What areas in your business are hiding behind the word “marketing?” In-house Marketing Directors, may find that their company needs an entire to team to help them execute the marketing and advertising goals. Yet lack the budget to hire extra employees to manage the website, SEO, graphic design, a social media strategy, social media management and live event coverage, search engine marketing, digital display marketing with remarketing, traditional advertising, and content creation. One person could not possibly do all of these jobs at once successfully.
Are you in control of the way your business is perceived by the public? The most important thing about public relations is knowing your audience and understanding their actions and motives. In order to implement a successful public relations campaign, you have to follow the four key steps, also known as the R.O.P.E. process. Research, Objectives, Programming, Evaluation.
Today, it is becoming increasingly more popular for businesses to start a green initiative. Consumers are becoming more aware and conscious of their effect on the planet and want to do something to make a difference. A preference for doing business with eco-conscious companies is rising, making it important for companies that go green to advertise that. Marketing a green initiative is critical for business because making their eco-friendly efforts known will inevitably attract like-minded people. When it comes to marketing a business as “green” or “eco-friendly”, however, there are a few key things to keep in mind.
Content seems to be the ever-growing buzzword in the marketing world, bringing to mind hyperlapse cooking videos and kitschy Buzzfeed articles. Where does B2B content fit into the puzzle? How can content be created to attract and delight professionals rather than late night Facebook scrollers?
As Lou Paskalis of Bank of America pointed out today during the first of many panels at the 2016 Ad Age Digital Conference, there has never been a better time to be in marketing. There are more platforms and channels at our disposal to create engaging advertisements than ever before, and yet, we’re also facing our biggest threat – ad blockers.
Every day, consumers are getting smarter about what they want to see alongside their content. Ad blockers have provided an opportunity to bypass advertisements and jump right to the content that readers came to see, and quite controversially (see what the pros have to say about ad blocking in our article here).
What separates the great logos from the not so great? That’s an age old question that graphic designers have been tackling, but at the end of the day, professionals agree that an eye-catching logo boils down to simplicity. When you have a brilliant idea for your small business, you may have hundreds of ideas in your head. That’s why it’s our graphic designer’s job to boil down and simplify.
Do you ever get the idea to throw a wonderful party, but worry that no one will actually come? The sentiment is just the same for work events as it is for your social life. Local business people need to network and get to know each other in an effort to build up the community, and yet, those very same business people are terrified to send out the invitations. Planning a networking event doesn’t have to be scary.
Last night, a lot of hard work came to fruition at the Crystal Coast Bridal Alliance’s first member networking event, and it was a huge success. The Crystal Coast Bridal Alliance is a local organization dedicated to promoting the best wedding professionals to brides who dream of getting married on the Crystal Coast. After a wildly successful first four months, it was time for the members to get to know each other. Our marketing experts planned a night to remember, and you can steal some of our secrets.
When it comes to graphic design, our intern Chelsea always starts with type. A self-described font-aholic, Chelsea spends a lot of time pairing fonts to use for logos, graphics, and other projects around our office. She’s an expert on the rules of typography, and as she very well should be – Chelsea has three degrees, and is looking to pursue her Masters in design.
“When putting graphics together for blog posts, websites, or my own DIY projects, like invitations or thank you cards, I’m always playing around and combining different fonts to see what works together and what doesn’t. Here are a few of my favorite combinations – each of these fonts are free or donation based for personal use. Enjoy!”