In this industry, it’s imperative that we always stay on top of ourselves and challenge each other. That’s why we strive to stay constantly taking in information and inspiration, through books, podcasts, and even television and movies, so that we are ever growing and learning in both our personal and professional lives.
Here’s what we’ve been reading, watching, and listening to:
Recently, our digital marketing team at BG Digital Group had an exciting opportunity to attend an American Marketing Association event in Raleigh, NC. They say the early bird gets the worm and that rang true as our 5am crew downed copious amount of coffee on the drive to hear Meredith Oliver of Meredith Communications discuss the best practices of SEO and website design.
My how time flies.
As an advertising agency, we frequently produce commercials and work on photo shoots for a variety of clients, and we need talent to appear in these advertisements. If you’re a talented member of our community and are looking to gain exposure and build your portfolio, this is the perfect opportunity! Whether you’re an up and coming model looking to get more experience in the industry and build your portfolio or you’ve had previous experience and are looking to stay in the game, we’ve got great news for you! BG Digital Group is currently casting both male and female models in their 20s, 30s, and 40s, for upcoming spring and summer photo shoots.
With over 170 breweries and brewpubs making their home in North Carolina, BG Digital Group is no stranger to a quality pint. We’re proud residents of the State of Southern Beer and we’re happy to announce that we’ve joined the North Carolina Craft Brewers Guild, an organization on a mission to promote NC craft beer and advance this bustling industry in the Old North State.
Whether you are currently in college, have just graduated, or are interested in expanding your knowledge in a certain field, internships can be incredibly beneficial, and there are many factors to consider when deciding where to intern. Some jobs can be more fun and rewarding than others, but working at a smaller ad agency can prove to be the best choice. Here’s our reasons why interning at a small agency like BG Digital Group is the best:
Last week BG Digital Group attended the Digital Conference in New York City presented by Advertising Age in order to learn more about digital marketing trends. It was an honor to attend this conference and we want to thank Ad Age for having us. Sitting amongst other advertising professionals at Pier 36, we learned so much about how to improve advertising efforts and boost engagement.
As Lou Paskalis of Bank of America pointed out today during the first of many panels at the 2016 Ad Age Digital Conference, there has never been a better time to be in marketing. There are more platforms and channels at our disposal to create engaging advertisements than ever before, and yet, we’re also facing our biggest threat – ad blockers.