Every day, consumers are getting smarter about what they want to see alongside their content. Ad blockers have provided an opportunity to bypass advertisements and jump right to the content that readers came to see, and quite controversially (see what the pros have to say about ad blocking in our article here).
What separates the great logos from the not so great? That’s an age old question that graphic designers have been tackling, but at the end of the day, professionals agree that an eye-catching logo boils down to simplicity. When you have a brilliant idea for your small business, you may have hundreds of ideas in your head. That’s why it’s our graphic designer’s job to boil down and simplify.
Do you ever get the idea to throw a wonderful party, but worry that no one will actually come? The sentiment is just the same for work events as it is for your social life. Local business people need to network and get to know each other in an effort to build up the community, and yet, those very same business people are terrified to send out the invitations. Planning a networking event doesn’t have to be scary.
Last night, a lot of hard work came to fruition at the Crystal Coast Bridal Alliance’s first member networking event, and it was a huge success. The Crystal Coast Bridal Alliance is a local organization dedicated to promoting the best wedding professionals to brides who dream of getting married on the Crystal Coast. After a wildly successful first four months, it was time for the members to get to know each other. Our marketing experts planned a night to remember, and you can steal some of our secrets.
When it comes to graphic design, our intern Chelsea always starts with type. A self-described font-aholic, Chelsea spends a lot of time pairing fonts to use for logos, graphics, and other projects around our office. She’s an expert on the rules of typography, and as she very well should be – Chelsea has three degrees, and is looking to pursue her Masters in design.
“When putting graphics together for blog posts, websites, or my own DIY projects, like invitations or thank you cards, I’m always playing around and combining different fonts to see what works together and what doesn’t. Here are a few of my favorite combinations – each of these fonts are free or donation based for personal use. Enjoy!”
Meet Susan, our resident graphic designer and art director, and the creative mind that brings our digital marketing ideas to life. A multi-award-winning designer, Susan uses her incredible talent to design advertising and marketing collateral for BG Digital Group and its clients. She is also an accomplished photographer and assists our clients from time to time with professional photography for their advertising needs.
When she’s not lugging around a giant, powerful Canon to capture every shot, an iPhone will do. Whether she’s capturing a shot of James Wesley in action at last year’s Big Rock Blue Marlin TournamentKickoff Concert, or just snapping pics of her kids catching something a little smaller off the dock, Susan is an iPhone photography expert.
Whitespace is often intimidating to companies. A world where we have little time to get our customers’ attention can make us want to shout everything at them all at once. If you’re not careful, this can backfire on your brand and leave your target audience with the opposite taste of what you intended.
Whether you are designing an advertisement, a marketing piece or a website, it is important to be confident in your use of whitespace and to use it strategically. Here are a few reasons why whitespace can be beneficial for your brand.
During the season that has come to focus around getting, it’s important to remember giving is just as significant. We think that your local community would appreciate this mantra as well; even if they need to be reminded of it! In today’s society, community involvement is not only valued, it is now viewed as your company’s public relations. This is an aspect of your company’s marketing plan that you don’t want to overlook.