We’ve seen the growth of visual content in the past years. The proof is there – Snapchat and Instagram are the fastest growing social media platforms. Audiences young and old are gravitating toward picture and video, and influencer marketing is helping brands reach their audiences in a more natural way.
For years, our industry has seen a push toward mobility. As users rely more heavily on mobile devices, businesses have been urged to create mobile-friendly, responsive websites. Now, in a sense, businesses are being forced to make this change. Google is updating its search algorithm and if you’re interested in having your website rank, you’ll want to pay attention.
Whether we are ready or not, the holiday season is officially here. The last couple months of the year are filled with family gatherings, great food, traditions, and lots of spending. So much spending, in fact that the National Retail Federation forecasts a 3.6 percent increase in retail sales in November and December of 2016, and online sales are predicted to rise between 7 and 10 percent over last year.
Our agency is currently mourning the loss of a beloved friend – Vine, the six-second social media video app. Alas, its parent company, Twitter, announced that they have decided to discontinue the mobile app, as a last ditch effort to minimize costs and hope to boast a profit in 2017.
What an exciting season it’s been on the Crystal Coast! Our team is still recovering from Beaufort Wine and Food’s inaugural craft beer festival, where we enjoyed delicious local barbecue, small batch brews and attended several craft beer seminars. If you didn’t make it to Beaufort for this year’s festival, don’t worry! Beaufort Wine and Food holds events year round, and all in the name of charity. Here’s a look at what you missed at Beaufort’s Brewin’.
For many years now, social media has incorporated online shopping. Businesses see these social media sites as the perfect place for commerce. Social media provides a connection to customers, high conversion rates, and the possibility for instant purchases. Social commerce has seen a great deal of growth online. Now, more and more sites offer “shop now” features on both mobile and desktop platforms. However, recent surveys show that there’s a decline in social commerce across the board with sites like Instagram, Pinterest, and Snapchat all experiencing less shopping activity among millennials.
With over 170 breweries and brewpubs making their home in North Carolina, BG Digital Group is no stranger to a quality pint. We’re proud residents of the State of Southern Beer and we’re happy to announce that we’ve joined the North Carolina Craft Brewers Guild, an organization on a mission to promote NC craft beer and advance this bustling industry in the Old North State.
Whether you’re starting completely from scratch or wanting to upgrade, your business’ website should work to attract potential customers and generate sales. You can please the eyes of visitors with strong web design, but in order to get more visitors, it is crucial to implement effective search engine optimization (SEO) techniques. This means your website must start adopting new tactics that are strategic and content-oriented to get pushed to the top of search results pages. Below are three key ways to help your website rise to the top in search engine rankings.
What areas in your business are hiding behind the word “marketing?” In-house Marketing Directors, may find that their company needs an entire to team to help them execute the marketing and advertising goals. Yet lack the budget to hire extra employees to manage the website, SEO, graphic design, a social media strategy, social media management and live event coverage, search engine marketing, digital display marketing with remarketing, traditional advertising, and content creation. One person could not possibly do all of these jobs at once successfully.
As a Google Partner Agency, it is imperative that we stay up to date on all of Google’s updates to search engine marketing, AdWords, and even its analytic reporting processes. On average, Google updates 500-600 times a year, and while not each update immediately effects your search engine results, some might. Google recently released three highly anticipated updates to their AdWords platform. These are designed to help advertisers focus on our mobile-first world, and are available to all AdWords advertisers around the world.