Author: Rebecca Worcester

influencer marketing

Influencer Marketing – No Brand Too Small

We’ve seen the growth of visual content in the past years. The proof is there – Snapchat and Instagram are the fastest growing social media platforms. Audiences young and old…


Using Social Media Marketing to Promote Beaufort Wine & Food

Beaufort Wine and Food Festival is a spectacular event that brings the Crystal Coast community together for a sensational weekend full of receptions, dinners, tastings, and other culinary events. BG…

B2B Traditional

How To Win B2B Hearts on Social Media

Content seems to be the ever-growing buzzword in the marketing world, bringing to mind hyperlapse cooking videos and kitschy Buzzfeed articles. Where does B2B content fit into the puzzle? How…

Agency News Traditional

“Traditional Advertising is Dead” and Other Cries For Help from Ad Age

As Lou Paskalis of Bank of America pointed out today during the first of many panels at the 2016 Ad Age Digital Conference, there has never been a better time to be…

Digital Traditional

5 Ways to Practice Delightful Customer Service

Welcome to the BG Digital Group Marketing Blog! I’m Rachel, your account manager, here to teach you about inbound marketing, and how delightful customer service can make all the difference. Here’s a…


Rebecca’s Social Media Mistakes to Leave in 2015

Hello from my desk at BG Digital Group! My name is Rebecca and I’m taking over the BG Digital Group blog this week (don’t forget to follow us on Facebook, Twitter, and Instagram)….


7 Steps to Better Pinterest Marketing

Do you use Pinterest to gather ideas for holiday shopping, decorating, cooking, and more? You’re not the only one. Pinterest is a great social media search engine. It’s the perfect way to…


Clean Up Your Email Marketing to Boost Engagement and Sales

Email marketing can be tricky business. It isn’t as simple as stocking up as many contacts as you can and pushing out content regularly. Checking, monitoring, and updating your contact…


How to Choose the Perfect Hashtags for Your Brand

We know what you’re thinking. “Who doesn’t know how to use hashtags anymore?” But trust us when we say, most business owners and social media managers aren’t using hashtags to…


How to Find Success in Your Holiday Email Marketing

Whether you’re debuting amazing Black Friday deals or making a big announcement about 2016, holiday email marketing has the power to make or break your year. That’s why it’s important…