Digital Group had an exciting opportunity to attend an American Marketing Association event in Raleigh, NC. They say the early bird gets the worm and that rang true as our 5am crew downed copious amount of coffee on the drive to hear Meredith Oliver of Meredith Communications discuss the best practices of SEO and website design.
My how time flies.
As an advertising agency, we frequently produce commercials and work on photo shoots for a variety of clients, and we need talent to appear in these advertisements. If you’re a talented member of our community and are looking to gain exposure and build your portfolio, this is the perfect opportunity! Whether you’re an up and coming model looking to get more experience in the industry and build your portfolio or you’ve had previous experience and are looking to stay in the game, we’ve got great news for you! BG Digital Group is currently casting both male and female models in their 20s, 30s, and 40s, for upcoming spring and summer photo shoots.
We’ve seen the growth of visual content in the past years. The proof is there – Snapchat and Instagram are the fastest growing social media platforms. Audiences young and old are gravitating toward picture and video, and influencer marketing is helping brands reach their audiences in a more natural way.
For years, our industry has seen a push toward mobility. As users rely more heavily on mobile devices, businesses have been urged to create mobile-friendly, responsive websites. Now, in a sense, businesses are being forced to make this change. Google is updating its search algorithm and if you’re interested in having your website rank, you’ll want to pay attention.
Whether we are ready or not, the holiday season is officially here. The last couple months of the year are filled with family gatherings, great food, traditions, and lots of spending. So much spending, in fact that the National Retail Federation forecasts a 3.6 percent increase in retail sales in November and December of 2016, and online sales are predicted to rise between 7 and 10 percent over last year.
Our agency is currently mourning the loss of a beloved friend – Vine, the six-second social media video app. Alas, its parent company, Twitter, announced that they have decided to discontinue the mobile app, as a last ditch effort to minimize costs and hope to boast a profit in 2017.
What an exciting season it’s been on the Crystal Coast! Our team is still recovering from Beaufort Wine and Food’s inaugural craft beer festival, where we enjoyed delicious local barbecue, small batch brews and attended several craft beer seminars. If you didn’t make it to Beaufort for this year’s festival, don’t worry! Beaufort Wine and Food holds events year round, and all in the name of charity. Here’s a look at what you missed at Beaufort’s Brewin’.
For many years now, social media has incorporated online shopping. Businesses see these social media sites as the perfect place for commerce. Social media provides a connection to customers, high conversion rates, and the possibility for instant purchases. Social commerce has seen a great deal of growth online. Now, more and more sites offer “shop now” features on both mobile and desktop platforms. However, recent surveys show that there’s a decline in social commerce across the board with sites like Instagram, Pinterest, and Snapchat all experiencing less shopping activity among millennials.