Parker Honda of Morehead City, North Carolina, has many things to celebrate and reason to be proud – 70 years of comfortable car buying service, winning the prestigious President’s award for a total of nine years, and experiencing one of their best years in 2016. From website maintenance and email marketing, to social media and digital marketing, BG Digital Group is honored to have been a part of making this happen with our award-winning services. Parker Honda is one our many full-service clients in which we are privileged to manage their advertising needs. Each client is unique in their advertising musts and car dealership marketing is no exception.
Recently, our digital marketing team at BG Digital Group had an exciting opportunity to attend an American Marketing Association event in Raleigh, NC. They say the early bird gets the worm and that rang true as our 5am crew downed copious amount of coffee on the drive to hear Meredith Oliver of Meredith Communications discuss the best practices of SEO and website design.
My how time flies.
Whether you are currently in college, have just graduated, or are interested in expanding your knowledge in a certain field, internships can be incredibly beneficial, and there are many factors to consider when deciding where to intern. Some jobs can be more fun and rewarding than others, but working at a smaller ad agency can prove to be the best choice. Here’s our reasons why interning at a small agency like BG Digital Group is the best:
Whether you’re debuting amazing Black Friday deals or making a big announcement about 2016, holiday email marketing has the power to make or break your year. That’s why it’s important to approach your next email newsletter with care. Follow our do’s and don’ts of Holiday Email Marketing to wow your readers, hit your sales goals on the head, and establish your business in the new year.
What separates the great logos from the not so great? That’s an age old question that graphic designers have been tackling, but at the end of the day, professionals agree that an eye-catching logo boils down to simplicity. When you have a brilliant idea for your small business, you may have hundreds of ideas in your head. That’s why it’s our graphic designer’s job to boil down and simplify.
When it comes to graphic design, our intern Chelsea always starts with type. A self-described font-aholic, Chelsea spends a lot of time pairing fonts to use for logos, graphics, and other projects around our office. She’s an expert on the rules of typography, and as she very well should be – Chelsea has three degrees, and is looking to pursue her Masters in design.
“When putting graphics together for blog posts, websites, or my own DIY projects, like invitations or thank you cards, I’m always playing around and combining different fonts to see what works together and what doesn’t. Here are a few of my favorite combinations – each of these fonts are free or donation based for personal use. Enjoy!”
Meet Susan, our resident graphic designer and art director, and the creative mind that brings our digital marketing ideas to life. A multi-award-winning designer, Susan uses her incredible talent to design advertising and marketing collateral for BG Digital Group and its clients. She is also an accomplished photographer and assists our clients from time to time with professional photography for their advertising needs.
When she’s not lugging around a giant, powerful Canon to capture every shot, an iPhone will do. Whether she’s capturing a shot of James Wesley in action at last year’s Big Rock Blue Marlin TournamentKickoff Concert, or just snapping pics of her kids catching something a little smaller off the dock, Susan is an iPhone photography expert.
Check out the e-commerce website we’ve designed for the local surf stars at AB Surf Shop, and learn why this particular project will always be remembered at the BG Digital Office.
Click here to shop AB Surf Shop’s new website!
It’s a crazy time for website redesign. With Google’s ever-changing algorithms and all of this buzz about “Mobilegeddon,” business owners are in a frenzy to update and optimize their websites to appeal to a picky younger generation and even pickier search engines. What are the latest features that you need to include in your website design?