Tag: Content

rebranding
Digital Social

5 Tips To Start Your New Year Off in the Right Marketing Direction

Is your business ready to overhaul its marketing plan? Starting off the New Year by planning a brand-new marketing plan is a great opportunity to rebrand, gain a wider reach, and get more business and more customers. We understand how difficult it can be to start planning your new marketing strategy. There are so many pieces to the marketing puzzle, but we have prepared a quick list of some of the most important items to focus on while planning for 2018.

1. Understand Your Brand
One of the most important areas of concern when beginning a new marketing plan is making sure you understand your brand and that it meets the image you’re trying to portray to your followers and customers. Is your logo modern and neat? Is your current brand in line with your business goals and image? Could you change your brand to meet your image goals? These questions are most important when thinking about whether it’s time to make some changes.

2. Creating Meaningful Content
One of the tips that has developed over time is that the more content your business shares with others, the better off your online rankings will be in the long-run. Making sure you have a long range plan of meaningful and engaging content will make your marketing strategy much easier to execute. Having a good idea of what content your business wants to produce, how you want to make the content, and how you want to share it with your potential and current customers makes being able to produce meaningful content easier, more concisely, and in the image of your business’ brand.

3. Overhaul Your Social Media
Overhauling your social media presence can be one of the easiest ways to make connections with possible customers and establish a voice for your business. Great goals to set when thinking about how and why you want to revamp your business’ social media plan are gaining followers, increasing engagement rates, and promoting webpage traffic. While increasing the numbers of your follower counts is not just important for your business’ brand awareness, it’s important for your conversion rates, generation of leads, and engagement rates. By gaining followers with the sharing of meaningful content, you gain more traffic to your business webpages, which can eventually be turned into true engagement with your posts. The wider your reach, the better chances you have to finding who your most promising leads will be for the rest of the year.

4. Webpage Traffic
Is your website easy to navigate, modern in design, informative, always updated, and parallel to your business’ voice? Having a great webpage can not only bring more visitors, but it makes them stay longer on your site and get to know your business and brand. In addition to making sure your site is both enjoyable and easy to use, continuous blogging and content additions are extremely important when deciding how to improve your website. Adding content regularly to your webpage is extremely helpful to increasing SEO and site rankings. Building SEO takes a good amount of time and a large amount of content, so starting off early is a great way to reach your goals by the end of the year.

5. Email Marketing
One of the greatest ways to reach possible customers efficiently is by using email marketing. Making a cohesive email marketing plan early on in the year will make following your plan easier and making edits to your plan more feasible. Using a variety of email ideas and plans will allow you to see what your subscribers enjoy reading and what attracts new subscribers. Being able to merge a redesign of your webpage, social media, and email marketing strategy allows for an easier plan to drive new subscribers, making for easier lead generation. Email marketing directly interacts with your consumers, making for higher conversion rates and repeated visitors to your pages.

While all of these focuses can lead to a great marketing plan for the new year, the most important detail to consider when trying to intensively redo a marketing plan is making sure that your goals are attainable and not overly aggressive. Gaining online recognition, a higher search engine ranking, and a large list of followers takes time to achieve, and the first step to achieving great marketing goals is realizing what is truly attainable.

BG Digital Group is a Google Partner digital marketing agency located in eastern North Carolina. We understand what it takes to create a modern, effective marketing plan, and we’re ready to take on the New Year with you and make a difference in your business’ success. From North Carolina website design, to logos, to social media management and content creation, we can do it all from top to bottom, exactly how you need. Contact us today to begin making your personal list of goals a reality this New Year.

Posted by admin
thankful
Uncategorized

We’re Thankful for our Clients

It’s that time of year again! The time where we enjoy cooler weather, eat delicious treats, and take a few minutes each day to reflect on our blessings. We have a lot to be thankful for this year, from good health to strong friendships, but most importantly we are thankful for our clients!

 

We have the best clients in the world. But they’re not just our clients – they’re our family, our partners. This year what we’re really thankful for is each and every one of them!

 

We represent clients all over North Carolina and beyond expanding over a wide range of industries. On a regular basis, we find ourselves working on several different, exciting tasks. One second we’ll be in the woods, crawling through mud to get the perfect shot, and the next we’ll be in a conference meeting strategizing the next realistic step for a brand. Our clients definitely keep us on our toes.

 

Because of our partnerships with our clients, we are also able to do work throughout our community with our #MarketingThatMatters program. Our 2017 sponsorships included: The Buddy Pelletier Surfing Competition, The Harbor Hustle 5K,  Young Life of the Crystal Coast, The North Carolina State Manufacturing Conference, the Carteret Community Theater, the Beaufort and Morehead City Police Departments, The Boys and Girls Club, and the North Carolina Pickle Festival!

 

At BG Digital, we work within your budget to create a lasting impact on your business’ growth. We look at every aspect of your business, big or small, and work to create an advertising plan that works to reach your goals without breaking the bank. We have digital advertising gurus experienced in Google AdWords, digital ad design, and social media management, and they’ll be ready to help you set a budget, stick to it, and get results. Call us today to talk about your options and let us help you get started on a digital advertising campaign that is perfect for your business.

Posted by Callie Garrett
social media campaign
Social

Is it Time to Have a Social Media Campaign?

As of 2017 a whopping 81% of the U.S. population uses social media. Social media is defined as social networking sites, online picture collaborations, and messaging and forum sites. While you’re familiar with social media for personal use, social media for businesses is a different ballgame. In fact, some businesses completely operate through social media. Whether you have an online business or are looking to implement a new social marketing plan, an effective social strategy can increase both awareness and sales. Now, when is it time for your business to launch a social media campaign and how do you measure its effectiveness?

 
You’ve established a Consistent Brand
Social media is about strong branding and building relationships with potential and current customers. Whether it’s Instagram, LinkedIn, YouTube, Facebook, Twitter, or Google+, keeping a brand consistent on social media creates a persona for your business that customers can learn and connect with, bringing them closer to making purchases. Your followers become your brand ambassadors, essentially advertising on your behalf.

 
People Love Your Product
Have you gotten a great response for your product(s) or business? Maybe you need to communicate in real time about deals, your hours, events, new products, or just keep a personal connection? It may be time to develop a social media plan. This social media plan will help with keeping your customer relationship strong. Make sure you know your target audience and select the right social media platform to keep connected.

 
How do I Measure my Social Media Performance?
Measuring whether a new social media campaign is working is easy. Are you reaching your target market with your posts? Have social media ‘influencers’ noticed your brand? Does a high number of followers suggest a successful campaign? Sometimes. Most social media platforms have tools to track your campaigns by monitoring who is looking at your posts, if your posts have referred people to your website, or if a post fell flat. This way you’re able to see what works and what tweaks need to be made to better your campaign.

 

We have a stellar social media team here at BG Digital Group, and whether you’re in need of starting a campaign or cleaning up a current one, we’re here to help. Give us a call today, and we can take a look into what will help make your social media marketing matter.

Posted by Callie Garrett
artificial intelligence
Agency News

Benefits of Using an Agency v. an Artificial Intelligence (AI)

Whether you have a small business or a large-scale company, you may have heard of artificial intelligence (AI) apps and programs designed to minimize your workload for marketing your business. A lot of these programs are geared toward trying to prove why they’re a better fit than hiring an agency. While this is true in some aspects, the true formula for achieving better results in business is utilizing both AI and an agency. In fact, most digital marketing firms use these programs to help their clients achieve results and interpret the information to provide custom advice on advertising direction.

 

According to LinkedIn, one of the greatest strong points of artificial intelligence is using it for monitoring ad performance and giving information on how to create great content that’s both SEO friendly and full of substance. While you could use this software on its own, that won’t give you information or direction on how to integrate the results in your marketing plan.  A seasoned marketer can give you this on a personalized level. Artificial intelligence monitors content and directs you on how you can maximize everything you put out to the world in terms of social media and content creation. As a firm, we take advantage of this daily to ensure that your ads are performing the way they need to.

 

There’s other types of AI platforms that advertise their ability to completely take over your marketing plan, and those are platforms that likely have millions of customers to attend to every day. Using these platforms can not only diminish your customer service levels, but also conform your business to formula marketing, which is not only common in businesses but also very similar amongst most businesses as well.

 

Losing that personal touch in marketing can result in decreased performance while lessening communication between the client (you) and the provider. While it’s great to utilize AI in marketing, it’s better to combine it with the amazing customer service provided at a firm and real-time communication between a team and you. There have been many debates over AI in the tech community in recent times, and it seems like the line is drawn between troubleshooting and figuring out the limits of using computer programs vs. human help.

 

Hiring an advertising agency will allow you to meet with seasoned, educated professionals in the field. It will allow you to be able to voice your concerns and opinions to someone who controls your marketing and understands your needs at any time of the day. Marketing is about personalization and setting your business apart from the rest in a world of constant conformity. At BG Digital Group, we are driven to show you that our marketing matters, and your business isn’t just a number to us. We want to be with you every step of the way, know every detail at hand, and take your business to the top. We want to keep marketing personal.

Posted by Callie Garrett
advertising budget
Traditional

Tips to Plan a Great Advertising Budget

Marketing and advertising are some of the most important and essential aspects of planning and maintaining a business. To execute a good marketing plan that will be sure to promote growth, you need to perfect your budget and maximize every cent spent. Here’s a few tips about planning a great advertising budget:

 

Define Marketing Within Your Main Budget
According to Entrepreneur, a new company, defined as one to five years old, should devote about 12% to 20% of gross revenue to marketing. An old company, defined as five years or older, needs to devote between 6% and 12% annually. The marketplace has evolved to be extremely competitive. It’s rare to find a truly niche product, and with product development rates and online advertising usage higher than ever, it’s important to give your company an edge in advertising by having a strong defined budget.

 

Define What Areas Need the Most Attention
Once you have an overall marketing and advertising budget for your company, your next step should be to determine how to allocate your budget into areas of advertising that suit your needs. How do you want to market your business to your customers? What target customers do you want to reach? What media do you want to use? Are you interested in traditional media like billboards, newspaper and TV or are you interested in using digital solutions found with Google AdWords or social media advertising? These are all questions you need to ask yourself and discuss with your advertising agency.

 

Track How Your Ad Dollars Have Been Utilized
It’s easiest to maximize a budget when you can see how your past budgets have performed. By looking at the results and return on investment, you’ll be able to determine what areas are lacking in performance and which areas could use a budget cut or increase in spend. This way, you know what works and no penny goes to waste.

 

BG Digital Group can help you manage and plan your marketing budget, no matter the age of your company or the size of your budget. Regardless of budget size, we will help you maximize every bit of your monies. Give us a call today to see what we can do for you and how we can help you reach your business goals.

Posted by Callie Garrett
blogs
Digital

Blogs and Emails: How Do You Know Your Target Audience is Reading?

Creating a successful blog or email campaign is about one thing:  content. Here are a few tips to help make your emails and blogs reader-friendly and visually appealing, while helping your business’ SEO and rating on Google.

 
Using Plug-In’s and Automated Email Software
There are a lot of great marketing monitoring tools to help you and your advertising agency monitor how your content is performing, what people are reading, and how you can improve your SEO rating. For blogging, Yoast is a great tool to utilize keywords within blogs, perfect blog titles, manage URLs, and perfect meta descriptions for every bit of content on your website. Another great program for monitoring email performance, sending mass emails, and creating new content for emails is MailChimp. With MailChimp, you can utilize social media, content creation, and data analysis all within one single program.

 
It’s All About the Content
Now that you can track how your content is performing on multiple platforms using plugins and ad software, you need to create sharable content. What does this mean? It means keywords, originality, and links galore. Ensuring relevant keywords pop up in all your webpage content, whether it be blogs, emails, or copy on your website, is absolutely essential to a great SEO rating on Google. The key is making sure your content has keywords and links but, more importantly, that those keywords are original to your company and flow naturally for the reader . Repeated, unoriginal content with weak headlines will guarantee a low-open and click-through rating for your blogs and emails.

 

BG Digital Group creates visually appealing and engaging content that continually helps our clients have a competitive advantage. Blogs and email marketing work best in tandem with blogs providing readers timely and relevant content that emails further promote through clickable links leading back to the client’s website.

 

Our team knows exactly what it takes to receive a great SEO rating, and we have all the tools and programs to do it. Our experts can connect your site with Yoast and manage your MailChimp account, while explaining how you can track and create your own content using these platforms. Call us today to talk about your options for both blogging and email automation; we have all the right ideas to make your marketing matter.

Posted by Callie Garrett
social media event coverage
Social

Leveraging Social Media and Marketing to Promote Your Event

A well-managed, well-executed and highly-publicized event seems easy enough to achieve, right? Wrong! Effective event marketing takes weeks, months, sometimes years of preparation, especially for annual events that must keep up with social media’s ever-evolving trends and platforms. Social media is essential to successful events in today’s world. Not only does it give attendees a place to network, share pictures, memories, and engage in real-time with festival planners and goers, it offers a way for those interested to stay updated and have a vision of the event before it happens. Social media has become a critical and cost-effective tool to use when promoting events, and it allows marketers to leverage traditional advertising and digital advertising, driving down budgets, to reach a broader demographic.

 

When trying to figure out how to marry social media with traditional event coverage, it’s important to have all the details laid out about the event beforehand. Hiring an advertising agency with extensive live event social media management experience to execute your vision can be a major help, as an event can end up being a lot more work than planned. Knowing all the details, including the event’s brand image, a detailed schedule of events and guest appearances, logistics information such as parking, and a list of those in leadership roles will help an agency establish an effective marketing plan for your event and hash out a detailed social media schedule, which helps reduce last-minute chaos and allows festival management to focus on their event needs and tasks.

 

Make sure to utilize social media to boost awareness of the event, along with promotions during the event. Of course, traditional media like posters, flyers, and multiple medium ad campaigns are useful for reaching a direct local community; however, social media makes targeting those willing to travel for events easy. In the past, distance marketing was expensive and oftentimes not considered worth it for the price. Now, it’s easy and affordable to market anywhere in the world, and what better way to reach record attendance rates than to pre-promote at a low cost?

 

We know how time consuming it can be to plan an event from top to bottom, let alone market it and provide effective live coverage throughout the event. At BG Digital Group, we have extensive experience in providing award-winning event coverage, whether it be leveraging social media and marketing or purely social media marketing. Want to know more about how marketing an event works when working with us? Check out our recent case study on the Annual Big Rock Blue Marlin Tournament in Morehead City.

Posted by Callie Garrett
social media during conference
B2B

The Ultimate Guide to Rocking Social Media During a Conference

Webinars, master classes, and conferences serve as a great networking opportunity for people within a specific industry. However, it’s not enough to just attend. In the B2B world, it’s important that attendees go the extra mile to get the most out of their experience. This month, BG Digital Group will be attending the 2017 mfgCon North Carolina Manufacturing Conference. To help you prepare, we’ve compiled a list of must-read tips for conquering social media at the mfgCon, as well as any future business-to-business conferences you may attend!

 

Before the Conference

This stage of the conference journey is all about prep and research. Dedicate your time to learn how the conference uses social media and how you can be included in their online conversations.

Follow the conference on the respective social media platforms beforehand so you are familiar with their content, are up-to-date on the conference details, and have the potential to establish a rapport with the conference leaders.
Familiarize yourself with the official hashtag(s) that coincide with the event so when the time comes, you will have a habit of including it/them.
Begin researching the keynote speakers and the topics and presentations you’re most interested in hearing.
Write the questions you have regarding the topic so you can ask, or tweet, them when the time comes.
Follow featured guests and speakers online so they know of your interest in their expertise!

 

During the Conference

The “during” stage of conferences is about interacting. Our advice? Engage with the conference online by:

Retweeting or sharing important information regarding event details.
Commenting/replying with your input on topics when appropriate.
Posting your key takeaways from presentations.
Following other participants and presenters.

The best social platform for live updates is Twitter; however, we do not recommend creating a brand page solely for one event that will never be used again once the conference is over. Instead, adapt your regular posting on Facebook, LinkedIn, or other sites to complement and highlight your time.

Be picky about the information you share. If you’re posting on Facebook, you don’t want to overwhelm your audience with 15 posts throughout the day. Instead, keep a running note on your phone (or notebook) and consider writing a short blog that evening that encompasses your key takeaways from the day’s event. Then share a post on social media linking to the published blog.

 

After the Conference

What happens on social media after a conference is arguably more important than what happens during the conference. After the conference, be sure to follow up by posting your highlights for the event both on a personal level (i.e. employee bonding over late night dinners) and on a professional level (i.e. learning about the latest/greatest technology from Business X). Be sure to make a post thanking the event coordinators, presenters, and sponsors for a hosting an informative and successful event.
 

Keep an eye out for our event coverage during the mfgCon, and if you’re there, stop by and say hello! For more information about how BG Digital Group can assist your company with B2B business opportunities online through digital marketing, social media, and more, contact us at sayhello@bgdigitalgroup.com or 252-726-0169.

Posted by Callie Garrett
price and budget
Digital

Why Price Shouldn’t Be Your Deciding Factor

You know you need to hire a marketing agency. However, is there room in the budget? This is a very common concern for most small businesses with tight budgets, but price doesn’t necessarily determine the best performance.

 

A good advertising agency will work with your budget, no matter how small, to deliver big results and growth for your business. In digital advertising, it’s important to consider that you may not need a large budget to generate strong results.  With a strong digital advertising strategy you’ll be able to test what works, observe performance, and change your budget to maintain an optimal level of success and payback.

Now that you know price is a flexible concept when hiring a marketing agency or advertising agency, a big question remains: how should you execute a plan? Before meeting with an agency, it’s important to hash out your company’s marketing needs and budget limitations. Here’s some of the essential questions to have answered before you walk into your first consultation:

What are your budget constraints? It’s very important to be realistic here because this is the benchmark for how much an agency will be able to do for your business.
What are your long term and short-term goals for marketing your business?
What specific items need to be addressed in your marketing plan? Do you need help with your social media marketing? Digital marketing and advertising? Public relations assistance? If you don’t have a focused marketing plan, take time to draft one to highlight your priorities.
Ask about results. How will you know a agency’s services are bringing you new business?
How will you and your firm communicate results and troubleshooting? Is there a reliable point of contact who will always be there to help?

 

 

At BG Digital, we work within your budget to create a lasting impact on your business’ growth. We look at every aspect of your business, big or small, and work to create a digital advertising plan that’s relevant and suited for your budget. We have digital advertising gurus experienced in Google AdWords, digital ad design, and social media management, and they’ll be ready to help you set a budget, stick to it, and get results. Call us today to talk about your options and let us help you get started on a digital advertising campaign that is perfect for your business.

Posted by Callie Garrett
Digital

How Do You Know When It’s Time for a Website Refresh?

Your webpage is the most important information source for potential and current customers. On average, according to the Nielson Norman Research Group, users will leave a webpage in 10-20 seconds if the page is not considered interesting or valuable to their online mission. If it’s been 3-5 years (or even less), since you’ve last updated your site, it may be time for a website refresh. After all, your webpage is home to the largest amount of information regarding your business.

Not sure if it’s time to revamp your page? Here are a few reasons you may need to consider a website refresh today:

Your Brand and Information Is Not Up-to-Date
This is the most important part of updating a website. Since you could have hundreds of potential customers viewing your page every day, it’s important to ensure that every single piece of information is current and reflects exactly what you want visitors to see. Having old information or an expired brand identity can cause your customers to lose trust in your business or get confused about what your business is all about.
It’s Outdated
Not only is outdated information detrimental to your online presence, so is having a traditional, dated design. With this, it’s important to make sure your page is appealing, modern, and easy to use, including ensuring your page is mobile friendly. In fact, StatCounter Global Stats, a web analytics service, claims that mobile page views of the world’s websites surpassed desktop page views.

Your Website’s Traffic and SEO is Declining
Finally, let’s talk about growth. Are you able to track the statistics of your website? If not, that’s one of the first things that should be addressed in a website update. You need to be able to see who is coming to your site, where they’re coming from, and how long they stay. A higher SEO rating places your webpage higher on Google’s search listings, increasing your traffic over time. If you can track your SEO and web traffic already, any sight of significant decline may suggest that you need an update.

BG Digital Group has all the expert advice and help you need to kick start a website update ASAP. From making a new website from scratch, to editing information, to re-branding a site, even hosting information, we have you covered. Give our website development and digital marketing experts a call or visit our website to see what we can do improve your business’ website.

Posted by Callie Garrett