Category: Digital

Digital

5 Must-Haves for Business Websites

Businesses usually have an idea of what they want their websites to look like and what information will be available, but more often than not some essential parts are overlooked in the actual website creation process. It’s important that a business’s website is as practical as it is good looking. Here are 5 must-haves to include on your website:

Posted by Callie Garrett
Digital Traditional

How to Market Your Green Initiative

Today, it is becoming increasingly more popular for businesses to start a green initiative. Consumers are becoming more aware and conscious of their effect on the planet and want to do something to make a difference. A preference for doing business with eco-conscious companies is rising, making it important for companies that go green to advertise that. Marketing a green initiative is critical for business because making their eco-friendly efforts known will inevitably attract like-minded people. When it comes to marketing a business as “green” or “eco-friendly”, however, there are a few key things to keep in mind.

Posted by Callie Garrett
Agency News Digital

What We Learned at #AADigital

Last week BG Digital Group attended the Digital Conference in New York City presented by Advertising Age in order to learn more about digital marketing trends. It was an honor to attend this conference and we want to thank Ad Age for having us. Sitting amongst other advertising professionals at Pier 36, we learned so much about how to improve advertising efforts and boost engagement.

Posted by Callie Garrett
Digital

Clean Up Your Email Marketing to Boost Engagement and Sales

Email marketing can be tricky business. It isn’t as simple as stocking up as many contacts as you can and pushing out content regularly. Checking, monitoring, and updating your contact list can boost your engagement rate and make sure you aren’t wasting your time with contacts who will never convert to clients. Follow these tips, based on a report by Recognition London, to streamline your email marketing and get better results.

Posted by Rebecca Worcester
Digital

How to Find Success in Your Holiday Email Marketing

Whether you’re debuting amazing Black Friday deals or making a big announcement about 2016, holiday email marketing has the power to make or break your year. That’s why it’s important to approach your next email newsletter with care. Follow our do’s and don’ts of Holiday Email Marketing to wow your readers, hit your sales goals on the head, and establish your business in the new year.

Posted by Rebecca Worcester
Digital

Ad-Free Media Experience: Is It Worth the Cost?

Are you watching Grey’s Anatomy this Thursday night? If you’re a die-hard TGIT fan, you may just stick around ABC all night to catch Scandal at 9 and How to Get Away with Murder at 10. Put yourself in a marketer’s shoes for a moment: these shows draw the attention of millions of viewers every week, creating invaluable ad exposure for anyone willing to write a decently sized check. To air one 30-second commercial during each show would cost you a small fortune of $635,048, according to a survey by Ad Age.

Posted by Rebecca Worcester
Digital Social

Pumpkin Spice-Up Your Fall Fashion Marketing Campaign

September 23rd marks the first day of fall, and we’re kicking off the season with retail marketing tips that will wow audiences looking for the latest in fall fashion. Boutique fashion is meant to be unique, practically selling itself, but how can you find loyal shoppers without practicing creative marketing? We’ve got four tips for creating a fall fashion digital marketing campaign that shoppers won’t be able to ignore.

Posted by Rebecca Worcester