Category: Digital

web hosting
Digital

What You Should Expect When Having an Agency Host Your Webpage

One of the most unanticipated, but most important, expenses that businesses will need to plan for is a web hosting cost. While it may seem like an expensive cost when starting up a webpage or switching over a current page, it’s crucial to your business page’s performance, security, backups, and much more.  Your webpage is undoubtedly one of the most important pieces of your digital footprint and presence. It’s where people go to find information, how people search for your company, and overall a go-to place for promoting your business. So, what is hosting all about, and why is it a good idea to host with an agency? Here are a few reasons:

Security

This is perhaps the most alluring benefit to hosting your webpage with an agency. A recent study conducted by Sophos Security found that 30,000 websites are hacked daily. In fact, Google found that in the past year daily hackings have risen by 32% from that number. Moral to the story? Hackers are getting better at their unfortunate jobs. Hosting on large-scale programs or using free hosting services puts your webpage at risk for hacking due to a lack of strong firewalls and built-in sophisticated server security programs. Premium agency hosting platforms have all of the latest security advancements to keep your webpage safe and sound.

 

Performance

Using a large-scale free or reasonable hosting service can slow down your page significantly due to the volume of sites they currently host, making your website SEO rating on Google plummet. According to ForbesTech, people, on average, will abandon websites that take more than two seconds to load. Using an agency host can ultimately reduce load times by over 50%, making premium hosting a no-brainer.

 

Customer Service

Hosting with an agency allows you to have direct communication with the person in control of your website. This alone is a premium benefit because if anything goes awry, or if you have questions, this issue will be addressed immediately. Hosting with free or large hosting companies is like dealing with any corporate company: lots of waiting and little resolution.

 

Boosting your webpage rating is largely important when trying to increase the profitability of your marketing budget. We can increase load speeds, keep your information safe and secure, and much more. Add this important step to your marketing plan and call BG Digital Group to discuss your web hosting options today.

Posted by Callie Garrett
price and budget
Digital

Why Price Shouldn’t Be Your Deciding Factor

You know you need to hire a marketing agency. However, is there room in the budget? This is a very common concern for most small businesses with tight budgets, but price doesn’t necessarily determine the best performance.

 

A good advertising agency will work with your budget, no matter how small, to deliver big results and growth for your business. In digital advertising, it’s important to consider that you may not need a large budget to generate strong results.  With a strong digital advertising strategy you’ll be able to test what works, observe performance, and change your budget to maintain an optimal level of success and payback.

Now that you know price is a flexible concept when hiring a marketing agency or advertising agency, a big question remains: how should you execute a plan? Before meeting with an agency, it’s important to hash out your company’s marketing needs and budget limitations. Here’s some of the essential questions to have answered before you walk into your first consultation:

What are your budget constraints? It’s very important to be realistic here because this is the benchmark for how much an agency will be able to do for your business.
What are your long term and short-term goals for marketing your business?
What specific items need to be addressed in your marketing plan? Do you need help with your social media marketing? Digital marketing and advertising? Public relations assistance? If you don’t have a focused marketing plan, take time to draft one to highlight your priorities.
Ask about results. How will you know a agency’s services are bringing you new business?
How will you and your firm communicate results and troubleshooting? Is there a reliable point of contact who will always be there to help?

 

 

At BG Digital, we work within your budget to create a lasting impact on your business’ growth. We look at every aspect of your business, big or small, and work to create a digital advertising plan that’s relevant and suited for your budget. We have digital advertising gurus experienced in Google AdWords, digital ad design, and social media management, and they’ll be ready to help you set a budget, stick to it, and get results. Call us today to talk about your options and let us help you get started on a digital advertising campaign that is perfect for your business.

Posted by Callie Garrett
Digital

How Do You Know When It’s Time for a Website Refresh?

Your webpage is the most important information source for potential and current customers. On average, according to the Nielson Norman Research Group, users will leave a webpage in 10-20 seconds if the page is not considered interesting or valuable to their online mission. If it’s been 3-5 years (or even less), since you’ve last updated your site, it may be time for a website refresh. After all, your webpage is home to the largest amount of information regarding your business.

Not sure if it’s time to revamp your page? Here are a few reasons you may need to consider a website refresh today:

Your Brand and Information Is Not Up-to-Date
This is the most important part of updating a website. Since you could have hundreds of potential customers viewing your page every day, it’s important to ensure that every single piece of information is current and reflects exactly what you want visitors to see. Having old information or an expired brand identity can cause your customers to lose trust in your business or get confused about what your business is all about.
It’s Outdated
Not only is outdated information detrimental to your online presence, so is having a traditional, dated design. With this, it’s important to make sure your page is appealing, modern, and easy to use, including ensuring your page is mobile friendly. In fact, StatCounter Global Stats, a web analytics service, claims that mobile page views of the world’s websites surpassed desktop page views.

Your Website’s Traffic and SEO is Declining
Finally, let’s talk about growth. Are you able to track the statistics of your website? If not, that’s one of the first things that should be addressed in a website update. You need to be able to see who is coming to your site, where they’re coming from, and how long they stay. A higher SEO rating places your webpage higher on Google’s search listings, increasing your traffic over time. If you can track your SEO and web traffic already, any sight of significant decline may suggest that you need an update.

BG Digital Group has all the expert advice and help you need to kick start a website update ASAP. From making a new website from scratch, to editing information, to re-branding a site, even hosting information, we have you covered. Give our website development and digital marketing experts a call or visit our website to see what we can do improve your business’ website.

Posted by Callie Garrett
SSL Certificate
Digital

Better Safe Than Sorry: SSL Certificates

In a recent study, the FBI found that there are 4,000 ransomware hacking attempts every day. These hacks are particularly alarming to business owners, as some of them are committed against customers visiting ecommerce sites. How can you protect yourself and customers? BG Digital Group has an easy answer: SSL Certificates.

What are SSL Certificates? 
SSL Certificates are a standard way to encrypt your webpage to protect users from having their sensitive information stolen or tampered with by hackers. Adding an SSL Certificate to a website guarantees that the site is authentic (not a fake landing page controlled by hackers), ensures all the data coming in and out of the site is protected with encryption, and increases load speeds for all of your pages. With an SSL Certificate, not only will your page visitors know your site is secure, Google knows too. Adding a certificate will help your page’s SEO rating on Google, putting your page higher on the list of search results.

Owning your own business can be a great pleasure, allowing yourself more flexibility, time, and control, but with those things comes great responsibility. You wouldn’t want to provide your customers with products that may place them at risk, for your own good and theirs. Being trusted by your customers is important, and the last thing you would want is someone’s precious personal information being exploited by hackers because of a visit to your business’ webpage.

In an ideal world, every site should have an SSL Certificate, as dealing with hackers is never a fun thing to deal with. Any website that collects information, whether it be logins, medical records, legal documents, ecommerce transactions, or even simple contact forms needs to be encrypted to protect against ever-evolving hacking tactics.

 

 

Lucky for you, BG Digital Group can get you the protection both you and your customers need and deserve. For an annual fee of $100, you can add an SSL Certificate to your site, which would include the padlock in the search bar (as pictured) and security against information hackers. Don’t wait for a hacker to prey upon you or your customers. The extra money is worth saving you from having to explain why a customer’s card was compromised or worse. Give us a call today, and we can add the encryption in no time.

Posted by Callie Garrett
Digital Social Traditional

Top Five Reasons It May Be Time to Hire a Marketing Firm

While watching your business grow is great, it can be overwhelming. However, a stagnate or declining business is even more stressful, and at some point something must give. Marketing is key for continued growth; therefore, it should be a top priority for our business. However, when production, management, and quality control become overwhelming, often times marketing is the first area to suffer. While, hiring a marketing firm may seem expensive, it’s worth the investment to have it done right. The experts at Ad Age have repeatedly said hiring an external firm can reduce the likelihood of mistakes, and a botched reputation, which can spell death for your business.  Here are five reasons that it may be time to hire an advertising agency:

Posted by Callie Garrett
Digital

Learn How Digital Marketing Can Help Your Business

Digital marketing is the blanket term used for marketing products or services “digitally” or, in other words, on the internet. It is online marketing that utilizes digital channels such as Google search, Facebook, Instagram, LinkedIn, email and other websites.

Because the internet has shifted the way customers now shop for products or services, businesses must adapt to this trend and craft a digital strategy that meets their goals and keeps them relevant in their market. Digital marketing done right, works for all brands, big and small.
Don’t miss out on this opportunity
You may believe that digital marketing will not make a difference to your business. However, recent Google statistics show that 82% of prospective buyers use their mobile devices to influence their decision in the often long purchase process.  Google calls these “Micro-Moments”.
Digital Marketing can:

Connect you with customers around the world through Google search. SEO (Search Engine Optimization) utilization will help keep your business relevant when searches are performed.
Create lasting relationships with customers by utilizing social media, blogs, and email marketing.
Allow for the data collection and research so that your business can understand your customers’ needs throughout the buying process.
Allow you to measure success by determining what traffic leads to a conversion goal (conversion tracking). This can be any sort of lead, subscription, or inquiry. This is of high importance in digital marketing.
Allow you reach thousands of potential customers that you couldn’t have imagined. You can reach new customers across the country, even globally.
Keep you ahead of your competitors.

 
BG Digital Group can design eye-catching ads that can reach your target demographic wherever they are online even when searching for your competitors. Plus, we’ll ensure that they are placed on publishing sites that your customers visit so you can stay on the top of the mind of your potential customers. Then, we can set up tracking to measure their success and conversions.

Call us today to set up a free consultation on how we can help your business. We make marketing that matters!

Posted by Callie Garrett
Bender Zoo
Digital Social

Bender Apparel’s 4 Components of Successful Digital Marketing

Meeting all the wickets for successful marketing in today’s digital climate can be daunting for a business owner. Thankfully, BG Digital Group is here to help ease the pain and allow businesses to focus on taking care of their customers, which is what they do best. One great example of a business that is using inbound marketing to market their business is Bender Apparel and we are excited to call them one of our client partners. And what an exciting and energizing experience this relationship has been!

Posted by Cheryl Pigott