Tag: Community Relations

advertising budget
Traditional

Tips to Plan a Great Advertising Budget

Marketing and advertising are some of the most important and essential aspects of planning and maintaining a business. To execute a good marketing plan that will be sure to promote growth, you need to perfect your budget and maximize every cent spent. Here’s a few tips about planning a great advertising budget:

 

Define Marketing Within Your Main Budget
According to Entrepreneur, a new company, defined as one to five years old, should devote about 12% to 20% of gross revenue to marketing. An old company, defined as five years or older, needs to devote between 6% and 12% annually. The marketplace has evolved to be extremely competitive. It’s rare to find a truly niche product, and with product development rates and online advertising usage higher than ever, it’s important to give your company an edge in advertising by having a strong defined budget.

 

Define What Areas Need the Most Attention
Once you have an overall marketing and advertising budget for your company, your next step should be to determine how to allocate your budget into areas of advertising that suit your needs. How do you want to market your business to your customers? What target customers do you want to reach? What media do you want to use? Are you interested in traditional media like billboards, newspaper and TV or are you interested in using digital solutions found with Google AdWords or social media advertising? These are all questions you need to ask yourself and discuss with your advertising agency.

 

Track How Your Ad Dollars Have Been Utilized
It’s easiest to maximize a budget when you can see how your past budgets have performed. By looking at the results and return on investment, you’ll be able to determine what areas are lacking in performance and which areas could use a budget cut or increase in spend. This way, you know what works and no penny goes to waste.

 

BG Digital Group can help you manage and plan your marketing budget, no matter the age of your company or the size of your budget. Regardless of budget size, we will help you maximize every bit of your monies. Give us a call today to see what we can do for you and how we can help you reach your business goals.

Posted by Callie Garrett
social media event coverage
Social

Leveraging Social Media and Marketing to Promote Your Event

A well-managed, well-executed and highly-publicized event seems easy enough to achieve, right? Wrong! Effective event marketing takes weeks, months, sometimes years of preparation, especially for annual events that must keep up with social media’s ever-evolving trends and platforms. Social media is essential to successful events in today’s world. Not only does it give attendees a place to network, share pictures, memories, and engage in real-time with festival planners and goers, it offers a way for those interested to stay updated and have a vision of the event before it happens. Social media has become a critical and cost-effective tool to use when promoting events, and it allows marketers to leverage traditional advertising and digital advertising, driving down budgets, to reach a broader demographic.

 

When trying to figure out how to marry social media with traditional event coverage, it’s important to have all the details laid out about the event beforehand. Hiring an advertising agency with extensive live event social media management experience to execute your vision can be a major help, as an event can end up being a lot more work than planned. Knowing all the details, including the event’s brand image, a detailed schedule of events and guest appearances, logistics information such as parking, and a list of those in leadership roles will help an agency establish an effective marketing plan for your event and hash out a detailed social media schedule, which helps reduce last-minute chaos and allows festival management to focus on their event needs and tasks.

 

Make sure to utilize social media to boost awareness of the event, along with promotions during the event. Of course, traditional media like posters, flyers, and multiple medium ad campaigns are useful for reaching a direct local community; however, social media makes targeting those willing to travel for events easy. In the past, distance marketing was expensive and oftentimes not considered worth it for the price. Now, it’s easy and affordable to market anywhere in the world, and what better way to reach record attendance rates than to pre-promote at a low cost?

 

We know how time consuming it can be to plan an event from top to bottom, let alone market it and provide effective live coverage throughout the event. At BG Digital Group, we have extensive experience in providing award-winning event coverage, whether it be leveraging social media and marketing or purely social media marketing. Want to know more about how marketing an event works when working with us? Check out our recent case study on the Annual Big Rock Blue Marlin Tournament in Morehead City.

Posted by Callie Garrett
price and budget
Digital

Why Price Shouldn’t Be Your Deciding Factor

You know you need to hire a marketing agency. However, is there room in the budget? This is a very common concern for most small businesses with tight budgets, but price doesn’t necessarily determine the best performance.

 

A good advertising agency will work with your budget, no matter how small, to deliver big results and growth for your business. In digital advertising, it’s important to consider that you may not need a large budget to generate strong results.  With a strong digital advertising strategy you’ll be able to test what works, observe performance, and change your budget to maintain an optimal level of success and payback.

Now that you know price is a flexible concept when hiring a marketing agency or advertising agency, a big question remains: how should you execute a plan? Before meeting with an agency, it’s important to hash out your company’s marketing needs and budget limitations. Here’s some of the essential questions to have answered before you walk into your first consultation:

What are your budget constraints? It’s very important to be realistic here because this is the benchmark for how much an agency will be able to do for your business.
What are your long term and short-term goals for marketing your business?
What specific items need to be addressed in your marketing plan? Do you need help with your social media marketing? Digital marketing and advertising? Public relations assistance? If you don’t have a focused marketing plan, take time to draft one to highlight your priorities.
Ask about results. How will you know a agency’s services are bringing you new business?
How will you and your firm communicate results and troubleshooting? Is there a reliable point of contact who will always be there to help?

 

 

At BG Digital, we work within your budget to create a lasting impact on your business’ growth. We look at every aspect of your business, big or small, and work to create a digital advertising plan that’s relevant and suited for your budget. We have digital advertising gurus experienced in Google AdWords, digital ad design, and social media management, and they’ll be ready to help you set a budget, stick to it, and get results. Call us today to talk about your options and let us help you get started on a digital advertising campaign that is perfect for your business.

Posted by Callie Garrett
robocall
Uncategorized

How to Protect Yourself Against Annoying Robocall Scams

Scam calls can be annoying, but what’s even worse than those calls is falling for them. Most of the time, these calls are automated, requesting information from your account or even charging you fake fees that don’t exist. This happens far too often, and though they’re illegal, individuals and companies will still try to take your money and trick you. What’s even more shocking about these calls is that most of the time, scammers will use Google to establish a false sense of credibility and lure you into their plot. That being said, there are ways to avoid, report, and end these robocall scammers’ plan of taking your money and information. Here are a few ways to protect yourself and your business:
Do Your Research
Due to the high volume of robocalls happening across the U.S. and beyond, the Federal Trade Commission has a website offering tips for handling scam calls and a registry to associate your number with the National Do Not Call Registry. There are ways to track the scammers behind these calls, and your help would be greatly appreciated when putting a stop to these organizations. You can submit a formal complaint to the Federal Trade Commission on their website, www.donotcall.gov, if you receive one of these annoying scams. You can submit the number that called you, but it’s even better to record their company, name, contact information, and follow-up documentation and give the information directly to Google because most of the numbers used to call are untraceable.
Realize When Google Will Actually Call You
Google shouldn’t call you often, but an exception would be when there’s a direct need that should be resolved with you or your business. When working with a firm, like BG Digital Group, Google will likely call us before calling you, especially for issues controlled by us in your contract. However, if Google does call for any reason, it’s usually to confirm business details on your business listing or presence on Google Maps. Additionally, no calls, unless requested, from Google will be automated. You will always speak to a live person.

Of course, one of the best measures to avoid these calls is to simply hang up without proceeding with any of the requests demanded of you, like pressing a button to speak to a representative. Just ending the call and moving on may be for the best, but reporting the number and who it is will help you avoid these calls for good and help the FTC catch the perpetrators behind these scams.

No one enjoys being scammed, let alone called by telemarketers constantly, so be sure to protect yourself, your time, and your business from scammers who dare to ruin your day. If you want more details regarding this, give us a call and we will explain needed details and help you get one step closer to eliminating these calls for good.

Posted by Callie Garrett
Digital Social Traditional

Top Five Reasons It May Be Time to Hire a Marketing Firm

While watching your business grow is great, it can be overwhelming. However, a stagnate or declining business is even more stressful, and at some point something must give. Marketing is key for continued growth; therefore, it should be a top priority for our business. However, when production, management, and quality control become overwhelming, often times marketing is the first area to suffer. While, hiring a marketing firm may seem expensive, it’s worth the investment to have it done right. The experts at Ad Age have repeatedly said hiring an external firm can reduce the likelihood of mistakes, and a botched reputation, which can spell death for your business.  Here are five reasons that it may be time to hire an advertising agency:

Posted by Callie Garrett
buddy surfing competition
Agency News

BG Digital Group Supports the Buddy Pelletier Memorial Surfing Competition

Oh, Buddy! It’s time for a surfing competition!
 

Each year the Buddy Pelletier Surfing Foundation holds a longboard memorial classic in remembrance of Buddy Pelletier, a true Southern gentleman who brought style, class, a giving heart, and a competitive spirit to the surfing world. “The Buddy,” a competition open to surfers of all ages and expertise, was held at Oceana Fishing Pier in Atlantic Beach, NC over the weekend.

Posted by Callie Garrett
nc-models
Agency News

Modeling Opportunities in NC | BG Digital Group Seeking New Models

As an advertising agency, we frequently produce commercials and work on photo shoots for a variety of clients, and we need talent to appear in these advertisements. If you’re a talented member of our community and are looking to gain exposure and build your portfolio, this is the perfect opportunity! Whether you’re an up and coming model looking to get more experience in the industry and build your portfolio or you’ve had previous experience and are looking to stay in the game, we’ve got great news for you! BG Digital Group is currently casting both male and female models in their 20s, 30s, and 40s, for upcoming spring and summer photo shoots.

Posted by Callie Garrett
Social

What You Need to Know About the Beaufort’s Brewin’ Craft Beer Festival

What an exciting season it’s been on the Crystal Coast! Our team is still recovering from Beaufort Wine and Food’s inaugural craft beer festival, where we enjoyed delicious local barbecue, small batch brews and attended several craft beer seminars. If you didn’t make it to Beaufort for this year’s festival, don’t worry! Beaufort Wine and Food holds events year round, and all in the name of charity. Here’s a look at what you missed at Beaufort’s Brewin’.

Posted by Callie Garrett