BG Digital Group loves being able to give back to the community any chance we find, and we like to do it in ways we know best: marketing. Recently, we took on the opportunity to help the Carteret Community Theater with their marketing plan, and we had a blast doing it. We used careful demographic research, what we knew about the area, and marketing analysis and knowledge to create a full marketing analysis and advertising plan regarding how the theater will maximize their 2018 budget, but also bring in lots of new faces from all around the state.
One of our main focuses in the Carteret Community Theater project was figuring out who was currently attending shows and who we needed to target to come to shows in the future. Using demographic information, in-house surveys from past shows, and past marketing analytic information, we were able to formulate a good footprint of past attendees, their likings, and how we could expand their reach not only outside the county, but in other cities as well.
In our area, it’s tough to compete with going to the beach. What do we mean by that? Since Carteret County relies heavily on the tourist industry because of our amazing fishing and beaches, it’s hard to convince visitors that there’s more to do on the coast, especially when events and shows are common elsewhere in the state. After careful consideration, we decided that the main focuses of improvement for the theater are the types of shows featured, the times of the shows, and how the shows are advertised to a wider audience. After gaining this information from the sources provided to us, we made an in-depth presentation, guide, and game plan to pitch to the theater’s board. Here, we sat down, presented the facts, and explained how they could make marketing matter and pull more customers and support.
We were proud to see that the Theater took advantage of some low-cost, high energy ideas from the work we presented to be disruptive in the area when promoting Rent. This is an example of how it doesn’t take a lot of money to promote, you just need to be creative. It is also an example of how we feel it is important to be a good citizen in the community and help when it matters.
At BG Digital Group, we can do this for your business too. Doing research and encouraging results is our specialty, in fact, it’s how marketing matters. If you’re looking to revamp your own marketing plan, give us a call. We can use all of our resources and research to create the best possible plan for you, and easily boost traffic to your business. Let’s get together and make marketing matter!