Category: Agency News

artificial intelligence
Agency News

Benefits of Using an Agency v. an Artificial Intelligence (AI)

Whether you have a small business or a large-scale company, you may have heard of artificial intelligence (AI) apps and programs designed to minimize your workload for marketing your business. A lot of these programs are geared toward trying to prove why they’re a better fit than hiring an agency. While this is true in some aspects, the true formula for achieving better results in business is utilizing both AI and an agency. In fact, most digital marketing firms use these programs to help their clients achieve results and interpret the information to provide custom advice on advertising direction.

 

According to LinkedIn, one of the greatest strong points of artificial intelligence is using it for monitoring ad performance and giving information on how to create great content that’s both SEO friendly and full of substance. While you could use this software on its own, that won’t give you information or direction on how to integrate the results in your marketing plan.  A seasoned marketer can give you this on a personalized level. Artificial intelligence monitors content and directs you on how you can maximize everything you put out to the world in terms of social media and content creation. As a firm, we take advantage of this daily to ensure that your ads are performing the way they need to.

 

There’s other types of AI platforms that advertise their ability to completely take over your marketing plan, and those are platforms that likely have millions of customers to attend to every day. Using these platforms can not only diminish your customer service levels, but also conform your business to formula marketing, which is not only common in businesses but also very similar amongst most businesses as well.

 

Losing that personal touch in marketing can result in decreased performance while lessening communication between the client (you) and the provider. While it’s great to utilize AI in marketing, it’s better to combine it with the amazing customer service provided at a firm and real-time communication between a team and you. There have been many debates over AI in the tech community in recent times, and it seems like the line is drawn between troubleshooting and figuring out the limits of using computer programs vs. human help.

 

Hiring an advertising agency will allow you to meet with seasoned, educated professionals in the field. It will allow you to be able to voice your concerns and opinions to someone who controls your marketing and understands your needs at any time of the day. Marketing is about personalization and setting your business apart from the rest in a world of constant conformity. At BG Digital Group, we are driven to show you that our marketing matters, and your business isn’t just a number to us. We want to be with you every step of the way, know every detail at hand, and take your business to the top. We want to keep marketing personal.

Posted by Callie Garrett
buddy surfing competition
Agency News

BG Digital Group Supports the Buddy Pelletier Memorial Surfing Competition

Oh, Buddy! It’s time for a surfing competition!
 

Each year the Buddy Pelletier Surfing Foundation holds a longboard memorial classic in remembrance of Buddy Pelletier, a true Southern gentleman who brought style, class, a giving heart, and a competitive spirit to the surfing world. “The Buddy,” a competition open to surfers of all ages and expertise, was held at Oceana Fishing Pier in Atlantic Beach, NC over the weekend.

Posted by Callie Garrett
Agency News

What We’re Reading, Watching, and Listening To | BG Digital Group

In this industry, it’s imperative that we always stay on top of ourselves and challenge each other. That’s why we strive to stay constantly taking in information and inspiration, through books, podcasts, and even television and movies, so that we are ever growing and learning in both our personal and professional lives.
Here’s what we’ve been reading, watching, and listening to:

Posted by Callie Garrett
nc-models
Agency News

Modeling Opportunities in NC | BG Digital Group Seeking New Models

As an advertising agency, we frequently produce commercials and work on photo shoots for a variety of clients, and we need talent to appear in these advertisements. If you’re a talented member of our community and are looking to gain exposure and build your portfolio, this is the perfect opportunity! Whether you’re an up and coming model looking to get more experience in the industry and build your portfolio or you’ve had previous experience and are looking to stay in the game, we’ve got great news for you! BG Digital Group is currently casting both male and female models in their 20s, 30s, and 40s, for upcoming spring and summer photo shoots.

Posted by Callie Garrett
NC Craft Beer
Agency News

Cheers to North Carolina Craft Beers!

With over 170 breweries and brewpubs making their home in North Carolina, BG Digital Group is no stranger to a quality pint. We’re proud residents of the State of Southern Beer and we’re happy to announce that we’ve joined the North Carolina Craft Brewers Guild, an organization on a mission to promote NC craft beer and advance this bustling industry in the Old North State.

Posted by Callie Garrett
Agency News

Why You Should Intern with a Small Agency

Whether you are currently in college, have just graduated, or are interested in expanding your knowledge in a certain field, internships can be incredibly beneficial, and there are many factors to consider when deciding where to intern. Some jobs can be more fun and rewarding than others, but working at a smaller ad agency can prove to be the best choice. Here’s our reasons why interning at a small agency like BG Digital Group is the best:

Posted by Callie Garrett