252.726.0169 Morehead City, NC

Tag: B2B

Social Media Marketing

Social Media and B2B: A Beginner’s Guide

A majority of what you see on social media today may seem overwhelmingly geared towards personal consumer sales and B2C business, but there’s a whole different world that has proven success and engagement within social media. That world is B2B social media marketing. The keys to marketing your B2B company on social media are targeting and branding. Now you must be asking, “Where do I begin? Which platform is the best one for my business?” That’s an easy answer, there’s plenty of social media platforms that are fantastic tools for B2B connections. From LinkedIn to Google+, all can be utilized in different ways to build your business’ presence and generate leads. In fact, according to Hootsuite, a social media marketing platform, 92% of B2B marketers use social media for content marketing. If you’re ready to begin your B2B social media campaign, here’s a few beginning tips from the experts at BG Digital Group that can give you the head-start you need before making a comprehensive marketing plan:

Engage on Multiple Platforms, but Realize How to Use Them Differently
For a successful presence on social media, the most imperative thing to do is create and share meaningful content. The more important content that goes online about your business, the more potential customers will see it, recognize your business at a faster rate, and realize what your business is all about.

The largest platforms to take advantage of are LinkedIn, Facebook, Twitter, Google+, Instagram, and YouTube; however, these platforms differ in the way they should be used. As we mentioned before, the two main uses of social media for B2B marketing are targeting and branding. LinkedIn, the most used platform for B2B marketing, is used mainly for targeting and generating leads. While branding is very important on LinkedIn, LinkedIn is a more content driven, connection heavy platform. Check out our previous blog regarding LinkedIn B2B marketing to learn more about how you can improve your company’s LinkedIn profile and content. The other platforms, like Facebook, Twitter, and Instagram, are great for making connections, but more so for branding, image content, and communicating the personality of your business. These platforms also allow you to use a more conversational tone, a sense of humor, and engage directly with your customers to create a more personal feel and trustworthy presence online.

Consider Using More Innovative Content with Personality
Whether you’re involved in B2C or B2B, there’s no arguing that your online presence will be better off and more successful with a wide range of ever-changing content. Sometimes, however, some may associate B2B marketing with boring content or niche industries that are interesting to only a handful of customers. This is a common misconception, but is not the case in B2B social media marketing. When thinking outside the box in B2B marketing, a great way to start more innovative campaigns is coming up with long- and short-term goals with unique content focuses, such as the technological side of your business or the culture of your business, which can make your social media campaigns differ over time. This allows your business to have a presence in many different online segments and attract a plethora of new business customers who you never imagined reaching before!

While it’s true that using social media to promote any business is not an overnight operation, using these tactics can steer you in the right direction while planning your long-term social media campaign. It’s important to realize your brand identity as a business, your target markets online, and how you can create a professional, yet personable, presence online. After realizing these details of your business, you can start creating meaningful content that can be shared with customers overtime and adhere to your long-term goals and social media themes. When you are ready to take your business’ B2B social media marketing to the next level, promote your new content, and further your detailed plan of innovative content creation, BG Digital Group is here to help you every step of the way. We have experience in managing B2B marketing with social media, blogging, website design, graphic design, and so much more. Not only that, we can continuously help create your content and provide unique ideas to make your business stand out online and reach more customers on a daily basis. So, what are you waiting for? Give us a call today so we can get down to business and start planning your innovative and extensive B2B marketing plan!

Posted by admin
Leveraging LinkedIn

Leveraging LinkedIn for your Business

Did you know that LinkedIn can be used as a powerful tool for your business? It can help you create business brand awareness, promote the accomplishments of your business, make important connections that were not possible before, and foster connections to new leads. LinkedIn can help you connect to individuals who are interested in your product or service, but better yet, it’s a powerful business 2 business marketing platform as well. It’s a total game changer when it comes to social media marketing for business.

Using LinkedIn for B2B lead generation can seem like an alien concept if you’re only familiar with using the platform for personal use, but the reality is that LinkedIn is a fantastic tool in B2B marketing. Using LinkedIn to promote your business will seriously kick your marketing plan up a notch by making connections with other professionals, potential partners, or potential customers. At BG Digital Group, we know exactly how to make your LinkedIn profile stand out from the crowd. Here are just a few easy ways we came up with to make your LinkedIn presence stand out like never before:

1. Start with your Own LinkedIn Profile Page
Now, before you say, “I’ve already made my LinkedIn page. I bet it’s just fine” consider these few details. Have you added to every single part of your LinkedIn profile? The only way to build your presence and get noticed on LinkedIn is to continuously add content to your personal page. Whether that means adding new projects, recommendations, publications, skill endorsements, status updates, or certifications, more is always better. Connections are always great to have endorsed by other connections, and having unique status updates regularly promoting new work and content allows for your thoughts and involvements to be shared with a wider group of professionals.

2. Regularly Update your Company Profile to Make B2B Connections
Have you made or updated your company page lately? If the answer is no, then that’s an important step that goes hand-in-hand with updating your own profile. Using LinkedIn as a B2B marketing platform will cost you, but it’s totally worth it. By paying LinkedIn you can use your company’s profile to send content and updates throughout the LinkedIn community through sponsored updates. Like other social platforms, the more your business utilizes these sponsored ads, the more businesses and professionals will notice you. Another great tool that LinkedIn offers that other platforms don’t is blogging. Blogging not only allows you to write a large amount of content to launch to potential leads, but it also gives other businesses a feel for what your company is like, more keyword placement for SEO, and a personal “endorsement” of your company’s authenticity.

3. Use LinkedIn to Make New Employee Connections
Of course, a priority in using LinkedIn for your business is definitely making connections for your company, but what about building your company’s presence and strength? Using paid advertising through LinkedIn, not only can you promote your business’ new content, but also new career opportunities that may come up within your company as time goes on. Doing paid open position ads will help you get noticed by some of the best professionals, make connections with competing businesses to see what their teams look like, and find the best of the best to work on your team.

4. LinkedIn in B2B Marketing
According to LinkedIn, 53% of B2B businesses have generated a lead using LinkedIn’s paid advertising. The LinkedIn community is such a great place to make connections in so many different ways; it’s easy to get the ball rolling on a complete B2B marketing plan! From LinkedIn Groups to LinkedIn brand awareness to LinkedIn influencers, the opportunities are endless for making connections. One of the most important details in using LinkedIn to market your business is branding your LinkedIn address. Instead of using the generated numbers and letters, use your company’s name at the end of your profile’s web address to ensure that people can find you easily.

Overall, the key to successful marketing on LinkedIn is to create and promote appealing, relevant, and informative content for your business that will gain leads and connections all over the globe or just in your target area. Not only that, using strategic paid advertising within LinkedIn will allow your business to be broadcasted to professional groups and individuals all over the world without the annoying useless connections. While this article will kick-start your new LinkedIn experience, as an award-winning North Carolina digital agency, BG Digital Group’s team of marketing gurus know what to do to keep the ball rolling. Make an appointment today to increase your business’ B2B marketing presence, promote brand awareness, enhance profile professionalism, and continue content creation to generate new leads for years to come!

Posted by admin

Hacking: Is Your Website at Risk?

Being hacked is pretty common. From large-scale companies to small businesses, everyone remains a target to online hackers devoting their time to stealing information and money from innocent online users every day. Take a look at our SSL Encryption Blog regarding how many hacking attempts go down every day. Hint: it’s a lot. So, how do you keep your site safe?


Hackers simply go with the flow when it comes to intensifying their skills. Every day software companies release security enhancement updates to not only better their products, but also outsmart the savvy hacker. Keep everything on your site, computer, and mobile devices up-to-date at all times, and you’ll have a much lower chance of a cyber-attack.


SSL Encryptions
We’ve already mentioned this a good bit, but SSL encryptions are a great way to make sure your business is secure and all the information that flows in and out of your business is locked down and secure.


Secure your Passwords
This is one of the oldest tricks in the book when it comes to internet security. Making sure your passwords are random, somewhat lengthy, and including symbols and capitalized letters can throw hackers pretty easily. Be creative and random! An example of a great password would be, x!Gh72T?.


Make Sure Your Site Has Security Plug-ins
Webpage creation and host engines, like WordPress, allow your business to buy or download a plethora of security plug-ins and add-ons to your site to ensure it’s safe and protected. Beware of rip-off security systems though, some of these do very little for your business, but cost a pretty penny.


BG Digital Group has a web development team that can help you meet your needs and protect your webpage. Whether it be adding plug-ins, SSL certificates, or monitoring updates, we have you covered! Call us today to see how we can help protect your webpage.

Posted by Callie Garrett

We’re Thankful for our Clients

It’s that time of year again! The time where we enjoy cooler weather, eat delicious treats, and take a few minutes each day to reflect on our blessings. We have a lot to be thankful for this year, from good health to strong friendships, but most importantly we are thankful for our clients!


We have the best clients in the world. But they’re not just our clients – they’re our family, our partners. This year what we’re really thankful for is each and every one of them!


We represent clients all over North Carolina and beyond expanding over a wide range of industries. On a regular basis, we find ourselves working on several different, exciting tasks. One second we’ll be in the woods, crawling through mud to get the perfect shot, and the next we’ll be in a conference meeting strategizing the next realistic step for a brand. Our clients definitely keep us on our toes.


Because of our partnerships with our clients, we are also able to do work throughout our community with our #MarketingThatMatters program. Our 2017 sponsorships included: The Buddy Pelletier Surfing Competition, The Harbor Hustle 5K,  Young Life of the Crystal Coast, The North Carolina State Manufacturing Conference, the Carteret Community Theater, the Beaufort and Morehead City Police Departments, The Boys and Girls Club, and the North Carolina Pickle Festival!


At BG Digital, we work within your budget to create a lasting impact on your business’ growth. We look at every aspect of your business, big or small, and work to create an advertising plan that works to reach your goals without breaking the bank. We have digital advertising gurus experienced in Google AdWords, digital ad design, and social media management, and they’ll be ready to help you set a budget, stick to it, and get results. Call us today to talk about your options and let us help you get started on a digital advertising campaign that is perfect for your business.

Posted by Callie Garrett
artificial intelligence
Agency News

Benefits of Using an Agency v. an Artificial Intelligence (AI)

Whether you have a small business or a large-scale company, you may have heard of artificial intelligence (AI) apps and programs designed to minimize your workload for marketing your business. A lot of these programs are geared toward trying to prove why they’re a better fit than hiring an agency. While this is true in some aspects, the true formula for achieving better results in business is utilizing both AI and an agency. In fact, most digital marketing firms use these programs to help their clients achieve results and interpret the information to provide custom advice on advertising direction.


According to LinkedIn, one of the greatest strong points of artificial intelligence is using it for monitoring ad performance and giving information on how to create great content that’s both SEO friendly and full of substance. While you could use this software on its own, that won’t give you information or direction on how to integrate the results in your marketing plan.  A seasoned marketer can give you this on a personalized level. Artificial intelligence monitors content and directs you on how you can maximize everything you put out to the world in terms of social media and content creation. As a firm, we take advantage of this daily to ensure that your ads are performing the way they need to.


There’s other types of AI platforms that advertise their ability to completely take over your marketing plan, and those are platforms that likely have millions of customers to attend to every day. Using these platforms can not only diminish your customer service levels, but also conform your business to formula marketing, which is not only common in businesses but also very similar amongst most businesses as well.


Losing that personal touch in marketing can result in decreased performance while lessening communication between the client (you) and the provider. While it’s great to utilize AI in marketing, it’s better to combine it with the amazing customer service provided at a firm and real-time communication between a team and you. There have been many debates over AI in the tech community in recent times, and it seems like the line is drawn between troubleshooting and figuring out the limits of using computer programs vs. human help.


Hiring an advertising agency will allow you to meet with seasoned, educated professionals in the field. It will allow you to be able to voice your concerns and opinions to someone who controls your marketing and understands your needs at any time of the day. Marketing is about personalization and setting your business apart from the rest in a world of constant conformity. At BG Digital Group, we are driven to show you that our marketing matters, and your business isn’t just a number to us. We want to be with you every step of the way, know every detail at hand, and take your business to the top. We want to keep marketing personal.

Posted by Callie Garrett
advertising budget

Tips to Plan a Great Advertising Budget

Marketing and advertising are some of the most important and essential aspects of planning and maintaining a business. To execute a good marketing plan that will be sure to promote growth, you need to perfect your budget and maximize every cent spent. Here’s a few tips about planning a great advertising budget:


Define Marketing Within Your Main Budget
According to Entrepreneur, a new company, defined as one to five years old, should devote about 12% to 20% of gross revenue to marketing. An old company, defined as five years or older, needs to devote between 6% and 12% annually. The marketplace has evolved to be extremely competitive. It’s rare to find a truly niche product, and with product development rates and online advertising usage higher than ever, it’s important to give your company an edge in advertising by having a strong defined budget.


Define What Areas Need the Most Attention
Once you have an overall marketing and advertising budget for your company, your next step should be to determine how to allocate your budget into areas of advertising that suit your needs. How do you want to market your business to your customers? What target customers do you want to reach? What media do you want to use? Are you interested in traditional media like billboards, newspaper and TV or are you interested in using digital solutions found with Google AdWords or social media advertising? These are all questions you need to ask yourself and discuss with your advertising agency.


Track How Your Ad Dollars Have Been Utilized
It’s easiest to maximize a budget when you can see how your past budgets have performed. By looking at the results and return on investment, you’ll be able to determine what areas are lacking in performance and which areas could use a budget cut or increase in spend. This way, you know what works and no penny goes to waste.


BG Digital Group can help you manage and plan your marketing budget, no matter the age of your company or the size of your budget. Regardless of budget size, we will help you maximize every bit of your monies. Give us a call today to see what we can do for you and how we can help you reach your business goals.

Posted by Callie Garrett

Blogs and Emails: How Do You Know Your Target Audience is Reading?

Creating a successful blog or email campaign is about one thing:  content. Here are a few tips to help make your emails and blogs reader-friendly and visually appealing, while helping your business’ SEO and rating on Google.

Using Plug-In’s and Automated Email Software
There are a lot of great marketing monitoring tools to help you and your advertising agency monitor how your content is performing, what people are reading, and how you can improve your SEO rating. For blogging, Yoast is a great tool to utilize keywords within blogs, perfect blog titles, manage URLs, and perfect meta descriptions for every bit of content on your website. Another great program for monitoring email performance, sending mass emails, and creating new content for emails is MailChimp. With MailChimp, you can utilize social media, content creation, and data analysis all within one single program.

It’s All About the Content
Now that you can track how your content is performing on multiple platforms using plugins and ad software, you need to create sharable content. What does this mean? It means keywords, originality, and links galore. Ensuring relevant keywords pop up in all your webpage content, whether it be blogs, emails, or copy on your website, is absolutely essential to a great SEO rating on Google. The key is making sure your content has keywords and links but, more importantly, that those keywords are original to your company and flow naturally for the reader . Repeated, unoriginal content with weak headlines will guarantee a low-open and click-through rating for your blogs and emails.


BG Digital Group creates visually appealing and engaging content that continually helps our clients have a competitive advantage. Blogs and email marketing work best in tandem with blogs providing readers timely and relevant content that emails further promote through clickable links leading back to the client’s website.


Our team knows exactly what it takes to receive a great SEO rating, and we have all the tools and programs to do it. Our experts can connect your site with Yoast and manage your MailChimp account, while explaining how you can track and create your own content using these platforms. Call us today to talk about your options for both blogging and email automation; we have all the right ideas to make your marketing matter.

Posted by Callie Garrett
b2b marketing
B2B Social

Social Media in the B2B World

Are you interested in learning how social media can enhance your online presence and give your business a much-needed boost in the B2B market? Whether you were an attendee or are just looking for some helpful tips, here are the highlights from our presentation at mfgCon.

One goal of B2B is branding and knowing your audience. Your target audience in B2B is typically business owners and other companies as opposed to the consumer, so by gearing your social media approach towards their likes and interests you’ll be able to start building your company’s brand. If you’re struggling to build that audience, see what your competitors are doing/using and then put your own business’s twist on it and take it up a notch.

When using social media, you want to define a brand personality. This will help engage your audience and attract new clients. Social selling is a great tool you should incorporate into your B2B marketing plan when trying to attract an audience. Social selling is using social media to introduce prospects into your funnel. The goal is to find clients that could benefit from your product and then build a relationship by providing helpful content and value.

Though LinkedIn is proven to be the most effective social media site for businesses with a 63% effectiveness rating, Twitter is a close second with 55%, and YouTube is at 48%. Taking advantage of these other social media sites and using them to complement your overall marketing strategy can take your social media presence to the next level.

Content for your Social Media platforms:
Content can be as simple as a photo and short text on Twitter, Instagram, or Facebook. These images and/or graphics are perfect for starting a social media presence because you can post multiple times throughout the day without taking up much of your time. Try branching into creating original content for your business, through SEO-rich blogs on your company website or videos that convey your brand personality while providing viewers with valuable product information through tutorials, demos, product insights, etc… This kind of content goes much more in-depth, giving followers an inside look at your company, industry and products. Though they require more time and effort, they can really help you personalize your content and show your expertise in your field.

Well-planned content will help engage your audience and increase your brand awareness throughout the industry. If you have any questions or would like to talk further, connect with us online on Facebook and LinkedIn. Better yet, shoot us an email at sayhello@bgdigitalgroup.com.

Posted by Callie Garrett
social media during conference

The Ultimate Guide to Rocking Social Media During a Conference

Webinars, master classes, and conferences serve as a great networking opportunity for people within a specific industry. However, it’s not enough to just attend. In the B2B world, it’s important that attendees go the extra mile to get the most out of their experience. This month, BG Digital Group will be attending the 2017 mfgCon North Carolina Manufacturing Conference. To help you prepare, we’ve compiled a list of must-read tips for conquering social media at the mfgCon, as well as any future business-to-business conferences you may attend!


Before the Conference

This stage of the conference journey is all about prep and research. Dedicate your time to learn how the conference uses social media and how you can be included in their online conversations.

Follow the conference on the respective social media platforms beforehand so you are familiar with their content, are up-to-date on the conference details, and have the potential to establish a rapport with the conference leaders.
Familiarize yourself with the official hashtag(s) that coincide with the event so when the time comes, you will have a habit of including it/them.
Begin researching the keynote speakers and the topics and presentations you’re most interested in hearing.
Write the questions you have regarding the topic so you can ask, or tweet, them when the time comes.
Follow featured guests and speakers online so they know of your interest in their expertise!


During the Conference

The “during” stage of conferences is about interacting. Our advice? Engage with the conference online by:

Retweeting or sharing important information regarding event details.
Commenting/replying with your input on topics when appropriate.
Posting your key takeaways from presentations.
Following other participants and presenters.

The best social platform for live updates is Twitter; however, we do not recommend creating a brand page solely for one event that will never be used again once the conference is over. Instead, adapt your regular posting on Facebook, LinkedIn, or other sites to complement and highlight your time.

Be picky about the information you share. If you’re posting on Facebook, you don’t want to overwhelm your audience with 15 posts throughout the day. Instead, keep a running note on your phone (or notebook) and consider writing a short blog that evening that encompasses your key takeaways from the day’s event. Then share a post on social media linking to the published blog.


After the Conference

What happens on social media after a conference is arguably more important than what happens during the conference. After the conference, be sure to follow up by posting your highlights for the event both on a personal level (i.e. employee bonding over late night dinners) and on a professional level (i.e. learning about the latest/greatest technology from Business X). Be sure to make a post thanking the event coordinators, presenters, and sponsors for a hosting an informative and successful event.

Keep an eye out for our event coverage during the mfgCon, and if you’re there, stop by and say hello! For more information about how BG Digital Group can assist your company with B2B business opportunities online through digital marketing, social media, and more, contact us at sayhello@bgdigitalgroup.com or 252-726-0169.

Posted by Callie Garrett
web hosting

What You Should Expect When Having an Agency Host Your Webpage

One of the most unanticipated, but most important, expenses that businesses will need to plan for is a web hosting cost. While it may seem like an expensive cost when starting up a webpage or switching over a current page, it’s crucial to your business page’s performance, security, backups, and much more.  Your webpage is undoubtedly one of the most important pieces of your digital footprint and presence. It’s where people go to find information, how people search for your company, and overall a go-to place for promoting your business. So, what is hosting all about, and why is it a good idea to host with an agency? Here are a few reasons:


This is perhaps the most alluring benefit to hosting your webpage with an agency. A recent study conducted by Sophos Security found that 30,000 websites are hacked daily. In fact, Google found that in the past year daily hackings have risen by 32% from that number. Moral to the story? Hackers are getting better at their unfortunate jobs. Hosting on large-scale programs or using free hosting services puts your webpage at risk for hacking due to a lack of strong firewalls and built-in sophisticated server security programs. Premium agency hosting platforms have all of the latest security advancements to keep your webpage safe and sound.



Using a large-scale free or reasonable hosting service can slow down your page significantly due to the volume of sites they currently host, making your website SEO rating on Google plummet. According to ForbesTech, people, on average, will abandon websites that take more than two seconds to load. Using an agency host can ultimately reduce load times by over 50%, making premium hosting a no-brainer.


Customer Service

Hosting with an agency allows you to have direct communication with the person in control of your website. This alone is a premium benefit because if anything goes awry, or if you have questions, this issue will be addressed immediately. Hosting with free or large hosting companies is like dealing with any corporate company: lots of waiting and little resolution.


Boosting your webpage rating is largely important when trying to increase the profitability of your marketing budget. We can increase load speeds, keep your information safe and secure, and much more. Add this important step to your marketing plan and call BG Digital Group to discuss your web hosting options today.

Posted by Callie Garrett