Author: Cheryl Pigott

Agency News Digital

Bellagurl Helps NC Seafood Festival Win Top Honors for Digital Media Campaign

The best and brightest from five states were spotlighted last week at the Southeast Festivals and Events Association’s Kaleidoscope Awards where top festivals and events throughout the southeast are recognized for their contribution to the events industry, and Bellagurl is pleased to announce that the North Carolina Seafood Festival was awarded the gold for “Best Digital Media” courtesy of their engaging Instagram campaign. 

Posted by Cheryl Pigott
Social

Southern Snowstorms and Social Media: Both Generate Excitement!

On the beautiful Crystal Coast, nothing generates more eyes on the Weather Channel than one thing – snow! Yes, our beach community is mostly known for serene weather and sandy beaches but for the locals, we love the excitement of seeing a few rare snow flurries. So much so that we get just as excited about snow as the kids do about getting a day off from school.

Posted by Cheryl Pigott
Digital

SEO: Necessary Evil of Today’s Marketing Websites

Many businesses assume that the more people who view your website, the higher they will rank in search engines. But how will they find you? Making sure that your website is attractive to the search engines themselves will help to raise your rankings, to ensure that customers will find you as well.

In order for your website to have a healthy balance for search engines and customers, a good place to start is having a purpose for your website. To cater to your visitors, you’ll need simple and clean navigation that moves them through your site purposefully.

Posted by Cheryl Pigott
Digital

Five Tips to Prepare For Summer Selling Through Digital Marketing

If you have ever heard the saying, “plan for success or you’ll be planning for failure” and you run the marketing for a business, then you know there is truth behind that saying. Businesses located in resort areas or at prime travel destinations know the time to start thinking about the summer selling season is right after packing away holiday decorations. Plan now to reach new customers so you can relax later knowing you’ll be helping people enjoy their favorite time of the year – summer vacation! Before you break out your beach towel and sunglasses, conduct a quick assessment of all of your digital marketing assets. Below is a list of where you should start. 

Posted by Cheryl Pigott
Digital

Resolve In 2015 to Use Email Marketing to Reach Your Customers

In today’s fast-paced business world, emailing has become the professional texting. Emails are quick, efficient and a simple way to communicate with your customers and colleagues.

They help you to keep others aware of what may be going on with your company, new changes or big deals and offers that could help

them save.  At Bellagurl, we incorporate email marketing into our client’s business plans and have seen great success when doing so.

Atlantis Lodge, a boutique hotel in Atlantic Beach, NC, incorporated an email marketing campaign for the fourth quarter of 2014 to help increase the visibility and bookings during the “off-season.” By implementing a “Fall Special” email offer and blasting it out to their email list of customers, Atlantis Lodge was able to increase their average number of booked rooms by over 40 rooms! This brought new customers, new experiences and more revenue than ever before; all due to a simple email blast with a clever promotional  strategy. 

Posted by Cheryl Pigott
Traditional

Top Reasons to Use Whitespace in Your Marketing and Graphic Design

Whitespace is often intimidating to companies. A world where we have little time to get our customers’ attention can make us want to shout everything at them all at once. If you’re not careful, this can backfire on your brand and leave your target audience with the opposite taste of what you intended. 
Whether you are designing an advertisement, a marketing piece or a website, it is important to be confident in your use of whitespace and to use it strategically. Here are a few reasons why whitespace can be beneficial for your brand. 

Posted by Cheryl Pigott
Digital

How Do You Find the Best Website Design Company in North Carolina

As a business owner, you may have asked yourself, “How do I find the best website design and development company in North Carolina to design my new website?” Finding the right company for your business is important  

and your reasons for choosing a website design company may be different from another company. It’s all based on needs. Below are a few items to consider when choosing the company that you will trust to design your new website:

Posted by Cheryl Pigott
Traditional

Merry Marketing: Giving Back During the “Giving Season”

During the season that has come to focus around getting, it’s important to remember giving is just as significant. We think that your local community would appreciate this mantra as well; even if they need to be reminded of it! In today’s society, community involvement is not only valued, it is now viewed as your company’s public relations. This is an aspect of your company’s marketing plan that you don’t want to overlook. 

Posted by Cheryl Pigott
Uncategorized

Shark Feeding Frenzy Video at Cape Lookout Goes Viral

A few of Bellagurl’s friends from One Harbor were participating in a retreat on Cape Lookout National Seashore one weekend in October and happened to be in the right place, at the right time.

They were able to observe a rare shark feeding frenzy on the beach shore with hundreds of sharks feeding and were lucky enough to catch it on video.

When they returned home, one of the guys posted it to Facebook to share with just a few friends. And the rest, was viral history for our little coastal town. Once they posted the video to YouTube the video really took off. The One Harbor team contacted Bellagurl for consulting on what to do with this video, as they knew it was a rare occurrence. Our team at Bellagurl was able to share the video with national media outlets such as CNN, Inside Edition and Reuters to name a few. The next day, One Harbor’s phones were ringing off the hook with news anchors and reporters wanting access to the video and their story to share on news programs and digital outlets.

Posted by Cheryl Pigott
Uncategorized

How Adding Digital Media Marketing Videos Can Help Businesses be More Profitable

What are the ingredients to creating the best festival in North Carolina? Recently, Bellagurl was asked to design a visually appealing digital marketing video to show all the heart and soul put into making the North Carolina Seafood Festival the most successful and largest festival in North Carolina. There are so many aspects to share that we felt it would be better experienced by helping you sense it, see it and hear it. Allowing website visitors to quickly experience every aspect of your event before they drive hours to see you ensures that they’ll make the trip. Bon apetite!

Posted by Cheryl Pigott