Tag: Digital Marketing

social media during conference
B2B

The Ultimate Guide to Rocking Social Media During a Conference

Webinars, master classes, and conferences serve as a great networking opportunity for people within a specific industry. However, it’s not enough to just attend. In the B2B world, it’s important that attendees go the extra mile to get the most out of their experience. This month, BG Digital Group will be attending the 2017 mfgCon North Carolina Manufacturing Conference. To help you prepare, we’ve compiled a list of must-read tips for conquering social media at the mfgCon, as well as any future business-to-business conferences you may attend!

 

Before the Conference

This stage of the conference journey is all about prep and research. Dedicate your time to learn how the conference uses social media and how you can be included in their online conversations.

Follow the conference on the respective social media platforms beforehand so you are familiar with their content, are up-to-date on the conference details, and have the potential to establish a rapport with the conference leaders.
Familiarize yourself with the official hashtag(s) that coincide with the event so when the time comes, you will have a habit of including it/them.
Begin researching the keynote speakers and the topics and presentations you’re most interested in hearing.
Write the questions you have regarding the topic so you can ask, or tweet, them when the time comes.
Follow featured guests and speakers online so they know of your interest in their expertise!

 

During the Conference

The “during” stage of conferences is about interacting. Our advice? Engage with the conference online by:

Retweeting or sharing important information regarding event details.
Commenting/replying with your input on topics when appropriate.
Posting your key takeaways from presentations.
Following other participants and presenters.

The best social platform for live updates is Twitter; however, we do not recommend creating a brand page solely for one event that will never be used again once the conference is over. Instead, adapt your regular posting on Facebook, LinkedIn, or other sites to complement and highlight your time.

Be picky about the information you share. If you’re posting on Facebook, you don’t want to overwhelm your audience with 15 posts throughout the day. Instead, keep a running note on your phone (or notebook) and consider writing a short blog that evening that encompasses your key takeaways from the day’s event. Then share a post on social media linking to the published blog.

 

After the Conference

What happens on social media after a conference is arguably more important than what happens during the conference. After the conference, be sure to follow up by posting your highlights for the event both on a personal level (i.e. employee bonding over late night dinners) and on a professional level (i.e. learning about the latest/greatest technology from Business X). Be sure to make a post thanking the event coordinators, presenters, and sponsors for a hosting an informative and successful event.
 

Keep an eye out for our event coverage during the mfgCon, and if you’re there, stop by and say hello! For more information about how BG Digital Group can assist your company with B2B business opportunities online through digital marketing, social media, and more, contact us at sayhello@bgdigitalgroup.com or 252-726-0169.

Posted by Callie Garrett
web hosting
Digital

What You Should Expect When Having an Agency Host Your Webpage

One of the most unanticipated, but most important, expenses that businesses will need to plan for is a web hosting cost. While it may seem like an expensive cost when starting up a webpage or switching over a current page, it’s crucial to your business page’s performance, security, backups, and much more.  Your webpage is undoubtedly one of the most important pieces of your digital footprint and presence. It’s where people go to find information, how people search for your company, and overall a go-to place for promoting your business. So, what is hosting all about, and why is it a good idea to host with an agency? Here are a few reasons:

Security

This is perhaps the most alluring benefit to hosting your webpage with an agency. A recent study conducted by Sophos Security found that 30,000 websites are hacked daily. In fact, Google found that in the past year daily hackings have risen by 32% from that number. Moral to the story? Hackers are getting better at their unfortunate jobs. Hosting on large-scale programs or using free hosting services puts your webpage at risk for hacking due to a lack of strong firewalls and built-in sophisticated server security programs. Premium agency hosting platforms have all of the latest security advancements to keep your webpage safe and sound.

 

Performance

Using a large-scale free or reasonable hosting service can slow down your page significantly due to the volume of sites they currently host, making your website SEO rating on Google plummet. According to ForbesTech, people, on average, will abandon websites that take more than two seconds to load. Using an agency host can ultimately reduce load times by over 50%, making premium hosting a no-brainer.

 

Customer Service

Hosting with an agency allows you to have direct communication with the person in control of your website. This alone is a premium benefit because if anything goes awry, or if you have questions, this issue will be addressed immediately. Hosting with free or large hosting companies is like dealing with any corporate company: lots of waiting and little resolution.

 

Boosting your webpage rating is largely important when trying to increase the profitability of your marketing budget. We can increase load speeds, keep your information safe and secure, and much more. Add this important step to your marketing plan and call BG Digital Group to discuss your web hosting options today.

Posted by Callie Garrett
price and budget
Digital

Why Price Shouldn’t Be Your Deciding Factor

You know you need to hire a marketing agency. However, is there room in the budget? This is a very common concern for most small businesses with tight budgets, but price doesn’t necessarily determine the best performance.

 

A good advertising agency will work with your budget, no matter how small, to deliver big results and growth for your business. In digital advertising, it’s important to consider that you may not need a large budget to generate strong results.  With a strong digital advertising strategy you’ll be able to test what works, observe performance, and change your budget to maintain an optimal level of success and payback.

Now that you know price is a flexible concept when hiring a marketing agency or advertising agency, a big question remains: how should you execute a plan? Before meeting with an agency, it’s important to hash out your company’s marketing needs and budget limitations. Here’s some of the essential questions to have answered before you walk into your first consultation:

What are your budget constraints? It’s very important to be realistic here because this is the benchmark for how much an agency will be able to do for your business.
What are your long term and short-term goals for marketing your business?
What specific items need to be addressed in your marketing plan? Do you need help with your social media marketing? Digital marketing and advertising? Public relations assistance? If you don’t have a focused marketing plan, take time to draft one to highlight your priorities.
Ask about results. How will you know a agency’s services are bringing you new business?
How will you and your firm communicate results and troubleshooting? Is there a reliable point of contact who will always be there to help?

 

 

At BG Digital, we work within your budget to create a lasting impact on your business’ growth. We look at every aspect of your business, big or small, and work to create a digital advertising plan that’s relevant and suited for your budget. We have digital advertising gurus experienced in Google AdWords, digital ad design, and social media management, and they’ll be ready to help you set a budget, stick to it, and get results. Call us today to talk about your options and let us help you get started on a digital advertising campaign that is perfect for your business.

Posted by Callie Garrett
SSL Certificate
Digital

Better Safe Than Sorry: SSL Certificates

In a recent study, the FBI found that there are 4,000 ransomware hacking attempts every day. These hacks are particularly alarming to business owners, as some of them are committed against customers visiting ecommerce sites. How can you protect yourself and customers? BG Digital Group has an easy answer: SSL Certificates.

What are SSL Certificates? 
SSL Certificates are a standard way to encrypt your webpage to protect users from having their sensitive information stolen or tampered with by hackers. Adding an SSL Certificate to a website guarantees that the site is authentic (not a fake landing page controlled by hackers), ensures all the data coming in and out of the site is protected with encryption, and increases load speeds for all of your pages. With an SSL Certificate, not only will your page visitors know your site is secure, Google knows too. Adding a certificate will help your page’s SEO rating on Google, putting your page higher on the list of search results.

Owning your own business can be a great pleasure, allowing yourself more flexibility, time, and control, but with those things comes great responsibility. You wouldn’t want to provide your customers with products that may place them at risk, for your own good and theirs. Being trusted by your customers is important, and the last thing you would want is someone’s precious personal information being exploited by hackers because of a visit to your business’ webpage.

In an ideal world, every site should have an SSL Certificate, as dealing with hackers is never a fun thing to deal with. Any website that collects information, whether it be logins, medical records, legal documents, ecommerce transactions, or even simple contact forms needs to be encrypted to protect against ever-evolving hacking tactics.

 

 

Lucky for you, BG Digital Group can get you the protection both you and your customers need and deserve. For an annual fee of $100, you can add an SSL Certificate to your site, which would include the padlock in the search bar (as pictured) and security against information hackers. Don’t wait for a hacker to prey upon you or your customers. The extra money is worth saving you from having to explain why a customer’s card was compromised or worse. Give us a call today, and we can add the encryption in no time.

Posted by Callie Garrett
robocall
Uncategorized

How to Protect Yourself Against Annoying Robocall Scams

Scam calls can be annoying, but what’s even worse than those calls is falling for them. Most of the time, these calls are automated, requesting information from your account or even charging you fake fees that don’t exist. This happens far too often, and though they’re illegal, individuals and companies will still try to take your money and trick you. What’s even more shocking about these calls is that most of the time, scammers will use Google to establish a false sense of credibility and lure you into their plot. That being said, there are ways to avoid, report, and end these robocall scammers’ plan of taking your money and information. Here are a few ways to protect yourself and your business:
Do Your Research
Due to the high volume of robocalls happening across the U.S. and beyond, the Federal Trade Commission has a website offering tips for handling scam calls and a registry to associate your number with the National Do Not Call Registry. There are ways to track the scammers behind these calls, and your help would be greatly appreciated when putting a stop to these organizations. You can submit a formal complaint to the Federal Trade Commission on their website, www.donotcall.gov, if you receive one of these annoying scams. You can submit the number that called you, but it’s even better to record their company, name, contact information, and follow-up documentation and give the information directly to Google because most of the numbers used to call are untraceable.
Realize When Google Will Actually Call You
Google shouldn’t call you often, but an exception would be when there’s a direct need that should be resolved with you or your business. When working with a firm, like BG Digital Group, Google will likely call us before calling you, especially for issues controlled by us in your contract. However, if Google does call for any reason, it’s usually to confirm business details on your business listing or presence on Google Maps. Additionally, no calls, unless requested, from Google will be automated. You will always speak to a live person.

Of course, one of the best measures to avoid these calls is to simply hang up without proceeding with any of the requests demanded of you, like pressing a button to speak to a representative. Just ending the call and moving on may be for the best, but reporting the number and who it is will help you avoid these calls for good and help the FTC catch the perpetrators behind these scams.

No one enjoys being scammed, let alone called by telemarketers constantly, so be sure to protect yourself, your time, and your business from scammers who dare to ruin your day. If you want more details regarding this, give us a call and we will explain needed details and help you get one step closer to eliminating these calls for good.

Posted by Callie Garrett
Digital Social Traditional

Top Five Reasons It May Be Time to Hire a Marketing Firm

While watching your business grow is great, it can be overwhelming. However, a stagnate or declining business is even more stressful, and at some point something must give. Marketing is key for continued growth; therefore, it should be a top priority for our business. However, when production, management, and quality control become overwhelming, often times marketing is the first area to suffer. While, hiring a marketing firm may seem expensive, it’s worth the investment to have it done right. The experts at Ad Age have repeatedly said hiring an external firm can reduce the likelihood of mistakes, and a botched reputation, which can spell death for your business.  Here are five reasons that it may be time to hire an advertising agency:

Posted by Callie Garrett
buddy surfing competition
Agency News

BG Digital Group Supports the Buddy Pelletier Memorial Surfing Competition

Oh, Buddy! It’s time for a surfing competition!
 

Each year the Buddy Pelletier Surfing Foundation holds a longboard memorial classic in remembrance of Buddy Pelletier, a true Southern gentleman who brought style, class, a giving heart, and a competitive spirit to the surfing world. “The Buddy,” a competition open to surfers of all ages and expertise, was held at Oceana Fishing Pier in Atlantic Beach, NC over the weekend.

Posted by Callie Garrett
full-service
Uncategorized

The Benefits of Full-Service Marketing

Parker Honda of Morehead City, North Carolina, has many things to celebrate and reason to be proud – 70 years of comfortable car buying service, winning the prestigious President’s award for a total of nine years, and experiencing one of their best years in 2016. From website maintenance and email marketing, to social media and digital marketing, BG Digital Group is honored to have been a part of making this happen with our award-winning services. Parker Honda is one our many full-service clients in which we are privileged to manage their advertising needs. Each client is unique in their advertising musts and car dealership marketing is no exception.

Posted by Callie Garrett
Digital

Learn How Digital Marketing Can Help Your Business

Digital marketing is the blanket term used for marketing products or services “digitally” or, in other words, on the internet. It is online marketing that utilizes digital channels such as Google search, Facebook, Instagram, LinkedIn, email and other websites.

Because the internet has shifted the way customers now shop for products or services, businesses must adapt to this trend and craft a digital strategy that meets their goals and keeps them relevant in their market. Digital marketing done right, works for all brands, big and small.
Don’t miss out on this opportunity
You may believe that digital marketing will not make a difference to your business. However, recent Google statistics show that 82% of prospective buyers use their mobile devices to influence their decision in the often long purchase process.  Google calls these “Micro-Moments”.
Digital Marketing can:

Connect you with customers around the world through Google search. SEO (Search Engine Optimization) utilization will help keep your business relevant when searches are performed.
Create lasting relationships with customers by utilizing social media, blogs, and email marketing.
Allow for the data collection and research so that your business can understand your customers’ needs throughout the buying process.
Allow you to measure success by determining what traffic leads to a conversion goal (conversion tracking). This can be any sort of lead, subscription, or inquiry. This is of high importance in digital marketing.
Allow you reach thousands of potential customers that you couldn’t have imagined. You can reach new customers across the country, even globally.
Keep you ahead of your competitors.

 
BG Digital Group can design eye-catching ads that can reach your target demographic wherever they are online even when searching for your competitors. Plus, we’ll ensure that they are placed on publishing sites that your customers visit so you can stay on the top of the mind of your potential customers. Then, we can set up tracking to measure their success and conversions.

Call us today to set up a free consultation on how we can help your business. We make marketing that matters!

Posted by Callie Garrett