Category: Traditional

Digital Social Traditional

Top Five Reasons It May Be Time to Hire a Marketing Firm

While watching your business grow is great, it can be overwhelming. However, a stagnate or declining business is even more stressful, and at some point something must give. Marketing is key for continued growth; therefore, it should be a top priority for our business. However, when production, management, and quality control become overwhelming, often times marketing is the first area to suffer. While, hiring a marketing firm may seem expensive, it’s worth the investment to have it done right. The experts at Ad Age have repeatedly said hiring an external firm can reduce the likelihood of mistakes, and a botched reputation, which can spell death for your business.  Here are five reasons that it may be time to hire an advertising agency:

Posted by Callie Garrett
marketing directors
Digital Social Traditional

Why Marketing Directors Still Need an Agency

What areas in your business are hiding behind the word “marketing?” In-house Marketing Directors, may find that their company needs an entire to team to help them execute the marketing and advertising goals. Yet lack the budget to hire extra employees to manage the website, SEO, graphic design, a social media strategy, social media management and live event coverage, search engine marketing, digital display marketing with remarketing, traditional advertising, and content creation. One person could not possibly do all of these jobs at once successfully.

Posted by Callie Garrett
Digital Traditional

How to Market Your Green Initiative

Today, it is becoming increasingly more popular for businesses to start a green initiative. Consumers are becoming more aware and conscious of their effect on the planet and want to do something to make a difference. A preference for doing business with eco-conscious companies is rising, making it important for companies that go green to advertise that. Marketing a green initiative is critical for business because making their eco-friendly efforts known will inevitably attract like-minded people. When it comes to marketing a business as “green” or “eco-friendly”, however, there are a few key things to keep in mind.

Posted by Callie Garrett
Traditional

Why Your Traditional Ads Aren’t Working

Every day, consumers are getting smarter about what they want to see alongside their content. Ad blockers have provided an opportunity to bypass advertisements and jump right to the content that readers came to see, and quite controversially (see what the pros have to say about ad blocking in our article here). 

Posted by Callie Garrett
Traditional

What makes an Eye-Catching Logo Design?

What separates the great logos from the not so great? That’s an age old question that graphic designers have been tackling, but at the end of the day, professionals agree that an eye-catching logo boils down to simplicity. When you have a brilliant idea for your small business, you may have hundreds of ideas in your head. That’s why it’s our graphic designer’s job to boil down and simplify.

Posted by Rebecca Worcester