252.726.0169 Morehead City, NC

Tag: full service advertising

Top Pathways for Social Media and Online Advertising
Digital Social

Top Pathways for Social Media and Online Advertising

It’s getting more difficult for organizations to reach their desired fans. When social media marketing first began, the idea seemed simple: advertise to possible customers for free. While this is still true to a degree, social media usage has exploded thus limiting the number of posts a business page would display as friends and family content takes precedent. As of Q3 in 2017, Facebook alone had over 2.07 billion users. That’s a ton of content to be shared every single day. According to Locowise, only 2% of a brand’s followers sees their organic or unpaid posts on Facebook. The other 98% of a brand’s audience view mostly paid advertising and targeted marketing. That’s a huge difference. Because of how social media algorithms are now oriented, there are better ways for your customers to see your content than others. Below are a few our team stands by that generates true results:

Social Ads
Social ads are a great way to get higher click through rates, especially when utilized in mobile settings. 75% of Instagram users take action on social ads, which can include visiting a website, viewing your profiles, and contacting a business after seeing an ad on their feed. Because so many people share personal data and their interests in detail on social media, you’re able to target the most desirable consumers and highly qualified leads. Many marketing firms and organizations are actually investing in social ads more than ever. Why? Because they get results. According to eMarketer, social ad spending doubled in the last two years and 80% of marketing directors have invested in social advertising in 2017. Social ads are also a great way to customize the content that you deliver to consumers, along with creating fresh content. Social ads can even give your business a chance to rebrand and newly connect with your customers, both current and potential.

Social Video Sharing and Video Ads
Today, video sharing is the best way to boost your brand’s engagement instantly. People love watching content. Video advertising and sharing is the number one way businesses share content, whether it’s free or paid advertising. In fact, according to Trusted Media Brands, Inc., over 65% of marketers view social video sharing as a complete priority on all social media platforms as opposed to video-only platforms like Youtube. Scrolling through Facebook, it’s difficult not to see a video at least once. More than 45% of people who use Facebook watch more than an hour of Facebook videos per week. BG Digital Group has made videos for a variety of our clients and most received great engagement levels.

In addition to social video sharing, video ads have been one of the best ways to increase engagement between your business and potential consumers. Like display ads, you choose where your ad will appear, decide on a budget, and choose your ideal customer reach. Video ads are shown before or during nearly every publicly streamed video, and with Youtube’s great analytics tool, you’ll always know what videos are working and creating the most engagement for your business.

Display Ads… Done the Right Way
Display ads target potential leads and customers by reaching them across all of their devices. Businesses can utilize them to create the perfect campaign for the right people. An important key to realize with display ads, though, is that to execute them correctly, they must be tracked and measured for conversions. This is similar to the tracking of social ads, yet these can be even more targeted to an audience and less content creation is involved in the making of the ads themselves. Social ads are subject to change with higher volume. They’re meant to fit into a feed of ever-changing content, whereas display ads give a more constant view of your business to consumers and allows you to make small changes over time that make a huge difference.

BG Digital Group knows how to reach the right consumers for your business. We can target, interact, and engage to get your business’ marketing plan actual results. We can handle the graphic design of ads, the strategic deployment of your ads, and monitor the results to optimize your ads as time marches on. We can work with you to make the most of your advertising budget, and make sure that your advertising dollars, whether large or small, are spent to get the most results.

Give us a call today to discuss how we can start using the newest, most relevant pathways of engagement to make your ad campaigns result worthy and worth every cent!

Posted by admin
Common marketing mistakes

Stop Making the 5 Most Common Marketing Mistakes

Do-it-yourself marketing is very common in planning today, and at times, it’s the perfect way to get your business’ marketing plan started at a low price. It’s important to consider at which point, however, that your business is beyond the point of DIY and more suited for a firm’s guidance. When setting up and tracking a marketing plan, it’s very important to consider where the most common marketing mistakes are made and how they can affect the overall growth of your business’ presence in the market. If you make certain mistakes early, these can affect your business’ rankings over time and delay the growth and results of your marketing efforts. Here’s a few tips from our marketing team about how you can avoid common marketing mistakes and get on the right path to marketing success:

1. Not Enough Content
The best way to increase your search rankings and results in marketing is to produce lasting, meaningful content for your business. Compiling a list of keywords, coming up with a list of ideas, and producing content over time with such keywords worked into the content is the best way to boost your SEO rankings and exposure for your business online. Having trouble coming up with new, innovative content ideas? Our team at BG Digital Group can work with your business plan to come up with lots of meaningful ideas for content creation and exposure, and we know exactly how to employ them to promote true growth for your business over time.

2. Targeting the Wrong Customers (or avoiding a real target market in general)
Do you know your target market? If you do, how are you targeting them? The first step to reaching your desired customer base is to successfully define who they are. Doing this requires looking at your current customers, your competition, and how your product or service fits into these groups. Determine areas of a customer base that have not been reached by competitors yet and reasons why. This will help your business identify opportunities for creative and help generate ideas for content. Streamlining who your business needs to reach is the first step to promoting an awesome marketing plan that will promote success over the long haul.

3. Never Think Your Audience is Content with Your Content
Like we said before, producing new and exciting content for your followers and potential followers is key to promoting new and lasting growth. Always generating creative ideas for content allows your followers to see all the different sides of your business. It gives them something to look forward to and exudes a dynamic personality for your business. No one wants to the see the same content over and over; that’s surely a way to lose followers!

4. Old Content on Your Pages
Does your business have outdated pages of content from old postings, websites, or advertisements? If you cannot draw a meaningful connection to the content on your website, it needs to be removed. The worst thing for a business’ exposure is for potential customers to view tired content and make a negative connection to your business. Even if it means you start over producing new content, it’s better than giving customers a misconception on your business’ identity.

5. Lack-Luster Branding
Are you proud of your brand? Is your logo modern and eye-catching? Is your brand identity exciting and in-line with your target audience? Your brand is the base of your business’ voice to consumers. If you are unsatisfied with your branding, looking to try something new, or wanting to produce new content with a new voice, it’s time to re-evaluate why your brand is lack-luster and start with a new branding strategy. Our team can help you every step of the way to determine your business identity, geared toward your desired voice and further the promotion of long-term growth.

These potential mistakes can seem overwhelming at first glance, especially since your marketing success heavily depends on each of these issues. It’s never too late to start a new marketing plan with a new voice. At BG Digital Group, we know what it takes to turn a lack-luster marketing plan into an eye-catching success! From graphic design, to brand identity, to content production, to social media management, to targeting your customers, we can help you every step of the way. Even if you’ve started your project, we can sit down and see what areas need to be improved to achieve the success you’ve always wanted in marketing your business. Call us today for details on how we can help you get started.

Posted by admin
Rebrand your business
Digital Social Traditional

Rebranding 101: When Is It the Right Time to Rebrand Your Business?

Rebranding 101: When Is It the Right Time to Rebrand Your Business?

There could be many reasons why it’s time for a rebrand of your business, whether it be to reach a new customer following, perhaps your business has outgrown its previous brand, maybe the market is outgrowing your business, or the old imagery of who you are just doesn’t hit home any longer. Whatever the case may be, rebranding your business across all mediums takes time and calculation, whether your business is B2B or B2C. Some of the largest marketing fiascos of all time come from poor rebranding, and at BG Digital Group, we realize how important it is to create a careful brand that’s worth remembering. Below are some of our thoughts to consider when initiating a company rebrand.

What Is Your Brand and How Does It Affect Your Business?
Essentially, your brand defines your business’ identity. To many, branding is simply the words, images, taglines, and campaigns associated with your business, and while that is partially true, there is something much deeper to successful branding. Quite literally, every single thing your business produces is a part of your overall brand, whether it is a logo or a social media post. Truly successful branding will make a potential customer remember and feel a certain way about your business. Creating a meaningful brand begins with building a clear voice to consumers that they enjoy and recognize so easily there is a natural association. You cannot do this simply through posting a logo or writing an editorial about your business. It takes time, creativity, manpower, and cohesive content… lots and lots of content.

The Greatest Brands of Our Time and What Makes Them Great
Great brands are so ingrained in the consumer’s mind that while just driving down the road at 70+ mph, someone can likely see an image and know what lies behind the next exit. How long did that consumer likely look at the road sign? 3-4 seconds. Some of the greatest brands of our time have evolved to become household logos, names, and products simply by their branding.

For example, Apple Inc. did a major rebrand prior to the launch of the first iPhone that showed they were a sleek company of virtual simplicity. Apple didn’t just stop at their logos; they brought their stores, products, packaging, webpages, social media, and even their customer service to the next level of brand cohesiveness. Apple stores are all white space with stainless finishes and tempered glass throughout. Sound familiar? Their products fit that branding design concept too. Their boxes are simple and white, their customer service is astoundingly simple, and every single store looks the same. When you visit Apple, either through their website or at their stores, you know exactly what to expect. Apple is solid proof that successful branding doesn’t just stop at logos and ad campaigns, it encompasses every single piece of the business, making a consumer unconsciously know the brand.

When Is It Time to Rebrand?
There could be a vast amount of reasons why it’s time to rebrand, and some are more positive than others. The best thing to understand before rebranding is that there is no set timeline for a rebrand. Your business could have launched just a few months ago, and it could be time for a rebrand. If your target market is ignoring you, if you feel your product doesn’t seamlessly fit with your brand, or if your market has not received your brand the way you had originally hoped are all reasons for a quick recalibration in direction. Rebranding can be done in steps over time, so testing the waters by changing a few things here and there is also a positive until you feel you have hit your stride. Your business also might want to consider a rebrand if your business has outgrown a dated branding identity. It takes years of unhinged success to create a “classic brand” i.e. Coca-Cola, Tropicana Orange Juice, Gap Inc., etc. For most companies, it’s all about following trends and understanding an ever-changing marketplace. If your business is successful but dated, a rebrand could delight your customers and be a great way to remind them of your company’s long history of successes.

BG Digital Group can help rebrand your business across every medium, whether through print, social media, video production, content creation, and more. From creating logos, redesigning a website, producing content, publishing eye-catching targeted ads, and following a cohesive, brand-central marketing plan, we boast a great team that can help every step of the way. Contact us today to help you launch the new face of your business with your unforgettable brand.

Posted by admin

Hacking: Is Your Website at Risk?

Being hacked is pretty common. From large-scale companies to small businesses, everyone remains a target to online hackers devoting their time to stealing information and money from innocent online users every day. Take a look at our SSL Encryption Blog regarding how many hacking attempts go down every day. Hint: it’s a lot. So, how do you keep your site safe?


Hackers simply go with the flow when it comes to intensifying their skills. Every day software companies release security enhancement updates to not only better their products, but also outsmart the savvy hacker. Keep everything on your site, computer, and mobile devices up-to-date at all times, and you’ll have a much lower chance of a cyber-attack.


SSL Encryptions
We’ve already mentioned this a good bit, but SSL encryptions are a great way to make sure your business is secure and all the information that flows in and out of your business is locked down and secure.


Secure your Passwords
This is one of the oldest tricks in the book when it comes to internet security. Making sure your passwords are random, somewhat lengthy, and including symbols and capitalized letters can throw hackers pretty easily. Be creative and random! An example of a great password would be, x!Gh72T?.


Make Sure Your Site Has Security Plug-ins
Webpage creation and host engines, like WordPress, allow your business to buy or download a plethora of security plug-ins and add-ons to your site to ensure it’s safe and protected. Beware of rip-off security systems though, some of these do very little for your business, but cost a pretty penny.


BG Digital Group has a web development team that can help you meet your needs and protect your webpage. Whether it be adding plug-ins, SSL certificates, or monitoring updates, we have you covered! Call us today to see how we can help protect your webpage.

Posted by Callie Garrett

We’re Thankful for our Clients

It’s that time of year again! The time where we enjoy cooler weather, eat delicious treats, and take a few minutes each day to reflect on our blessings. We have a lot to be thankful for this year, from good health to strong friendships, but most importantly we are thankful for our clients!


We have the best clients in the world. But they’re not just our clients – they’re our family, our partners. This year what we’re really thankful for is each and every one of them!


We represent clients all over North Carolina and beyond expanding over a wide range of industries. On a regular basis, we find ourselves working on several different, exciting tasks. One second we’ll be in the woods, crawling through mud to get the perfect shot, and the next we’ll be in a conference meeting strategizing the next realistic step for a brand. Our clients definitely keep us on our toes.


Because of our partnerships with our clients, we are also able to do work throughout our community with our #MarketingThatMatters program. Our 2017 sponsorships included: The Buddy Pelletier Surfing Competition, The Harbor Hustle 5K,  Young Life of the Crystal Coast, The North Carolina State Manufacturing Conference, the Carteret Community Theater, the Beaufort and Morehead City Police Departments, The Boys and Girls Club, and the North Carolina Pickle Festival!


At BG Digital, we work within your budget to create a lasting impact on your business’ growth. We look at every aspect of your business, big or small, and work to create an advertising plan that works to reach your goals without breaking the bank. We have digital advertising gurus experienced in Google AdWords, digital ad design, and social media management, and they’ll be ready to help you set a budget, stick to it, and get results. Call us today to talk about your options and let us help you get started on a digital advertising campaign that is perfect for your business.

Posted by Callie Garrett
artificial intelligence
Agency News

Benefits of Using an Agency v. an Artificial Intelligence (AI)

Whether you have a small business or a large-scale company, you may have heard of artificial intelligence (AI) apps and programs designed to minimize your workload for marketing your business. A lot of these programs are geared toward trying to prove why they’re a better fit than hiring an agency. While this is true in some aspects, the true formula for achieving better results in business is utilizing both AI and an agency. In fact, most digital marketing firms use these programs to help their clients achieve results and interpret the information to provide custom advice on advertising direction.


According to LinkedIn, one of the greatest strong points of artificial intelligence is using it for monitoring ad performance and giving information on how to create great content that’s both SEO friendly and full of substance. While you could use this software on its own, that won’t give you information or direction on how to integrate the results in your marketing plan.  A seasoned marketer can give you this on a personalized level. Artificial intelligence monitors content and directs you on how you can maximize everything you put out to the world in terms of social media and content creation. As a firm, we take advantage of this daily to ensure that your ads are performing the way they need to.


There’s other types of AI platforms that advertise their ability to completely take over your marketing plan, and those are platforms that likely have millions of customers to attend to every day. Using these platforms can not only diminish your customer service levels, but also conform your business to formula marketing, which is not only common in businesses but also very similar amongst most businesses as well.


Losing that personal touch in marketing can result in decreased performance while lessening communication between the client (you) and the provider. While it’s great to utilize AI in marketing, it’s better to combine it with the amazing customer service provided at a firm and real-time communication between a team and you. There have been many debates over AI in the tech community in recent times, and it seems like the line is drawn between troubleshooting and figuring out the limits of using computer programs vs. human help.


Hiring an advertising agency will allow you to meet with seasoned, educated professionals in the field. It will allow you to be able to voice your concerns and opinions to someone who controls your marketing and understands your needs at any time of the day. Marketing is about personalization and setting your business apart from the rest in a world of constant conformity. At BG Digital Group, we are driven to show you that our marketing matters, and your business isn’t just a number to us. We want to be with you every step of the way, know every detail at hand, and take your business to the top. We want to keep marketing personal.

Posted by Callie Garrett
advertising budget

Tips to Plan a Great Advertising Budget

Marketing and advertising are some of the most important and essential aspects of planning and maintaining a business. To execute a good marketing plan that will be sure to promote growth, you need to perfect your budget and maximize every cent spent. Here’s a few tips about planning a great advertising budget:


Define Marketing Within Your Main Budget
According to Entrepreneur, a new company, defined as one to five years old, should devote about 12% to 20% of gross revenue to marketing. An old company, defined as five years or older, needs to devote between 6% and 12% annually. The marketplace has evolved to be extremely competitive. It’s rare to find a truly niche product, and with product development rates and online advertising usage higher than ever, it’s important to give your company an edge in advertising by having a strong defined budget.


Define What Areas Need the Most Attention
Once you have an overall marketing and advertising budget for your company, your next step should be to determine how to allocate your budget into areas of advertising that suit your needs. How do you want to market your business to your customers? What target customers do you want to reach? What media do you want to use? Are you interested in traditional media like billboards, newspaper and TV or are you interested in using digital solutions found with Google AdWords or social media advertising? These are all questions you need to ask yourself and discuss with your advertising agency.


Track How Your Ad Dollars Have Been Utilized
It’s easiest to maximize a budget when you can see how your past budgets have performed. By looking at the results and return on investment, you’ll be able to determine what areas are lacking in performance and which areas could use a budget cut or increase in spend. This way, you know what works and no penny goes to waste.


BG Digital Group can help you manage and plan your marketing budget, no matter the age of your company or the size of your budget. Regardless of budget size, we will help you maximize every bit of your monies. Give us a call today to see what we can do for you and how we can help you reach your business goals.

Posted by Callie Garrett

Blogs and Emails: How Do You Know Your Target Audience is Reading?

Creating a successful blog or email campaign is about one thing:  content. Here are a few tips to help make your emails and blogs reader-friendly and visually appealing, while helping your business’ SEO and rating on Google.

Using Plug-In’s and Automated Email Software
There are a lot of great marketing monitoring tools to help you and your advertising agency monitor how your content is performing, what people are reading, and how you can improve your SEO rating. For blogging, Yoast is a great tool to utilize keywords within blogs, perfect blog titles, manage URLs, and perfect meta descriptions for every bit of content on your website. Another great program for monitoring email performance, sending mass emails, and creating new content for emails is MailChimp. With MailChimp, you can utilize social media, content creation, and data analysis all within one single program.

It’s All About the Content
Now that you can track how your content is performing on multiple platforms using plugins and ad software, you need to create sharable content. What does this mean? It means keywords, originality, and links galore. Ensuring relevant keywords pop up in all your webpage content, whether it be blogs, emails, or copy on your website, is absolutely essential to a great SEO rating on Google. The key is making sure your content has keywords and links but, more importantly, that those keywords are original to your company and flow naturally for the reader . Repeated, unoriginal content with weak headlines will guarantee a low-open and click-through rating for your blogs and emails.


BG Digital Group creates visually appealing and engaging content that continually helps our clients have a competitive advantage. Blogs and email marketing work best in tandem with blogs providing readers timely and relevant content that emails further promote through clickable links leading back to the client’s website.


Our team knows exactly what it takes to receive a great SEO rating, and we have all the tools and programs to do it. Our experts can connect your site with Yoast and manage your MailChimp account, while explaining how you can track and create your own content using these platforms. Call us today to talk about your options for both blogging and email automation; we have all the right ideas to make your marketing matter.

Posted by Callie Garrett
social media event coverage

Leveraging Social Media and Marketing to Promote Your Event

A well-managed, well-executed and highly-publicized event seems easy enough to achieve, right? Wrong! Effective event marketing takes weeks, months, sometimes years of preparation, especially for annual events that must keep up with social media’s ever-evolving trends and platforms. Social media is essential to successful events in today’s world. Not only does it give attendees a place to network, share pictures, memories, and engage in real-time with festival planners and goers, it offers a way for those interested to stay updated and have a vision of the event before it happens. Social media has become a critical and cost-effective tool to use when promoting events, and it allows marketers to leverage traditional advertising and digital advertising, driving down budgets, to reach a broader demographic.


When trying to figure out how to marry social media with traditional event coverage, it’s important to have all the details laid out about the event beforehand. Hiring an advertising agency with extensive live event social media management experience to execute your vision can be a major help, as an event can end up being a lot more work than planned. Knowing all the details, including the event’s brand image, a detailed schedule of events and guest appearances, logistics information such as parking, and a list of those in leadership roles will help an agency establish an effective marketing plan for your event and hash out a detailed social media schedule, which helps reduce last-minute chaos and allows festival management to focus on their event needs and tasks.


Make sure to utilize social media to boost awareness of the event, along with promotions during the event. Of course, traditional media like posters, flyers, and multiple medium ad campaigns are useful for reaching a direct local community; however, social media makes targeting those willing to travel for events easy. In the past, distance marketing was expensive and oftentimes not considered worth it for the price. Now, it’s easy and affordable to market anywhere in the world, and what better way to reach record attendance rates than to pre-promote at a low cost?


We know how time consuming it can be to plan an event from top to bottom, let alone market it and provide effective live coverage throughout the event. At BG Digital Group, we have extensive experience in providing award-winning event coverage, whether it be leveraging social media and marketing or purely social media marketing. Want to know more about how marketing an event works when working with us? Check out our recent case study on the Annual Big Rock Blue Marlin Tournament in Morehead City.

Posted by Callie Garrett
b2b marketing
B2B Social

Social Media in the B2B World

Are you interested in learning how social media can enhance your online presence and give your business a much-needed boost in the B2B market? Whether you were an attendee or are just looking for some helpful tips, here are the highlights from our presentation at mfgCon.

One goal of B2B is branding and knowing your audience. Your target audience in B2B is typically business owners and other companies as opposed to the consumer, so by gearing your social media approach towards their likes and interests you’ll be able to start building your company’s brand. If you’re struggling to build that audience, see what your competitors are doing/using and then put your own business’s twist on it and take it up a notch.

When using social media, you want to define a brand personality. This will help engage your audience and attract new clients. Social selling is a great tool you should incorporate into your B2B marketing plan when trying to attract an audience. Social selling is using social media to introduce prospects into your funnel. The goal is to find clients that could benefit from your product and then build a relationship by providing helpful content and value.

Though LinkedIn is proven to be the most effective social media site for businesses with a 63% effectiveness rating, Twitter is a close second with 55%, and YouTube is at 48%. Taking advantage of these other social media sites and using them to complement your overall marketing strategy can take your social media presence to the next level.

Content for your Social Media platforms:
Content can be as simple as a photo and short text on Twitter, Instagram, or Facebook. These images and/or graphics are perfect for starting a social media presence because you can post multiple times throughout the day without taking up much of your time. Try branching into creating original content for your business, through SEO-rich blogs on your company website or videos that convey your brand personality while providing viewers with valuable product information through tutorials, demos, product insights, etc… This kind of content goes much more in-depth, giving followers an inside look at your company, industry and products. Though they require more time and effort, they can really help you personalize your content and show your expertise in your field.

Well-planned content will help engage your audience and increase your brand awareness throughout the industry. If you have any questions or would like to talk further, connect with us online on Facebook and LinkedIn. Better yet, shoot us an email at sayhello@bgdigitalgroup.com.

Posted by Callie Garrett