Parker Honda of Morehead City, North Carolina, has many things to celebrate and reason to be proud – 70 years of comfortable car buying service, winning the prestigious President’s award for a total of nine years, and experiencing one of their best years in 2016. From website maintenance and email marketing, to social media and digital marketing, BG Digital Group is honored to have been a part of making this happen with our award-winning services. Parker Honda is one our many full-service clients in which we are privileged to manage their advertising needs. Each client is unique in their advertising musts and car dealership marketing is no exception.
Digital marketing is the blanket term used for marketing products or services “digitally” or, in other words, on the internet. It is online marketing that utilizes digital channels such as Google search, Facebook, Instagram, LinkedIn, email and other websites.
Because the internet has shifted the way customers now shop for products or services, businesses must adapt to this trend and craft a digital strategy that meets their goals and keeps them relevant in their market. Digital marketing done right, works for all brands, big and small.
Don’t miss out on this opportunity
You may believe that digital marketing will not make a difference to your business. However, recent Google statistics show that 82% of prospective buyers use their mobile devices to influence their decision in the often long purchase process. Google calls these “Micro-Moments”.
Digital Marketing can:
Connect you with customers around the world through Google search. SEO (Search Engine Optimization) utilization will help keep your business relevant when searches are performed.
Create lasting relationships with customers by utilizing social media, blogs, and email marketing.
Allow for the data collection and research so that your business can understand your customers’ needs throughout the buying process.
Allow you to measure success by determining what traffic leads to a conversion goal (conversion tracking). This can be any sort of lead, subscription, or inquiry. This is of high importance in digital marketing.
Allow you reach thousands of potential customers that you couldn’t have imagined. You can reach new customers across the country, even globally.
Keep you ahead of your competitors.
BG Digital Group can design eye-catching ads that can reach your target demographic wherever they are online even when searching for your competitors. Plus, we’ll ensure that they are placed on publishing sites that your customers visit so you can stay on the top of the mind of your potential customers. Then, we can set up tracking to measure their success and conversions.
Call us today to set up a free consultation on how we can help your business. We make marketing that matters!
In this industry, it’s imperative that we always stay on top of ourselves and challenge each other. That’s why we strive to stay constantly taking in information and inspiration, through books, podcasts, and even television and movies, so that we are ever growing and learning in both our personal and professional lives.
Here’s what we’ve been reading, watching, and listening to:
In a world full of emerging technology and reliance on social media, it’s hard to keep up with what’s going on and pull your business’s marketing plan to the forefront of the competitive market. In fact, it’s interesting to see how technology evolves, or goes back to the basics, as time goes on. Here’s a few ways we see marketing continuing to evolve in the B2B community:
Recently, our digital marketing team at BG Digital Group had an exciting opportunity to attend an American Marketing Association event in Raleigh, NC. They say the early bird gets the worm and that rang true as our 5am crew downed copious amount of coffee on the drive to hear Meredith Oliver of Meredith Communications discuss the best practices of SEO and website design.
My how time flies.
For years, our industry has seen a push toward mobility. As users rely more heavily on mobile devices, businesses have been urged to create mobile-friendly, responsive websites. Now, in a sense, businesses are being forced to make this change. Google is updating its search algorithm and if you’re interested in having your website rank, you’ll want to pay attention.
Whether we are ready or not, the holiday season is officially here. The last couple months of the year are filled with family gatherings, great food, traditions, and lots of spending. So much spending, in fact that the National Retail Federation forecasts a 3.6 percent increase in retail sales in November and December of 2016, and online sales are predicted to rise between 7 and 10 percent over last year.
Our agency is currently mourning the loss of a beloved friend – Vine, the six-second social media video app. Alas, its parent company, Twitter, announced that they have decided to discontinue the mobile app, as a last ditch effort to minimize costs and hope to boast a profit in 2017.