Tag: Design

robocall
Uncategorized

How to Protect Yourself Against Annoying Robocall Scams

Scam calls can be annoying, but what’s even worse than those calls is falling for them. Most of the time, these calls are automated, requesting information from your account or even charging you fake fees that don’t exist. This happens far too often, and though they’re illegal, individuals and companies will still try to take your money and trick you. What’s even more shocking about these calls is that most of the time, scammers will use Google to establish a false sense of credibility and lure you into their plot. That being said, there are ways to avoid, report, and end these robocall scammers’ plan of taking your money and information. Here are a few ways to protect yourself and your business:
Do Your Research
Due to the high volume of robocalls happening across the U.S. and beyond, the Federal Trade Commission has a website offering tips for handling scam calls and a registry to associate your number with the National Do Not Call Registry. There are ways to track the scammers behind these calls, and your help would be greatly appreciated when putting a stop to these organizations. You can submit a formal complaint to the Federal Trade Commission on their website, www.donotcall.gov, if you receive one of these annoying scams. You can submit the number that called you, but it’s even better to record their company, name, contact information, and follow-up documentation and give the information directly to Google because most of the numbers used to call are untraceable.
Realize When Google Will Actually Call You
Google shouldn’t call you often, but an exception would be when there’s a direct need that should be resolved with you or your business. When working with a firm, like BG Digital Group, Google will likely call us before calling you, especially for issues controlled by us in your contract. However, if Google does call for any reason, it’s usually to confirm business details on your business listing or presence on Google Maps. Additionally, no calls, unless requested, from Google will be automated. You will always speak to a live person.

Of course, one of the best measures to avoid these calls is to simply hang up without proceeding with any of the requests demanded of you, like pressing a button to speak to a representative. Just ending the call and moving on may be for the best, but reporting the number and who it is will help you avoid these calls for good and help the FTC catch the perpetrators behind these scams.

No one enjoys being scammed, let alone called by telemarketers constantly, so be sure to protect yourself, your time, and your business from scammers who dare to ruin your day. If you want more details regarding this, give us a call and we will explain needed details and help you get one step closer to eliminating these calls for good.

Posted by Callie Garrett
Digital Social Traditional

Top Five Reasons It May Be Time to Hire a Marketing Firm

While watching your business grow is great, it can be overwhelming. However, a stagnate or declining business is even more stressful, and at some point something must give. Marketing is key for continued growth; therefore, it should be a top priority for our business. However, when production, management, and quality control become overwhelming, often times marketing is the first area to suffer. While, hiring a marketing firm may seem expensive, it’s worth the investment to have it done right. The experts at Ad Age have repeatedly said hiring an external firm can reduce the likelihood of mistakes, and a botched reputation, which can spell death for your business.  Here are five reasons that it may be time to hire an advertising agency:

Posted by Callie Garrett
full-service
Uncategorized

The Benefits of Full-Service Marketing

Parker Honda of Morehead City, North Carolina, has many things to celebrate and reason to be proud – 70 years of comfortable car buying service, winning the prestigious President’s award for a total of nine years, and experiencing one of their best years in 2016. From website maintenance and email marketing, to social media and digital marketing, BG Digital Group is honored to have been a part of making this happen with our award-winning services. Parker Honda is one our many full-service clients in which we are privileged to manage their advertising needs. Each client is unique in their advertising musts and car dealership marketing is no exception.

Posted by Callie Garrett
Agency News

Why You Should Intern with a Small Agency

Whether you are currently in college, have just graduated, or are interested in expanding your knowledge in a certain field, internships can be incredibly beneficial, and there are many factors to consider when deciding where to intern. Some jobs can be more fun and rewarding than others, but working at a smaller ad agency can prove to be the best choice. Here’s our reasons why interning at a small agency like BG Digital Group is the best:

Posted by Callie Garrett
Digital

How to Find Success in Your Holiday Email Marketing

Whether you’re debuting amazing Black Friday deals or making a big announcement about 2016, holiday email marketing has the power to make or break your year. That’s why it’s important to approach your next email newsletter with care. Follow our do’s and don’ts of Holiday Email Marketing to wow your readers, hit your sales goals on the head, and establish your business in the new year.

Posted by Rebecca Worcester
Traditional

What makes an Eye-Catching Logo Design?

What separates the great logos from the not so great? That’s an age old question that graphic designers have been tackling, but at the end of the day, professionals agree that an eye-catching logo boils down to simplicity. When you have a brilliant idea for your small business, you may have hundreds of ideas in your head. That’s why it’s our graphic designer’s job to boil down and simplify.

Posted by Rebecca Worcester
Traditional

6 Eye Catching Font Pairings From Chelsea

When it comes to graphic design, our intern Chelsea always starts with type. A self-described font-aholic, Chelsea spends a lot of time pairing fonts to use for logos, graphics, and other projects around our office. She’s an expert on the rules of typography, and as she very well should be – Chelsea has three degrees, and is looking to pursue her Masters in design.

“When putting graphics together for blog posts, websites, or my own DIY projects, like invitations or thank you cards, I’m always playing around and combining different fonts to see what works together and what doesn’t. Here are a few of my favorite combinations – each of these fonts are free or donation based for personal use. Enjoy!”

Posted by Rebecca Worcester