Category: B2B

bg at mfgCon
B2B

What We Learned at mfgCon: Lessons in B2B Marketing

In a business-to-business (B2B) world, marketing to other businesses presents challenges that are different from marketing to your average consumer. How do you choose which specific outlets are right for you to achieve your full-service approach?

BG Digital Group recently attended the mfgCon in Winston-Salem, NC.  We met several amazing, dynamic people within the NC manufacturing/engineering community and gained perspective on the needs of these B2B companies.  Here are a couple common questions/areas of interest among this demographic:

How important is social media when marketing to a business rather than directly to the consumer?All businesses are run by a person, a human being (or team of them).  Therefore, while the social media approach and platforms chosen may be slightly different and B2B marketing more focused on efficiency and logic rather than emotion and entertainment, creating a consistent presence is still essential.  Most notably for the B2B world is LinkedIn.  Our President, Chery Pigott, presented specifically on LinkedIn – read her key points in our blog here.

If we already have an in-house advertising team, what are some ways an outside agency can help us fill in gaps?We found that many companies do have in-house marketing teams; however, very few of them had the ability/budget to hire full-time staff to tackle ALL avenues needed to optimize awareness to their potential customers, as well as current clients.  While BG Digital Group prides itself on being a full-service marketing agency and we encourage brand consistency by having only one hand in this pot, we understand that outsourcing some services may be necessary.  We’d like to be the extension of your marketing department and offer services such as professional consulting, social media management, blog writing, email design and deployment, digital marketing, and commercial video production, just to name just a few.  We encourage all businesses to create the largest footprint possible and take full advantage of the range of media available.

We have a professional and experienced team at BG Digital, and whether you’re in need of starting a campaign or cleaning up a current one, we’re here to help. Give us a call today, and we can help you make your marketing efforts matter.

 

Highlights from our time at the conference:

Posted by Callie Garrett
b2b marketing
B2B Social

Social Media in the B2B World

Are you interested in learning how social media can enhance your online presence and give your business a much-needed boost in the B2B market? Whether you were an attendee or are just looking for some helpful tips, here are the highlights from our presentation at mfgCon.

KNOW YOUR GOAL
One goal of B2B is branding and knowing your audience. Your target audience in B2B is typically business owners and other companies as opposed to the consumer, so by gearing your social media approach towards their likes and interests you’ll be able to start building your company’s brand. If you’re struggling to build that audience, see what your competitors are doing/using and then put your own business’s twist on it and take it up a notch.

DEFINE YOUR PERSONALITY
When using social media, you want to define a brand personality. This will help engage your audience and attract new clients. Social selling is a great tool you should incorporate into your B2B marketing plan when trying to attract an audience. Social selling is using social media to introduce prospects into your funnel. The goal is to find clients that could benefit from your product and then build a relationship by providing helpful content and value.

EXPAND
Though LinkedIn is proven to be the most effective social media site for businesses with a 63% effectiveness rating, Twitter is a close second with 55%, and YouTube is at 48%. Taking advantage of these other social media sites and using them to complement your overall marketing strategy can take your social media presence to the next level.

Content for your Social Media platforms:
Content can be as simple as a photo and short text on Twitter, Instagram, or Facebook. These images and/or graphics are perfect for starting a social media presence because you can post multiple times throughout the day without taking up much of your time. Try branching into creating original content for your business, through SEO-rich blogs on your company website or videos that convey your brand personality while providing viewers with valuable product information through tutorials, demos, product insights, etc… This kind of content goes much more in-depth, giving followers an inside look at your company, industry and products. Though they require more time and effort, they can really help you personalize your content and show your expertise in your field.

Well-planned content will help engage your audience and increase your brand awareness throughout the industry. If you have any questions or would like to talk further, connect with us online on Facebook and LinkedIn. Better yet, shoot us an email at sayhello@bgdigitalgroup.com.

Posted by Callie Garrett
social media during conference
B2B

The Ultimate Guide to Rocking Social Media During a Conference

Webinars, master classes, and conferences serve as a great networking opportunity for people within a specific industry. However, it’s not enough to just attend. In the B2B world, it’s important that attendees go the extra mile to get the most out of their experience. This month, BG Digital Group will be attending the 2017 mfgCon North Carolina Manufacturing Conference. To help you prepare, we’ve compiled a list of must-read tips for conquering social media at the mfgCon, as well as any future business-to-business conferences you may attend!

 

Before the Conference

This stage of the conference journey is all about prep and research. Dedicate your time to learn how the conference uses social media and how you can be included in their online conversations.

Follow the conference on the respective social media platforms beforehand so you are familiar with their content, are up-to-date on the conference details, and have the potential to establish a rapport with the conference leaders.
Familiarize yourself with the official hashtag(s) that coincide with the event so when the time comes, you will have a habit of including it/them.
Begin researching the keynote speakers and the topics and presentations you’re most interested in hearing.
Write the questions you have regarding the topic so you can ask, or tweet, them when the time comes.
Follow featured guests and speakers online so they know of your interest in their expertise!

 

During the Conference

The “during” stage of conferences is about interacting. Our advice? Engage with the conference online by:

Retweeting or sharing important information regarding event details.
Commenting/replying with your input on topics when appropriate.
Posting your key takeaways from presentations.
Following other participants and presenters.

The best social platform for live updates is Twitter; however, we do not recommend creating a brand page solely for one event that will never be used again once the conference is over. Instead, adapt your regular posting on Facebook, LinkedIn, or other sites to complement and highlight your time.

Be picky about the information you share. If you’re posting on Facebook, you don’t want to overwhelm your audience with 15 posts throughout the day. Instead, keep a running note on your phone (or notebook) and consider writing a short blog that evening that encompasses your key takeaways from the day’s event. Then share a post on social media linking to the published blog.

 

After the Conference

What happens on social media after a conference is arguably more important than what happens during the conference. After the conference, be sure to follow up by posting your highlights for the event both on a personal level (i.e. employee bonding over late night dinners) and on a professional level (i.e. learning about the latest/greatest technology from Business X). Be sure to make a post thanking the event coordinators, presenters, and sponsors for a hosting an informative and successful event.
 

Keep an eye out for our event coverage during the mfgCon, and if you’re there, stop by and say hello! For more information about how BG Digital Group can assist your company with B2B business opportunities online through digital marketing, social media, and more, contact us at sayhello@bgdigitalgroup.com or 252-726-0169.

Posted by Callie Garrett
B2B Marketing
B2B

Innovations in B2B Marketing that Matter For Your Business

In a world full of emerging technology and reliance on social media, it’s hard to keep up with what’s going on and pull your business’s marketing plan to the forefront of the competitive market. In fact, it’s interesting to see how technology evolves, or goes back to the basics, as time goes on. Here’s a few ways we see marketing continuing to evolve in the B2B community:

Posted by Callie Garrett
B2B Social

Capitalize on Social Media with BG Digital Group

What’s the best part of social media? It’s free. But that doesn’t mean money isn’t hidden behind the scenes. Today, there are social media experts that can take your business’ social media to the next level, giving your business the exposure that you never thought possible. Here’s why outsourcing your business’ social media is worth every penny:

Posted by Callie Garrett
B2B

Stand Out with B2B Content Marketing

B2B content marketing is essential to success with branding your business. Content marketing is focused on creating relevant and consistent content that draws in and retains clients, making your clients aware of what’s new with your services and marketing plan. For successful B2B marketing, it’s not only important to orchestrate a plan, but to enact it with wide-exposure, reaching new and old clients locally and nationally. Here are few items to consider when devising the most effective B2B content marketing strategy:

Posted by Callie Garrett