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Leveraging LinkedIn for your Business

Leveraging LinkedIn

Did you know that LinkedIn can be used as a powerful tool for your business? It can help you create business brand awareness, promote the accomplishments of your business, make important connections that were not possible before, and foster connections to new leads. LinkedIn can help you connect to individuals who are interested in your product or service, but better yet, it’s a powerful business 2 business marketing platform as well. It’s a total game changer when it comes to social media marketing for business.

Using LinkedIn for B2B lead generation can seem like an alien concept if you’re only familiar with using the platform for personal use, but the reality is that LinkedIn is a fantastic tool in B2B marketing. Using LinkedIn to promote your business will seriously kick your marketing plan up a notch by making connections with other professionals, potential partners, or potential customers. At BG Digital Group, we know exactly how to make your LinkedIn profile stand out from the crowd. Here are just a few easy ways we came up with to make your LinkedIn presence stand out like never before:

1. Start with your Own LinkedIn Profile Page
Now, before you say, “I’ve already made my LinkedIn page. I bet it’s just fine” consider these few details. Have you added to every single part of your LinkedIn profile? The only way to build your presence and get noticed on LinkedIn is to continuously add content to your personal page. Whether that means adding new projects, recommendations, publications, skill endorsements, status updates, or certifications, more is always better. Connections are always great to have endorsed by other connections, and having unique status updates regularly promoting new work and content allows for your thoughts and involvements to be shared with a wider group of professionals.

2. Regularly Update your Company Profile to Make B2B Connections
Have you made or updated your company page lately? If the answer is no, then that’s an important step that goes hand-in-hand with updating your own profile. Using LinkedIn as a B2B marketing platform will cost you, but it’s totally worth it. By paying LinkedIn you can use your company’s profile to send content and updates throughout the LinkedIn community through sponsored updates. Like other social platforms, the more your business utilizes these sponsored ads, the more businesses and professionals will notice you. Another great tool that LinkedIn offers that other platforms don’t is blogging. Blogging not only allows you to write a large amount of content to launch to potential leads, but it also gives other businesses a feel for what your company is like, more keyword placement for SEO, and a personal “endorsement” of your company’s authenticity.

3. Use LinkedIn to Make New Employee Connections
Of course, a priority in using LinkedIn for your business is definitely making connections for your company, but what about building your company’s presence and strength? Using paid advertising through LinkedIn, not only can you promote your business’ new content, but also new career opportunities that may come up within your company as time goes on. Doing paid open position ads will help you get noticed by some of the best professionals, make connections with competing businesses to see what their teams look like, and find the best of the best to work on your team.

4. LinkedIn in B2B Marketing
According to LinkedIn, 53% of B2B businesses have generated a lead using LinkedIn’s paid advertising. The LinkedIn community is such a great place to make connections in so many different ways; it’s easy to get the ball rolling on a complete B2B marketing plan! From LinkedIn Groups to LinkedIn brand awareness to LinkedIn influencers, the opportunities are endless for making connections. One of the most important details in using LinkedIn to market your business is branding your LinkedIn address. Instead of using the generated numbers and letters, use your company’s name at the end of your profile’s web address to ensure that people can find you easily.

Overall, the key to successful marketing on LinkedIn is to create and promote appealing, relevant, and informative content for your business that will gain leads and connections all over the globe or just in your target area. Not only that, using strategic paid advertising within LinkedIn will allow your business to be broadcasted to professional groups and individuals all over the world without the annoying useless connections. While this article will kick-start your new LinkedIn experience, as an award-winning North Carolina digital agency, BG Digital Group’s team of marketing gurus know what to do to keep the ball rolling. Make an appointment today to increase your business’ B2B marketing presence, promote brand awareness, enhance profile professionalism, and continue content creation to generate new leads for years to come!

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