Category: Marketing

StoryBrand Guide
Marketing

What Is StoryBrand and How Can It Help Your Business?

Most businesses think they are delivering clear messaging about what they offer and how they improve the lives of their customers. Most businesses also suffer from the “curse of knowledge.”…

Influencer
Marketing

Jump On The Trend of Influencer Marketing

Think of the individuals you follow on social media and the last time they posted about a product. Did you find their post interesting? Maybe you even clicked to check…

Voice Search
Digital Marketing

Voice Search in Digital Marketing

You may be seeing more individuals using voice search in daily tasks, but it has also increased in the marketing realm as well. Today, most searches are dominated by voice…

RIP Google AdWords
Digital Marketing

RIP Google Adwords

On July 24th, Google made some changes regarding the branding of their advertising platform in an attempt to simplify their advertising services. Previously, Google offered a service for businesses known…

E-mail Campaign
Marketing

4 Things To Know When Creating A Great E-Mail Campaign

For decades, email has been an easy and convenient way for people, businesses, and organizations to reach out and communicate. Today, the almost 3.8 billion email users access their emails…

Carlee Boyd
Marketing Social

2018 Summer Intern Carlee Boyd

Carlee Boyd Summer means interns at BG Digital Group and we are so excited to welcome Carlee Boyd to our team! Carlee was born and raised in Carteret County. She…

using hashtags for exposure
Marketing Social

Three Tips For Using Hashtags for Exposure

How often do you use hashtags? Not often enough? Too often? The hashtag is actually one of the most popular means of categorizing what you post on social media. Hashtags…

Call-to-Action Get Results
Digital Marketing

Top 3 Things To Make Your Call-to-Action Get Results

Do you utilize call-to-actions? If your answer is no, you might already be utilizing them without knowing it. A call-to-action is the part of your marketing and advertising that attempts…

Marketing

Transform Your Marketing Plan with Video Marketing

Video marketing has become one of the greatest ways to generate an audience following, particularly on social media through video streaming services and commercial television. Video allows you to tell…

Print advertising
Marketing Traditional

Best Practices For Using Print Advertising In Today’s Digital World

For years, print advertising was the darling of most advertising campaigns. Today, there has been a significant reduction in the use of print advertising because of the trackable opportunities in…