Tag: Community Relations

price and budget
Digital

Why Price Shouldn’t Be Your Deciding Factor

You know you need to hire a marketing agency. However, is there room in the budget? This is a very common concern for most small businesses with tight budgets, but price doesn’t necessarily determine the best performance.

 

A good advertising agency will work with your budget, no matter how small, to deliver big results and growth for your business. In digital advertising, it’s important to consider that you may not need a large budget to generate strong results.  With a strong digital advertising strategy you’ll be able to test what works, observe performance, and change your budget to maintain an optimal level of success and payback.

Now that you know price is a flexible concept when hiring a marketing agency or advertising agency, a big question remains: how should you execute a plan? Before meeting with an agency, it’s important to hash out your company’s marketing needs and budget limitations. Here’s some of the essential questions to have answered before you walk into your first consultation:

What are your budget constraints? It’s very important to be realistic here because this is the benchmark for how much an agency will be able to do for your business.
What are your long term and short-term goals for marketing your business?
What specific items need to be addressed in your marketing plan? Do you need help with your social media marketing? Digital marketing and advertising? Public relations assistance? If you don’t have a focused marketing plan, take time to draft one to highlight your priorities.
Ask about results. How will you know a agency’s services are bringing you new business?
How will you and your firm communicate results and troubleshooting? Is there a reliable point of contact who will always be there to help?

 

 

At BG Digital, we work within your budget to create a lasting impact on your business’ growth. We look at every aspect of your business, big or small, and work to create a digital advertising plan that’s relevant and suited for your budget. We have digital advertising gurus experienced in Google AdWords, digital ad design, and social media management, and they’ll be ready to help you set a budget, stick to it, and get results. Call us today to talk about your options and let us help you get started on a digital advertising campaign that is perfect for your business.

Posted by Callie Garrett
robocall
Uncategorized

How to Protect Yourself Against Annoying Robocall Scams

Scam calls can be annoying, but what’s even worse than those calls is falling for them. Most of the time, these calls are automated, requesting information from your account or even charging you fake fees that don’t exist. This happens far too often, and though they’re illegal, individuals and companies will still try to take your money and trick you. What’s even more shocking about these calls is that most of the time, scammers will use Google to establish a false sense of credibility and lure you into their plot. That being said, there are ways to avoid, report, and end these robocall scammers’ plan of taking your money and information. Here are a few ways to protect yourself and your business:
Do Your Research
Due to the high volume of robocalls happening across the U.S. and beyond, the Federal Trade Commission has a website offering tips for handling scam calls and a registry to associate your number with the National Do Not Call Registry. There are ways to track the scammers behind these calls, and your help would be greatly appreciated when putting a stop to these organizations. You can submit a formal complaint to the Federal Trade Commission on their website, www.donotcall.gov, if you receive one of these annoying scams. You can submit the number that called you, but it’s even better to record their company, name, contact information, and follow-up documentation and give the information directly to Google because most of the numbers used to call are untraceable.
Realize When Google Will Actually Call You
Google shouldn’t call you often, but an exception would be when there’s a direct need that should be resolved with you or your business. When working with a firm, like BG Digital Group, Google will likely call us before calling you, especially for issues controlled by us in your contract. However, if Google does call for any reason, it’s usually to confirm business details on your business listing or presence on Google Maps. Additionally, no calls, unless requested, from Google will be automated. You will always speak to a live person.

Of course, one of the best measures to avoid these calls is to simply hang up without proceeding with any of the requests demanded of you, like pressing a button to speak to a representative. Just ending the call and moving on may be for the best, but reporting the number and who it is will help you avoid these calls for good and help the FTC catch the perpetrators behind these scams.

No one enjoys being scammed, let alone called by telemarketers constantly, so be sure to protect yourself, your time, and your business from scammers who dare to ruin your day. If you want more details regarding this, give us a call and we will explain needed details and help you get one step closer to eliminating these calls for good.

Posted by Callie Garrett
Digital Social Traditional

Top Five Reasons It May Be Time to Hire a Marketing Firm

While watching your business grow is great, it can be overwhelming. However, a stagnate or declining business is even more stressful, and at some point something must give. Marketing is key for continued growth; therefore, it should be a top priority for our business. However, when production, management, and quality control become overwhelming, often times marketing is the first area to suffer. While, hiring a marketing firm may seem expensive, it’s worth the investment to have it done right. The experts at Ad Age have repeatedly said hiring an external firm can reduce the likelihood of mistakes, and a botched reputation, which can spell death for your business.  Here are five reasons that it may be time to hire an advertising agency:

Posted by Callie Garrett
buddy surfing competition
Agency News

BG Digital Group Supports the Buddy Pelletier Memorial Surfing Competition

Oh, Buddy! It’s time for a surfing competition!
 

Each year the Buddy Pelletier Surfing Foundation holds a longboard memorial classic in remembrance of Buddy Pelletier, a true Southern gentleman who brought style, class, a giving heart, and a competitive spirit to the surfing world. “The Buddy,” a competition open to surfers of all ages and expertise, was held at Oceana Fishing Pier in Atlantic Beach, NC over the weekend.

Posted by Callie Garrett
nc-models
Agency News

Modeling Opportunities in NC | BG Digital Group Seeking New Models

As an advertising agency, we frequently produce commercials and work on photo shoots for a variety of clients, and we need talent to appear in these advertisements. If you’re a talented member of our community and are looking to gain exposure and build your portfolio, this is the perfect opportunity! Whether you’re an up and coming model looking to get more experience in the industry and build your portfolio or you’ve had previous experience and are looking to stay in the game, we’ve got great news for you! BG Digital Group is currently casting both male and female models in their 20s, 30s, and 40s, for upcoming spring and summer photo shoots.

Posted by Callie Garrett
Social

What You Need to Know About the Beaufort’s Brewin’ Craft Beer Festival

What an exciting season it’s been on the Crystal Coast! Our team is still recovering from Beaufort Wine and Food’s inaugural craft beer festival, where we enjoyed delicious local barbecue, small batch brews and attended several craft beer seminars. If you didn’t make it to Beaufort for this year’s festival, don’t worry! Beaufort Wine and Food holds events year round, and all in the name of charity. Here’s a look at what you missed at Beaufort’s Brewin’.

Posted by Callie Garrett
Traditional

How to Plan a Successful Networking Event

Do you ever get the idea to throw a wonderful party, but worry that no one will actually come? The sentiment is just the same for work events as it is for your social life. Local business people need to network and get to know each other in an effort to build up the community, and yet, those very same business people are terrified to send out the invitations. Planning a networking event doesn’t have to be scary.

Last night, a lot of hard work came to fruition at the Crystal Coast Bridal Alliance’s first member networking event, and it was a huge success. The Crystal Coast Bridal Alliance is a local organization dedicated to promoting the best wedding professionals to brides who dream of getting married on the Crystal Coast. After a wildly successful first four months, it was time for the members to get to know each other. Our marketing experts planned a night to remember, and you can steal some of our secrets.

Posted by Rebecca Worcester