We’ve seen the growth of visual content in the past years. The proof is there – Snapchat and Instagram are the fastest growing social media platforms. Audiences young and old are gravitating toward picture and video, and influencer marketing is helping brands reach their audiences in a more natural way.
Beaufort Wine and Food Festival is a spectacular event that brings the Crystal Coast community together for a sensational weekend full of receptions, dinners, tastings, and other culinary events.
BG Digital Group teamed up with Beaufort Wine and Food to ensure that the festival’s digital presence and marketing content captured the attention of the local community and nearby tourists.
Content seems to be the ever-growing buzzword in the marketing world, bringing to mind hyperlapse cooking videos and kitschy Buzzfeed articles. Where does B2B content fit into the puzzle? How can content be created to attract and delight professionals rather than late night Facebook scrollers?
As Lou Paskalis of Bank of America pointed out today during the first of many panels at the 2016 Ad Age Digital Conference, there has never been a better time to be in marketing. There are more platforms and channels at our disposal to create engaging advertisements than ever before, and yet, we’re also facing our biggest threat – ad blockers.
Hello from my desk at BG Digital Group! My name is Rebecca and I’m taking over the BG Digital Group blog this week (don’t forget to follow us on Facebook, Twitter, and Instagram). January is all about introducing you to our team, giving you an inside look at how we make marketing that matters. Let’s start with me, the account manager, here to talk about the social media mistakes I made in 2015.
Do you use Pinterest to gather ideas for holiday shopping, decorating, cooking, and more? You’re not the only one. Pinterest is a great social media search engine. It’s the perfect way to find branded content and creative ideas shared from businesses big and small from all over the world, and if you have a small business, it could be your opportunity to get your best brand exposure yet.
Email marketing can be tricky business. It isn’t as simple as stocking up as many contacts as you can and pushing out content regularly. Checking, monitoring, and updating your contact list can boost your engagement rate and make sure you aren’t wasting your time with contacts who will never convert to clients. Follow these tips, based on a report by Recognition London, to streamline your email marketing and get better results.
We know what you’re thinking. “Who doesn’t know how to use hashtags anymore?” But trust us when we say, most business owners and social media managers aren’t using hashtags to the best of their ability. When used correctly, hashtags can make your post easily discoverable for people who may be interested in just what you do. They’re much more than silly tags at the end of a post – they’re a great way to conduct market research on your competitors, or to connect with other small business owners.
Whether you’re debuting amazing Black Friday deals or making a big announcement about 2016, holiday email marketing has the power to make or break your year. That’s why it’s important to approach your next email newsletter with care. Follow our do’s and don’ts of Holiday Email Marketing to wow your readers, hit your sales goals on the head, and establish your business in the new year.