Tag: Design

thankful
Uncategorized

We’re Thankful for our Clients

It’s that time of year again! The time where we enjoy cooler weather, eat delicious treats, and take a few minutes each day to reflect on our blessings. We have a lot to be thankful for this year, from good health to strong friendships, but most importantly we are thankful for our clients!

 

We have the best clients in the world. But they’re not just our clients – they’re our family, our partners. This year what we’re really thankful for is each and every one of them!

 

We represent clients all over North Carolina and beyond expanding over a wide range of industries. On a regular basis, we find ourselves working on several different, exciting tasks. One second we’ll be in the woods, crawling through mud to get the perfect shot, and the next we’ll be in a conference meeting strategizing the next realistic step for a brand. Our clients definitely keep us on our toes.

 

Because of our partnerships with our clients, we are also able to do work throughout our community with our #MarketingThatMatters program. Our 2017 sponsorships included: The Buddy Pelletier Surfing Competition, The Harbor Hustle 5K, The North Carolina State Manufacturing Conference, the Carteret Community Theater, the Beaufort and Morehead City Police Departments, The Boys and Girls Club, and the North Carolina Pickle Festival!

 

At BG Digital, we work within your budget to create a lasting impact on your business’ growth. We look at every aspect of your business, big or small, and work to create an advertising plan that works to reach your goals without breaking the bank. We have digital advertising gurus experienced in Google AdWords, digital ad design, and social media management, and they’ll be ready to help you set a budget, stick to it, and get results. Call us today to talk about your options and let us help you get started on a digital advertising campaign that is perfect for your business.

Posted by Callie Garrett
advertising budget
Traditional

Tips to Plan a Great Advertising Budget

Marketing and advertising are some of the most important and essential aspects of planning and maintaining a business. To execute a good marketing plan that will be sure to promote growth, you need to perfect your budget and maximize every cent spent. Here’s a few tips about planning a great advertising budget:

 

Define Marketing Within Your Main Budget
According to Entrepreneur, a new company, defined as one to five years old, should devote about 12% to 20% of gross revenue to marketing. An old company, defined as five years or older, needs to devote between 6% and 12% annually. The marketplace has evolved to be extremely competitive. It’s rare to find a truly niche product, and with product development rates and online advertising usage higher than ever, it’s important to give your company an edge in advertising by having a strong defined budget.

 

Define What Areas Need the Most Attention
Once you have an overall marketing and advertising budget for your company, your next step should be to determine how to allocate your budget into areas of advertising that suit your needs. How do you want to market your business to your customers? What target customers do you want to reach? What media do you want to use? Are you interested in traditional media like billboards, newspaper and TV or are you interested in using digital solutions found with Google AdWords or social media advertising? These are all questions you need to ask yourself and discuss with your advertising agency.

 

Track How Your Ad Dollars Have Been Utilized
It’s easiest to maximize a budget when you can see how your past budgets have performed. By looking at the results and return on investment, you’ll be able to determine what areas are lacking in performance and which areas could use a budget cut or increase in spend. This way, you know what works and no penny goes to waste.

 

BG Digital Group can help you manage and plan your marketing budget, no matter the age of your company or the size of your budget. Regardless of budget size, we will help you maximize every bit of your monies. Give us a call today to see what we can do for you and how we can help you reach your business goals.

Posted by Callie Garrett
blogs
Digital

Blogs and Emails: How Do You Know Your Target Audience is Reading?

Creating a successful blog or email campaign is about one thing:  content. Here are a few tips to help make your emails and blogs reader-friendly and visually appealing, while helping your business’ SEO and rating on Google.

 
Using Plug-In’s and Automated Email Software
There are a lot of great marketing monitoring tools to help you and your advertising agency monitor how your content is performing, what people are reading, and how you can improve your SEO rating. For blogging, Yoast is a great tool to utilize keywords within blogs, perfect blog titles, manage URLs, and perfect meta descriptions for every bit of content on your website. Another great program for monitoring email performance, sending mass emails, and creating new content for emails is MailChimp. With MailChimp, you can utilize social media, content creation, and data analysis all within one single program.

 
It’s All About the Content
Now that you can track how your content is performing on multiple platforms using plugins and ad software, you need to create sharable content. What does this mean? It means keywords, originality, and links galore. Ensuring relevant keywords pop up in all your webpage content, whether it be blogs, emails, or copy on your website, is absolutely essential to a great SEO rating on Google. The key is making sure your content has keywords and links but, more importantly, that those keywords are original to your company and flow naturally for the reader . Repeated, unoriginal content with weak headlines will guarantee a low-open and click-through rating for your blogs and emails.

 

BG Digital Group creates visually appealing and engaging content that continually helps our clients have a competitive advantage. Blogs and email marketing work best in tandem with blogs providing readers timely and relevant content that emails further promote through clickable links leading back to the client’s website.

 

Our team knows exactly what it takes to receive a great SEO rating, and we have all the tools and programs to do it. Our experts can connect your site with Yoast and manage your MailChimp account, while explaining how you can track and create your own content using these platforms. Call us today to talk about your options for both blogging and email automation; we have all the right ideas to make your marketing matter.

Posted by Callie Garrett
robocall
Uncategorized

How to Protect Yourself Against Annoying Robocall Scams

Scam calls can be annoying, but what’s even worse than those calls is falling for them. Most of the time, these calls are automated, requesting information from your account or even charging you fake fees that don’t exist. This happens far too often, and though they’re illegal, individuals and companies will still try to take your money and trick you. What’s even more shocking about these calls is that most of the time, scammers will use Google to establish a false sense of credibility and lure you into their plot. That being said, there are ways to avoid, report, and end these robocall scammers’ plan of taking your money and information. Here are a few ways to protect yourself and your business:
Do Your Research
Due to the high volume of robocalls happening across the U.S. and beyond, the Federal Trade Commission has a website offering tips for handling scam calls and a registry to associate your number with the National Do Not Call Registry. There are ways to track the scammers behind these calls, and your help would be greatly appreciated when putting a stop to these organizations. You can submit a formal complaint to the Federal Trade Commission on their website, www.donotcall.gov, if you receive one of these annoying scams. You can submit the number that called you, but it’s even better to record their company, name, contact information, and follow-up documentation and give the information directly to Google because most of the numbers used to call are untraceable.
Realize When Google Will Actually Call You
Google shouldn’t call you often, but an exception would be when there’s a direct need that should be resolved with you or your business. When working with a firm, like BG Digital Group, Google will likely call us before calling you, especially for issues controlled by us in your contract. However, if Google does call for any reason, it’s usually to confirm business details on your business listing or presence on Google Maps. Additionally, no calls, unless requested, from Google will be automated. You will always speak to a live person.

Of course, one of the best measures to avoid these calls is to simply hang up without proceeding with any of the requests demanded of you, like pressing a button to speak to a representative. Just ending the call and moving on may be for the best, but reporting the number and who it is will help you avoid these calls for good and help the FTC catch the perpetrators behind these scams.

No one enjoys being scammed, let alone called by telemarketers constantly, so be sure to protect yourself, your time, and your business from scammers who dare to ruin your day. If you want more details regarding this, give us a call and we will explain needed details and help you get one step closer to eliminating these calls for good.

Posted by Callie Garrett
Digital Social Traditional

Top Five Reasons It May Be Time to Hire a Marketing Firm

While watching your business grow is great, it can be overwhelming. However, a stagnate or declining business is even more stressful, and at some point something must give. Marketing is key for continued growth; therefore, it should be a top priority for our business. However, when production, management, and quality control become overwhelming, often times marketing is the first area to suffer. While, hiring a marketing firm may seem expensive, it’s worth the investment to have it done right. The experts at Ad Age have repeatedly said hiring an external firm can reduce the likelihood of mistakes, and a botched reputation, which can spell death for your business.  Here are five reasons that it may be time to hire an advertising agency:

Posted by Callie Garrett
full-service
Uncategorized

The Benefits of Full-Service Marketing

Parker Honda of Morehead City, North Carolina, has many things to celebrate and reason to be proud – 70 years of comfortable car buying service, winning the prestigious President’s award for a total of nine years, and experiencing one of their best years in 2016. From website maintenance and email marketing, to social media and digital marketing, BG Digital Group is honored to have been a part of making this happen with our award-winning services. Parker Honda is one our many full-service clients in which we are privileged to manage their advertising needs. Each client is unique in their advertising musts and car dealership marketing is no exception.

Posted by Callie Garrett
Agency News

Why You Should Intern with a Small Agency

Whether you are currently in college, have just graduated, or are interested in expanding your knowledge in a certain field, internships can be incredibly beneficial, and there are many factors to consider when deciding where to intern. Some jobs can be more fun and rewarding than others, but working at a smaller ad agency can prove to be the best choice. Here’s our reasons why interning at a small agency like BG Digital Group is the best:

Posted by Callie Garrett