The days of the traditional phonebook have come and gone, but people still need some ways to find your business. Today, people rely on searching the internet, specifically Google, for your information, to identify business locations, details, and ratings. From Google, oftentimes Yelp!, Yellowpages (YP.com), Trip Advisor, and Google Listings are the first pages to pop up in the search engine results. These pages feature some of the best content about your business, including links, in-depth reviews, directions, and more.
Here’s a few reasons why listing your business on these directories can seriously benefit your business’ online footprint:
- Increasing SEO
Having your business listed in online search directories is one of the fastest ways to boost your SEO rating other than the time-consuming method of creating content. Reviews featuring keywords, mobile optimization, and listing of true facts and details regarding your business, including its address, phone number, etc., all highly contribute to SEO on Google, and can help your business move to the top in terms of search results. Make sure your information is always up to date!
People have come to trust and heavily rely on sites like Yelp! and TripAdvisor for important information regarding using a business. In fact, according to CNN Money, most people prefer reading reviews on third-party websites more than on the actual business site that’s owned and managed by the business.
- Increased Visibility
This reason makes the most sense when thinking about how search directories can benefit your business. If your page is listed on many more sites than just your own, it’s inevitable that your name will pop up more often after being searched on traditional search engines. In fact, you can have your site listed on over forty sites easily, making your business name and information pop up constantly.
Interested in getting your name out on these sites? Give BG Digital Group a call today. We can help you get your business listed quickly and accurately. This can be time-consuming because you want to make sure that all information is accurate regarding your business on every platform, but let us pick up the slack and get this done for you. In time, your business will be filling the search results and bringing in new customers.