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Category: Marketing

Print advertising
Marketing Traditional

Best Practices For Using Print Advertising In Today’s Digital World

For years, print advertising was the darling of most advertising campaigns. Today, there has been a significant reduction in the use of print advertising because of the trackable opportunities in social media and online advertising. As a full-service marketing agency, we know the benefits of using great digital advertising and print advertising. Just because print advertising is viewed with lower popularity doesn’t mean it’s not still useful for your business. Let’s analyze to determine the right recipe for success in both areas of advertising. There are great ways to advertise in the traditional way without having to focus all your marketing efforts on it. Here’s a few of our favorites:

1. Consider All Kinds of Placements and Styles
It may seem like online advertising is the best way to diversify your campaigns, but there are many options for great print marketing when evaluating all of the possible avenues for reaching your potential customers. From business cards, to signs, billboards, flyers, magazine and newspaper ads, brochures, hand-written notes, and more, you’ll be able to find what works for your business and capitalize.

2. Know Your Audience
If you think your audience will react well to print advertising, why not give it a try? The important detail to consider is the diversity of your audience. For example, older potential customers, like 50+ year olds, may not react well to the same print advertising campaigns as twenty-somethings. Business cards may be great for an audience that’s heavily business oriented, but maybe not for retirees. Knowing your audience will allow you to change your advertising plan to fit the needs of different people and budget for exactly who and what you’re targeting.

3. Budgeting
Print advertising can be very expensive, and if you’re not careful on how you budget, you might end up with far too many dated materials. Setting a comprehensive budget for each of your campaigns will allow you to have more freedom to enhance and change your print advertising strategy as time goes on rather than sitting on materials from ages past. Being able to keep your strategy updated will better show how your materials are performing and what you need to change over time to get better results.

4. Monitor Your Results and Make Changes
In a world filled with digital advertising, it’s tough to see whether print advertising is really worth it for your audience. The best way to find out if your traditional ad campaigns are working is by using digital means to prove effectiveness. Design your call to actions to direct consumers to a landing page so you can track the number of page views. Take it a step further and place an offer on that page that captures their name and email so you can further track and convert that lead to a customer. It’s important to gauge whether or not your audience is converting from your ad campaigns, regardless of the method you’re using.

5. Market Your Social Media Accounts to Start a Conversation
Here lies the beauty of combining print and digital advertising. You can start a connection right away instead of putting out traditional ads and hoping to get customers in the near future. Nearly everyone uses social media, so strategically listing your social media profiles help create a sales funnel that is sure to generate awesome leads. From looking at your print advertising, potential clients will be able to go right to your social media pages, follow them, and get immediate exposure to any updates and additional advertising you may be doing.

Whether you’re looking to start your marketing campaign from scratch, begin a new digital marketing campaign, modify your current campaigns, or just gain some direction on how to merge traditional and digital advertising, our team at BG Digital Group can help. As a full-service ad agency, we can do it all, from video production, social media management, all forms of traditional and digital advertising, graphic design, and more. Plus, we can help you strategize a fantastic new marketing campaign that is sure to bring in new customers and leads. Give us a call today to learn more about what we can do for your business.

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Social Media Ad Success
Digital Marketing Social

Social Media Ad Success: Know The Important Details

Tracking your ad’s performance is one of the most important aspects of an ad campaign. Social media ad campaigns can seem to be very complicated with so many different numbers to examine and translate into success rates. Making the perfect ad can be more difficult than it seems, especially with so many different guidelines and algorithms to follow. While this is aspect of making a great social media ad can be difficult to keep track of, what about actually tracking your ad? There’s so many different meanings to certain analytics associated with social media advertising that translating your success can seem nearly as difficult as creating ads. Different words have meanings for so many different platforms, and we’re here to explain them to you. Here’s the most important analytic details to keep in mind when making sure your business isn’t losing money with social media advertising, while making sure your ads are meshing well with the constant changes being implemented over so many different platforms.

Reach
This is one of the first, and broader, areas to observe when measuring how your ad is being viewed. Reach defines the audience of who is seeing your ad content. On Facebook, this is measured typically before your ad is deployed, making sure that your target audience is not too narrow or broad. The reach meter, as shown here, tells you how many people could possibly see your ad and helps to make sure that the keywords and zip codes that you use aren’t too limiting or too unfocused for the content that you’re sharing. Having a reach in the green section of the meter is the goal when targeting an ad, but that projected reach is often higher than the true reach the ad gets. True reach can be determined in two ways depending on how you have been deploying ads and content. There’s organic reach and paid reach. In this area of tracking, you can see the difference between the number of people seeing your paid ad campaigns or your organic posts, making it easier to distinguish which forms of ads (like video, images, text, audio, etc.) work best for you.

Impressions
Impressions are even more important to track when considering the success of your ad campaign. Impressions are the standard way to measure delivery in digital ads. Facebook counts viewed impressions by the moment an ad enters the screen of a desktop browser or mobile app. The reasons to measure impressions are extremely important when translating just how well each ad is doing, especially in terms of budget spending. The reasons to measure impressions are geared toward measuring value, consistency, and fair pricing. Impressions ultimately determine the price of your ads. If you set a budget for $10 on a Facebook ad, the $10 will be distributed evenly to maximize your budget through your target market. Facebook does not charge for ad displays that have not been viewed, therefore, they can ensure that advertisers are charged a fair price for each ad deployed without wasting money.

Clicks
Finally, the next step to getting new customers: link clicks. While there are different types of link clicks, the overall definition of link click measurement is how many people actually clicked on your ad. In social media advertising, this is the way to get viewers to a landing page in hopes of getting an action, like signing up for an email list, making a sale, attending an event, etc. When measuring, total link clicks means how many people, regardless of if it was a duplicate click from the same person or not, clicked on your ad. Unique link clicks refer to each individual who clicked on your ad with no duplicates counted. Facebook, in particular, will measure how much each click costed (PPC rate), allowing you to see if your money is being spent wisely or if your ad campaign is really worth it. Paying $2 a click can be a hefty price if no one acts on your product.

New and changing guidelines in social media advertising can make it difficult to produce engaging content, especially successful content, and tracking the performance of your content can prove to be even more difficult.

At BG Digital Group, we understand not only what it takes to make an ad successful, but also how to take the performance of your social media ad campaigns and translate them into direction and success numbers for the future. We will be with you every step of the way throughout your social advertising campaigns, driven to continue growth and success in every new campaign you start. Like any other type of advertising, we know you want your social media ad campaign to be worth it. Who wants to lose money? Not us and certainly not you.

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Common marketing mistakes
Marketing

Stop Making the 5 Most Common Marketing Mistakes

Do-it-yourself marketing is very common in planning today, and at times, it’s the perfect way to get your business’ marketing plan started at a low price. It’s important to consider at which point, however, that your business is beyond the point of DIY and more suited for a firm’s guidance. When setting up and tracking a marketing plan, it’s very important to consider where the most common marketing mistakes are made and how they can affect the overall growth of your business’ presence in the market. If you make certain mistakes early, these can affect your business’ rankings over time and delay the growth and results of your marketing efforts. Here’s a few tips from our marketing team about how you can avoid common marketing mistakes and get on the right path to marketing success:

1. Not Enough Content
The best way to increase your search rankings and results in marketing is to produce lasting, meaningful content for your business. Compiling a list of keywords, coming up with a list of ideas, and producing content over time with such keywords worked into the content is the best way to boost your SEO rankings and exposure for your business online. Having trouble coming up with new, innovative content ideas? Our team at BG Digital Group can work with your business plan to come up with lots of meaningful ideas for content creation and exposure, and we know exactly how to employ them to promote true growth for your business over time.

2. Targeting the Wrong Customers (or avoiding a real target market in general)
Do you know your target market? If you do, how are you targeting them? The first step to reaching your desired customer base is to successfully define who they are. Doing this requires looking at your current customers, your competition, and how your product or service fits into these groups. Determine areas of a customer base that have not been reached by competitors yet and reasons why. This will help your business identify opportunities for creative and help generate ideas for content. Streamlining who your business needs to reach is the first step to promoting an awesome marketing plan that will promote success over the long haul.

3. Never Think Your Audience is Content with Your Content
Like we said before, producing new and exciting content for your followers and potential followers is key to promoting new and lasting growth. Always generating creative ideas for content allows your followers to see all the different sides of your business. It gives them something to look forward to and exudes a dynamic personality for your business. No one wants to the see the same content over and over; that’s surely a way to lose followers!

4. Old Content on Your Pages
Does your business have outdated pages of content from old postings, websites, or advertisements? If you cannot draw a meaningful connection to the content on your website, it needs to be removed. The worst thing for a business’ exposure is for potential customers to view tired content and make a negative connection to your business. Even if it means you start over producing new content, it’s better than giving customers a misconception on your business’ identity.

5. Lack-Luster Branding
Are you proud of your brand? Is your logo modern and eye-catching? Is your brand identity exciting and in-line with your target audience? Your brand is the base of your business’ voice to consumers. If you are unsatisfied with your branding, looking to try something new, or wanting to produce new content with a new voice, it’s time to re-evaluate why your brand is lack-luster and start with a new branding strategy. Our team can help you every step of the way to determine your business identity, geared toward your desired voice and further the promotion of long-term growth.

These potential mistakes can seem overwhelming at first glance, especially since your marketing success heavily depends on each of these issues. It’s never too late to start a new marketing plan with a new voice. At BG Digital Group, we know what it takes to turn a lack-luster marketing plan into an eye-catching success! From graphic design, to brand identity, to content production, to social media management, to targeting your customers, we can help you every step of the way. Even if you’ve started your project, we can sit down and see what areas need to be improved to achieve the success you’ve always wanted in marketing your business. Call us today for details on how we can help you get started.

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