Recently, our digital marketing team at BG Digital Group had an exciting opportunity to attend an American Marketing Association event in Raleigh, NC. They say the early bird gets the worm and that rang true as our 5am crew downed copious amount of coffee on the drive to hear Meredith Oliver of Meredith Communications discuss the best practices of SEO and website design.
For years, our industry has seen a push toward mobility. As users rely more heavily on mobile devices, businesses have been urged to create mobile-friendly, responsive websites. Now, in a sense, businesses are being forced to make this change. Google is updating its search algorithm and if you’re interested in having your website rank, you’ll want to pay attention.
Whether you’re starting completely from scratch or wanting to upgrade, your business’ website should work to attract potential customers and generate sales. You can please the eyes of visitors with strong web design, but in order to get more visitors, it is crucial to implement effective search engine optimization (SEO) techniques. This means your website must start adopting new tactics that are strategic and content-oriented to get pushed to the top of search results pages. Below are three key ways to help your website rise to the top in search engine rankings.
What areas in your business are hiding behind the word “marketing?” In-house Marketing Directors, may find that their company needs an entire to team to help them execute the marketing and advertising goals. Yet lack the budget to hire extra employees to manage the website, SEO, graphic design, a social media strategy, social media management and live event coverage, search engine marketing, digital display marketing with remarketing, traditional advertising, and content creation. One person could not possibly do all of these jobs at once successfully.
As a Google Partner Agency, it is imperative that we stay up to date on all of Google’s updates to search engine marketing, AdWords, and even its analytic reporting processes. On average, Google updates 500-600 times a year, and while not each update immediately effects your search engine results, some might. Google recently released three highly anticipated updates to their AdWords platform. These are designed to help advertisers focus on our mobile-first world, and are available to all AdWords advertisers around the world.
Today, everyone has a smart phone in the palm of their hand at all times. People are checking their phones and emails all the time whether they’re in line at Chipotle or checking out at the grocery store. Access to the Internet is never more than a swipe away. It is now more important than ever to utilize and take full advantage of this resource with email marketing!
Are you in control of the way your business is perceived by the public? The most important thing about public relations is knowing your audience and understanding their actions and motives. In order to implement a successful public relations campaign, you have to follow the four key steps, also known as the R.O.P.E. process. Research, Objectives, Programming, Evaluation.
According to a new report from Millward Brown, all around the globe, people are spending just as much time watching online videos as they spend watching TV. While it’s no secret that this is common behavior for millennials, the report found that Gen Xers are beginning to exhibit the same viewing habits. This means that it is more important than ever to hop aboard the video marketing train.
Businesses usually have an idea of what they want their websites to look like and what information will be available, but more often than not some essential parts are overlooked in the actual website creation process. It’s important that a business’s website is as practical as it is good looking. Here are 5 must-haves to include on your website:
Today, it is becoming increasingly more popular for businesses to start a green initiative. Consumers are becoming more aware and conscious of their effect on the planet and want to do something to make a difference. A preference for doing business with eco-conscious companies is rising, making it important for companies that go green to advertise that. Marketing a green initiative is critical for business because making their eco-friendly efforts known will inevitably attract like-minded people. When it comes to marketing a business as “green” or “eco-friendly”, however, there are a few key things to keep in mind.