Whether we are ready or not, the holiday season is officially here. The last couple months of the year are filled with family gatherings, great food, traditions, and lots of spending. So much spending, in fact that the National Retail Federation forecasts a 3.6 percent increase in retail sales in November and December of 2016, and online sales are predicted to rise between 7 and 10 percent over last year.
Our agency is currently mourning the loss of a beloved friend – Vine, the six-second social media video app. Alas, its parent company, Twitter, announced that they have decided to discontinue the mobile app, as a last ditch effort to minimize costs and hope to boast a profit in 2017.
What an exciting season it’s been on the Crystal Coast! Our team is still recovering from Beaufort Wine and Food’s inaugural craft beer festival, where we enjoyed delicious local barbecue, small batch brews and attended several craft beer seminars. If you didn’t make it to Beaufort for this year’s festival, don’t worry! Beaufort Wine and Food holds events year round, and all in the name of charity. Here’s a look at what you missed at Beaufort’s Brewin’.
For many years now, social media has incorporated online shopping. Businesses see these social media sites as the perfect place for commerce. Social media provides a connection to customers, high conversion rates, and the possibility for instant purchases. Social commerce has seen a great deal of growth online. Now, more and more sites offer “shop now” features on both mobile and desktop platforms. However, recent surveys show that there’s a decline in social commerce across the board with sites like Instagram, Pinterest, and Snapchat all experiencing less shopping activity among millennials.
What areas in your business are hiding behind the word “marketing?” In-house Marketing Directors, may find that their company needs an entire to team to help them execute the marketing and advertising goals. Yet lack the budget to hire extra employees to manage the website, SEO, graphic design, a social media strategy, social media management and live event coverage, search engine marketing, digital display marketing with remarketing, traditional advertising, and content creation. One person could not possibly do all of these jobs at once successfully.
Maintaining social media accounts for your business is relatively simple, but standing out and showing your brand’s personality online is a little more complicated. In this day and age, it is easy to get lost among the crowd. Maybe your office has unique décor or your staff is made up of amateur comedians, how can you make sure your online presence is reflecting that while remaining professional? BG Digital Group can help!
What’s the best part of social media? It’s free. But that doesn’t mean money isn’t hidden behind the scenes. Today, there are social media experts that can take your business’ social media to the next level, giving your business the exposure that you never thought possible. Here’s why outsourcing your business’ social media is worth every penny:
When creating a campaign, advertisers take many factors into consideration, but one key ingredient to a successful campaign is the consumer. A targeted campaign can result in the consumers indirectly marketing your campaign on an international scale. With the latest technology trends, advertising professionals are acknowledging the marketing power that consumers hold within social media.
The world of social media can prove to be daunting to most businesses; it’s ever-changing and sometimes confusing. One social media platform that mostly everyone is familiar with, however, is Facebook. The first platform in social media to become multi-generational, Facebook now contains the largest scope of participants. Since this is true, in the world of marketing it has become one of the greatest advertising tools, and at BG Digital, we know exactly how to make your business thrive by using social media platforms as ad tools. There’s so much to learn about advertising in the digital space, but here’s a few reasons why Facebook advertising is an essential detail to any advertising plan: