Category: Social

B2B Social

Capitalize on Social Media with BG Digital Group

What’s the best part of social media? It’s free. But that doesn’t mean money isn’t hidden behind the scenes. Today, there are social media experts that can take your business’ social media to the next level, giving your business the exposure that you never thought possible. Here’s why outsourcing your business’ social media is worth every penny:

Posted by Callie Garrett
mastering your next campaign
Social

Your Campaign’s Key Ingredient

When creating a campaign, advertisers take many factors into consideration, but one key ingredient to a successful campaign is the consumer. A targeted campaign can result in the consumers indirectly marketing your campaign on an international scale. With the latest technology trends, advertising professionals are acknowledging the marketing power that consumers hold within social media.

Posted by Callie Garrett
Facebook advertising
Social

Advertising In the Digital Age: Facebook

The world of social media can prove to be daunting to most businesses; it’s ever-changing and sometimes confusing. One social media platform that mostly everyone is familiar with, however, is Facebook. The first platform in social media to become multi-generational, Facebook now contains the largest scope of participants. Since this is true,  in the world of marketing it has become one of the greatest advertising tools, and at BG Digital, we know exactly how to make your business thrive by using social media platforms as ad tools. There’s so much to learn about advertising in the digital space, but here’s a few reasons why Facebook advertising is an essential detail to any advertising plan:

Posted by Callie Garrett
video marketing
Digital Social

How Video Marketing Can Increase Engagement

According to a new report from Millward Brown, all around the globe, people are spending just as much time watching online videos as they spend watching TV. While it’s no secret that this is common behavior for millennials, the report found that Gen Xers are beginning to exhibit the same viewing habits. This means that it is more important than ever to hop aboard the video marketing train.

Posted by Callie Garrett
Social

How Storytelling On Social Media Can Give Your Retail Sales a Boost

Retailers are less concerned with the impact social media marketing campaigns has on sales and more focused on what their social media usage can do for their brand. Any retail company knows how important building (and maintaining) a brand is, and therefore, in a time where people are checking social media accounts 17 times per day, why wouldn’t they utilize these platforms for branding purposes? While many retailers have turned to social media marketing, it takes more than pictures of products and funny cat videos for a social media campaign to be successful. The key to using social media marketing in retail effectively is to tell a story and create meaningful connections.

Posted by Callie Garrett
Social

Using Social Media Marketing to Promote Beaufort Wine & Food

Beaufort Wine and Food Festival is a spectacular event that brings the Crystal Coast community together for a sensational weekend full of receptions, dinners, tastings, and other culinary events.

BG Digital Group teamed up with Beaufort Wine and Food to ensure that the festival’s digital presence and marketing content captured the attention of the local community and nearby tourists.

Posted by Rebecca Worcester
Social

Advertising In the Digital Age: Snapchat

Wish you could successfully advertise your business in a snap? Advertising is an essential piece of any business plan, and in the digital age, there are thousands of methods to advertise. This being said, in the last decade, social media has surged in popularity, bringing successful advertising straight to the client’s hands. Instagram, Twitter, and Facebook have been at the forefront of social media advertising, but far more recently, a new platform has come into the consumer spotlight: Snapchat.

Posted by Callie Garrett
Agency News Social

March Happenings

Hello! I’m Callie and I’m excited to be working at BG Digital Group to help clients optimize social media platforms to better engage with their customers. Staying up to date on the changes in social media and digital marketing is crucial to a successful marketing strategy, and it’s important to me that I am always in-the-loop.

Posted by Callie Garrett