Social Media Advertising: How to Execute Without Wasting Your Money

Social Media Advertising

Social ads are a great way to bring your business to the widest audience possible. Being original with advertising is difficult today, especially with millions of ads being presented to your potential customers daily. Social media is changing the way the ad industry is controlled for all types of business. Now, you can target your desired customers directly, change the way ads are viewed by different customers, and have your ads viewed by people you never thought possible. Some social media platforms and firms will make social media advertising seem impossible, and that is simply untrue. The success of your social media advertising is not nearly about the size of your budget as it is how you utilize what you’re willing to spend, whether that be $100 or $10,000. Here’s a few of our tips on how to make sure your budget does not go wasted:

Know Who You Want to Reach
As a business, you know who you want to reach. That’s the simple part. Now, how do you make that into a useful detail for your advertising? Make lists of keywords that fit your target audience along with where you’re targeting. In social ads, making sure you’re reaching your target audience on a wide level is crucial to making sure every dollar is spent wisely. However, being too broad or too focused can spell disaster for any ad campaign. Our team at BG Digital Group knows how to use the right tags, locations, and customer profiles to target the right audience for your business or product while making sure your advertising money is not wasted, but well-spent. Plus, we are training by Facebook and other platforms so we are in the know!

Don’t Be Afraid to Target Those Who Already Know Your Business
Going outside the box with your targeting is a great idea, that is, if you are not too broad with your target audience. Targeting niche and creative audiences is rarely a great idea, especially if you’re advertising budget is slim. By targeting people that know your business, you will be able to reach the true core of your potential customers and generate repeat sales with new product. Retargeting is a great way to do this; especially with people you already have on your contact lists and social media pages. By doing this, you can even continue to grow your likes, leads, and email contacts.

Don’t Get Distracted by Boosting Posts! Continue to Generate Meaningful Content
Sometimes allocating your budget can distract you from making ads that will catch your customers’ eyes. Using text-heavy ads is one of the biggest mistakes to make when making ads on social media. On Facebook, ads with less text are more likely to reach a wider audience. Using ads that are bright, eye-catching, and free of wordy descriptions allow customers to make a quicker association to your business and recognize your ads quicker. Going back to targeting customers that already know your business, a customer is more likely to remember a bright ad than a wordy, hard-to-read ad.

Use Diversity with Your Ads
Using the same ads over and over can definitely make your customers uninterested, but so does using the same ad formats and wording. Changing a few aspects of the ads you’re promoting is easier to spot by customers than you think. That’s why making sure your ads are diverse, interesting, and engaging is one of the most important ways to make sure your social ad dollars are not wasted. Using images, text, video, and shared content from other users is a great way to spice up your profile and ad campaigns. Not only that, making sure new areas of your business or the less popular aspects of your business are given attention is important too. The new customers you’re reaching by using targeted posts may give way to people appreciating new areas and specialties of your business, and focusing too much on one hit product or service can make your business seem stale to potential leads.

BG Digital Group, a top North Carolina digital marketing agency, works with social advertising accounts for a variety of B2B and B2C clients. No matter the size of your budget, we know how to utilize targeting in the best way without wasting a dime. From crafting fantastic, eye-catching ads, to creating a focused, target audience, we’ll be with you every step of the way to generate new leads and impress your current customers. Don’t let another dollar go wasted by contacting us today to find out how you can expand your business’ social media ad campaign.

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