Category: B2B

Social Media Marketing
B2B

Social Media and B2B: A Beginner’s Guide

A majority of what you see on social media today may seem overwhelmingly geared towards personal consumer sales and B2C business, but there’s a whole different world that has proven success and engagement within social media. That world is B2B social media marketing. The keys to marketing your B2B company on social media are targeting and branding. Now you must be asking, “Where do I begin? Which platform is the best one for my business?” That’s an easy answer, there’s plenty of social media platforms that are fantastic tools for B2B connections. From LinkedIn to Google+, all can be utilized in different ways to build your business’ presence and generate leads. In fact, according to Hootsuite, a social media marketing platform, 92% of B2B marketers use social media for content marketing. If you’re ready to begin your B2B social media campaign, here’s a few beginning tips from the experts at BG Digital Group that can give you the head-start you need before making a comprehensive marketing plan:

Engage on Multiple Platforms, but Realize How to Use Them Differently
For a successful presence on social media, the most imperative thing to do is create and share meaningful content. The more important content that goes online about your business, the more potential customers will see it, recognize your business at a faster rate, and realize what your business is all about.

The largest platforms to take advantage of are LinkedIn, Facebook, Twitter, Google+, Instagram, and YouTube; however, these platforms differ in the way they should be used. As we mentioned before, the two main uses of social media for B2B marketing are targeting and branding. LinkedIn, the most used platform for B2B marketing, is used mainly for targeting and generating leads. While branding is very important on LinkedIn, LinkedIn is a more content driven, connection heavy platform. Check out our previous blog regarding LinkedIn B2B marketing to learn more about how you can improve your company’s LinkedIn profile and content. The other platforms, like Facebook, Twitter, and Instagram, are great for making connections, but more so for branding, image content, and communicating the personality of your business. These platforms also allow you to use a more conversational tone, a sense of humor, and engage directly with your customers to create a more personal feel and trustworthy presence online.

Consider Using More Innovative Content with Personality
Whether you’re involved in B2C or B2B, there’s no arguing that your online presence will be better off and more successful with a wide range of ever-changing content. Sometimes, however, some may associate B2B marketing with boring content or niche industries that are interesting to only a handful of customers. This is a common misconception, but is not the case in B2B social media marketing. When thinking outside the box in B2B marketing, a great way to start more innovative campaigns is coming up with long- and short-term goals with unique content focuses, such as the technological side of your business or the culture of your business, which can make your social media campaigns differ over time. This allows your business to have a presence in many different online segments and attract a plethora of new business customers who you never imagined reaching before!

While it’s true that using social media to promote any business is not an overnight operation, using these tactics can steer you in the right direction while planning your long-term social media campaign. It’s important to realize your brand identity as a business, your target markets online, and how you can create a professional, yet personable, presence online. After realizing these details of your business, you can start creating meaningful content that can be shared with customers overtime and adhere to your long-term goals and social media themes. When you are ready to take your business’ B2B social media marketing to the next level, promote your new content, and further your detailed plan of innovative content creation, BG Digital Group is here to help you every step of the way. We have experience in managing B2B marketing with social media, blogging, website design, graphic design, and so much more. Not only that, we can continuously help create your content and provide unique ideas to make your business stand out online and reach more customers on a daily basis. So, what are you waiting for? Give us a call today so we can get down to business and start planning your innovative and extensive B2B marketing plan!

Posted by admin
Carteret Community Theater - Marketing Matters
Agency News B2B

Why Marketing Matters: Carteret County Community Theater

BG Digital Group loves being able to give back to the community any chance we find, and we like to do it in ways we know best: marketing. Recently, we took on the opportunity to help the Carteret Community Theater with their marketing plan, and we had a blast doing it. We used careful demographic research, what we knew about the area, and marketing analysis and knowledge to create a full marketing analysis and advertising plan regarding how the theater will maximize their 2018 budget, but also bring in lots of new faces from all around the state.

One of our main focuses in the Carteret Community Theater project was figuring out who was currently attending shows and who we needed to target to come to shows in the future. Using demographic information, in-house surveys from past shows, and past marketing analytic information, we were able to formulate a good footprint of past attendees, their likings, and how we could expand their reach not only outside the county, but in other cities as well.

In our area, it’s tough to compete with going to the beach. What do we mean by that? Since Carteret County relies heavily on the tourist industry because of our amazing fishing and beaches, it’s hard to convince visitors that there’s more to do on the coast, especially when events and shows are common elsewhere in the state. After careful consideration, we decided that the main focuses of improvement for the theater are the types of shows featured, the times of the shows, and how the shows are advertised to a wider audience. After gaining this information from the sources provided to us, we made an in-depth presentation, guide, and game plan to pitch to the theater’s board. Here, we sat down, presented the facts, and explained how they could make marketing matter and pull more customers and support.

We were proud to see that the Theater took advantage of some low-cost, high energy ideas from the work we presented to be disruptive in the area when promoting Rent. This is an example of how it doesn’t take a lot of money to promote, you just need to be creative. It is also an example of how we feel it is important to be a good citizen in the community and help when it matters.

At BG Digital Group, we can do this for your business too. Doing research and encouraging results is our specialty, in fact, it’s how marketing matters. If you’re looking to revamp your own marketing plan, give us a call. We can use all of our resources and research to create the best possible plan for you, and easily boost traffic to your business. Let’s get together and make marketing matter!

Posted by admin
bg at mfgCon
B2B

What We Learned at mfgCon: Lessons in B2B Marketing

In a business-to-business (B2B) world, marketing to other businesses presents challenges that are different from marketing to your average consumer. How do you choose which specific outlets are right for you to achieve your full-service approach?

BG Digital Group recently attended the mfgCon in Winston-Salem, NC.  We met several amazing, dynamic people within the NC manufacturing/engineering community and gained perspective on the needs of these B2B companies.  Here are a couple common questions/areas of interest among this demographic:

How important is social media when marketing to a business rather than directly to the consumer?All businesses are run by a person, a human being (or team of them).  Therefore, while the social media approach and platforms chosen may be slightly different and B2B marketing more focused on efficiency and logic rather than emotion and entertainment, creating a consistent presence is still essential.  Most notably for the B2B world is LinkedIn.  Our President, Chery Pigott, presented specifically on LinkedIn – read her key points in our blog here.

If we already have an in-house advertising team, what are some ways an outside agency can help us fill in gaps?We found that many companies do have in-house marketing teams; however, very few of them had the ability/budget to hire full-time staff to tackle ALL avenues needed to optimize awareness to their potential customers, as well as current clients.  While BG Digital Group prides itself on being a full-service marketing agency and we encourage brand consistency by having only one hand in this pot, we understand that outsourcing some services may be necessary.  We’d like to be the extension of your marketing department and offer services such as professional consulting, social media management, blog writing, email design and deployment, digital marketing, and commercial video production, just to name just a few.  We encourage all businesses to create the largest footprint possible and take full advantage of the range of media available.

We have a professional and experienced team at BG Digital, and whether you’re in need of starting a campaign or cleaning up a current one, we’re here to help. Give us a call today, and we can help you make your marketing efforts matter.

 

Highlights from our time at the conference:

Posted by Callie Garrett
b2b marketing
B2B Social

Social Media in the B2B World

Are you interested in learning how social media can enhance your online presence and give your business a much-needed boost in the B2B market? Whether you were an attendee or are just looking for some helpful tips, here are the highlights from our presentation at mfgCon.

KNOW YOUR GOAL
One goal of B2B is branding and knowing your audience. Your target audience in B2B is typically business owners and other companies as opposed to the consumer, so by gearing your social media approach towards their likes and interests you’ll be able to start building your company’s brand. If you’re struggling to build that audience, see what your competitors are doing/using and then put your own business’s twist on it and take it up a notch.

DEFINE YOUR PERSONALITY
When using social media, you want to define a brand personality. This will help engage your audience and attract new clients. Social selling is a great tool you should incorporate into your B2B marketing plan when trying to attract an audience. Social selling is using social media to introduce prospects into your funnel. The goal is to find clients that could benefit from your product and then build a relationship by providing helpful content and value.

EXPAND
Though LinkedIn is proven to be the most effective social media site for businesses with a 63% effectiveness rating, Twitter is a close second with 55%, and YouTube is at 48%. Taking advantage of these other social media sites and using them to complement your overall marketing strategy can take your social media presence to the next level.

Content for your Social Media platforms:
Content can be as simple as a photo and short text on Twitter, Instagram, or Facebook. These images and/or graphics are perfect for starting a social media presence because you can post multiple times throughout the day without taking up much of your time. Try branching into creating original content for your business, through SEO-rich blogs on your company website or videos that convey your brand personality while providing viewers with valuable product information through tutorials, demos, product insights, etc… This kind of content goes much more in-depth, giving followers an inside look at your company, industry and products. Though they require more time and effort, they can really help you personalize your content and show your expertise in your field.

Well-planned content will help engage your audience and increase your brand awareness throughout the industry. If you have any questions or would like to talk further, connect with us online on Facebook and LinkedIn. Better yet, shoot us an email at sayhello@bgdigitalgroup.com.

Posted by Callie Garrett
social media during conference
B2B

The Ultimate Guide to Rocking Social Media During a Conference

Webinars, master classes, and conferences serve as a great networking opportunity for people within a specific industry. However, it’s not enough to just attend. In the B2B world, it’s important that attendees go the extra mile to get the most out of their experience. This month, BG Digital Group will be attending the 2017 mfgCon North Carolina Manufacturing Conference. To help you prepare, we’ve compiled a list of must-read tips for conquering social media at the mfgCon, as well as any future business-to-business conferences you may attend!

 

Before the Conference

This stage of the conference journey is all about prep and research. Dedicate your time to learn how the conference uses social media and how you can be included in their online conversations.

Follow the conference on the respective social media platforms beforehand so you are familiar with their content, are up-to-date on the conference details, and have the potential to establish a rapport with the conference leaders.
Familiarize yourself with the official hashtag(s) that coincide with the event so when the time comes, you will have a habit of including it/them.
Begin researching the keynote speakers and the topics and presentations you’re most interested in hearing.
Write the questions you have regarding the topic so you can ask, or tweet, them when the time comes.
Follow featured guests and speakers online so they know of your interest in their expertise!

 

During the Conference

The “during” stage of conferences is about interacting. Our advice? Engage with the conference online by:

Retweeting or sharing important information regarding event details.
Commenting/replying with your input on topics when appropriate.
Posting your key takeaways from presentations.
Following other participants and presenters.

The best social platform for live updates is Twitter; however, we do not recommend creating a brand page solely for one event that will never be used again once the conference is over. Instead, adapt your regular posting on Facebook, LinkedIn, or other sites to complement and highlight your time.

Be picky about the information you share. If you’re posting on Facebook, you don’t want to overwhelm your audience with 15 posts throughout the day. Instead, keep a running note on your phone (or notebook) and consider writing a short blog that evening that encompasses your key takeaways from the day’s event. Then share a post on social media linking to the published blog.

 

After the Conference

What happens on social media after a conference is arguably more important than what happens during the conference. After the conference, be sure to follow up by posting your highlights for the event both on a personal level (i.e. employee bonding over late night dinners) and on a professional level (i.e. learning about the latest/greatest technology from Business X). Be sure to make a post thanking the event coordinators, presenters, and sponsors for a hosting an informative and successful event.
 

Keep an eye out for our event coverage during the mfgCon, and if you’re there, stop by and say hello! For more information about how BG Digital Group can assist your company with B2B business opportunities online through digital marketing, social media, and more, contact us at sayhello@bgdigitalgroup.com or 252-726-0169.

Posted by Callie Garrett
B2B Marketing
B2B

Innovations in B2B Marketing that Matter For Your Business

In a world full of emerging technology and reliance on social media, it’s hard to keep up with what’s going on and pull your business’s marketing plan to the forefront of the competitive market. In fact, it’s interesting to see how technology evolves, or goes back to the basics, as time goes on. Here’s a few ways we see marketing continuing to evolve in the B2B community:

Posted by Callie Garrett
B2B Social

Capitalize on Social Media with BG Digital Group

What’s the best part of social media? It’s free. But that doesn’t mean money isn’t hidden behind the scenes. Today, there are social media experts that can take your business’ social media to the next level, giving your business the exposure that you never thought possible. Here’s why outsourcing your business’ social media is worth every penny:

Posted by Callie Garrett
B2B

Stand Out with B2B Content Marketing

B2B content marketing is essential to success with branding your business. Content marketing is focused on creating relevant and consistent content that draws in and retains clients, making your clients aware of what’s new with your services and marketing plan. For successful B2B marketing, it’s not only important to orchestrate a plan, but to enact it with wide-exposure, reaching new and old clients locally and nationally. Here are few items to consider when devising the most effective B2B content marketing strategy:

Posted by Callie Garrett