Tag: north carolina digital marketing news

blogs
Digital

Blogs and Emails: How Do You Know Your Target Audience is Reading?

Creating a successful blog or email campaign is about one thing:  content. Here are a few tips to help make your emails and blogs reader-friendly and visually appealing, while helping your business’ SEO and rating on Google.

 
Using Plug-In’s and Automated Email Software
There are a lot of great marketing monitoring tools to help you and your advertising agency monitor how your content is performing, what people are reading, and how you can improve your SEO rating. For blogging, Yoast is a great tool to utilize keywords within blogs, perfect blog titles, manage URLs, and perfect meta descriptions for every bit of content on your website. Another great program for monitoring email performance, sending mass emails, and creating new content for emails is MailChimp. With MailChimp, you can utilize social media, content creation, and data analysis all within one single program.

 
It’s All About the Content
Now that you can track how your content is performing on multiple platforms using plugins and ad software, you need to create sharable content. What does this mean? It means keywords, originality, and links galore. Ensuring relevant keywords pop up in all your webpage content, whether it be blogs, emails, or copy on your website, is absolutely essential to a great SEO rating on Google. The key is making sure your content has keywords and links but, more importantly, that those keywords are original to your company and flow naturally for the reader . Repeated, unoriginal content with weak headlines will guarantee a low-open and click-through rating for your blogs and emails.

 

BG Digital Group creates visually appealing and engaging content that continually helps our clients have a competitive advantage. Blogs and email marketing work best in tandem with blogs providing readers timely and relevant content that emails further promote through clickable links leading back to the client’s website.

 

Our team knows exactly what it takes to receive a great SEO rating, and we have all the tools and programs to do it. Our experts can connect your site with Yoast and manage your MailChimp account, while explaining how you can track and create your own content using these platforms. Call us today to talk about your options for both blogging and email automation; we have all the right ideas to make your marketing matter.

Posted by Callie Garrett
Digital

How Do You Know When It’s Time for a Website Refresh?

Your webpage is the most important information source for potential and current customers. On average, according to the Nielson Norman Research Group, users will leave a webpage in 10-20 seconds if the page is not considered interesting or valuable to their online mission. If it’s been 3-5 years (or even less), since you’ve last updated your site, it may be time for a website refresh. After all, your webpage is home to the largest amount of information regarding your business.

Not sure if it’s time to revamp your page? Here are a few reasons you may need to consider a website refresh today:

Your Brand and Information Is Not Up-to-Date
This is the most important part of updating a website. Since you could have hundreds of potential customers viewing your page every day, it’s important to ensure that every single piece of information is current and reflects exactly what you want visitors to see. Having old information or an expired brand identity can cause your customers to lose trust in your business or get confused about what your business is all about.
It’s Outdated
Not only is outdated information detrimental to your online presence, so is having a traditional, dated design. With this, it’s important to make sure your page is appealing, modern, and easy to use, including ensuring your page is mobile friendly. In fact, StatCounter Global Stats, a web analytics service, claims that mobile page views of the world’s websites surpassed desktop page views.

Your Website’s Traffic and SEO is Declining
Finally, let’s talk about growth. Are you able to track the statistics of your website? If not, that’s one of the first things that should be addressed in a website update. You need to be able to see who is coming to your site, where they’re coming from, and how long they stay. A higher SEO rating places your webpage higher on Google’s search listings, increasing your traffic over time. If you can track your SEO and web traffic already, any sight of significant decline may suggest that you need an update.

BG Digital Group has all the expert advice and help you need to kick start a website update ASAP. From making a new website from scratch, to editing information, to re-branding a site, even hosting information, we have you covered. Give our website development and digital marketing experts a call or visit our website to see what we can do improve your business’ website.

Posted by Callie Garrett
SSL Certificate
Digital

Better Safe Than Sorry: SSL Certificates

In a recent study, the FBI found that there are 4,000 ransomware hacking attempts every day. These hacks are particularly alarming to business owners, as some of them are committed against customers visiting ecommerce sites. How can you protect yourself and customers? BG Digital Group has an easy answer: SSL Certificates.

What are SSL Certificates? 
SSL Certificates are a standard way to encrypt your webpage to protect users from having their sensitive information stolen or tampered with by hackers. Adding an SSL Certificate to a website guarantees that the site is authentic (not a fake landing page controlled by hackers), ensures all the data coming in and out of the site is protected with encryption, and increases load speeds for all of your pages. With an SSL Certificate, not only will your page visitors know your site is secure, Google knows too. Adding a certificate will help your page’s SEO rating on Google, putting your page higher on the list of search results.

Owning your own business can be a great pleasure, allowing yourself more flexibility, time, and control, but with those things comes great responsibility. You wouldn’t want to provide your customers with products that may place them at risk, for your own good and theirs. Being trusted by your customers is important, and the last thing you would want is someone’s precious personal information being exploited by hackers because of a visit to your business’ webpage.

In an ideal world, every site should have an SSL Certificate, as dealing with hackers is never a fun thing to deal with. Any website that collects information, whether it be logins, medical records, legal documents, ecommerce transactions, or even simple contact forms needs to be encrypted to protect against ever-evolving hacking tactics.

 

 

Lucky for you, BG Digital Group can get you the protection both you and your customers need and deserve. For an annual fee of $100, you can add an SSL Certificate to your site, which would include the padlock in the search bar (as pictured) and security against information hackers. Don’t wait for a hacker to prey upon you or your customers. The extra money is worth saving you from having to explain why a customer’s card was compromised or worse. Give us a call today, and we can add the encryption in no time.

Posted by Callie Garrett
Digital Social Traditional

Top Five Reasons It May Be Time to Hire a Marketing Firm

While watching your business grow is great, it can be overwhelming. However, a stagnate or declining business is even more stressful, and at some point something must give. Marketing is key for continued growth; therefore, it should be a top priority for our business. However, when production, management, and quality control become overwhelming, often times marketing is the first area to suffer. While, hiring a marketing firm may seem expensive, it’s worth the investment to have it done right. The experts at Ad Age have repeatedly said hiring an external firm can reduce the likelihood of mistakes, and a botched reputation, which can spell death for your business.  Here are five reasons that it may be time to hire an advertising agency:

Posted by Callie Garrett
buddy surfing competition
Agency News

BG Digital Group Supports the Buddy Pelletier Memorial Surfing Competition

Oh, Buddy! It’s time for a surfing competition!
 

Each year the Buddy Pelletier Surfing Foundation holds a longboard memorial classic in remembrance of Buddy Pelletier, a true Southern gentleman who brought style, class, a giving heart, and a competitive spirit to the surfing world. “The Buddy,” a competition open to surfers of all ages and expertise, was held at Oceana Fishing Pier in Atlantic Beach, NC over the weekend.

Posted by Callie Garrett
social media content creation
Social

3 Rules for Creating Content for Social Media

Are you struggling to make an impact on social media? Did you create a Facebook page because every other business was and now you’re failing to see the benefit of the platform? Are your posts getting lost in the sea of information? By following these three “rules” you can beef up your social media presence in a jiff!
 
Rule Number 1: Be open and patient.
Think of social media as a marathon, not a sprint. Growing on social media is a process and you won’t see results overnight. Similarly, producing creative content that performs well takes time and proper preparation. In some cases, it can take months to plan one short campaign. Continue to dream big and think ahead while being patient and working diligently towards the larger, long-term goals of the brand.

 
Rule Number 2: Create original content.
Whether you create videos or other posts, you’ll want to create original imagery that conveys your brand messaging. Do you want to dive into meme culture? Use your own content to create relatable memes rather than taking one from another site. At its core, social media marketing is rooted in gaining additional visibility for brands and organizations.

Use your creativity to convey your messaging clearly. Create content that speaks to your audience’s individual needs and encourages interaction and conversation. This will help you have more meaningful interactions online with customers and create experiences that were never before thought possible.

When using social media (even as an advertising tool), it is important to remember that audiences want more than a sales pitch; they want experiences, useful information, and connection. Every social media platform has its own unique properties and these affect how different forms of content perform. You must learn your audience(s) across each platform and adapt your content accordingly.

 
Rule Number 3: Plan content with consideration.
When planning your content, it is important to consider the demographic of the audience and what users expect to see online. Do you need to post something new every day? No; take into consideration the platform, algorithm updates, and audience insights to have an idea of how often you should post. Should your tweets be copied from your Instagram posts, or vice versa? No, they should reflect the culture that exists on the specific platform in order to be successful.

While it can be helpful to follow a schedule for posting, when you post and react to what is happening in real time your audience is more actively engaged. In doing this, you encourage conversations organically. Following a plan too closely can result in your content becoming stale and inauthentic over time, leaving your audience apathetic to your messaging.

 

At BG Digital Group, we are experienced, knowledgeable, creative, and have access to tools thatdetect and analyze your audience. By partnering with us, we will help you become a part of something bigger. Contact us to learn more.

Posted by Callie Garrett
full-service
Uncategorized

The Benefits of Full-Service Marketing

Parker Honda of Morehead City, North Carolina, has many things to celebrate and reason to be proud – 70 years of comfortable car buying service, winning the prestigious President’s award for a total of nine years, and experiencing one of their best years in 2016. From website maintenance and email marketing, to social media and digital marketing, BG Digital Group is honored to have been a part of making this happen with our award-winning services. Parker Honda is one our many full-service clients in which we are privileged to manage their advertising needs. Each client is unique in their advertising musts and car dealership marketing is no exception.

Posted by Callie Garrett
Digital

Learn How Digital Marketing Can Help Your Business

Digital marketing is the blanket term used for marketing products or services “digitally” or, in other words, on the internet. It is online marketing that utilizes digital channels such as Google search, Facebook, Instagram, LinkedIn, email and other websites.

Because the internet has shifted the way customers now shop for products or services, businesses must adapt to this trend and craft a digital strategy that meets their goals and keeps them relevant in their market. Digital marketing done right, works for all brands, big and small.
Don’t miss out on this opportunity
You may believe that digital marketing will not make a difference to your business. However, recent Google statistics show that 82% of prospective buyers use their mobile devices to influence their decision in the often long purchase process.  Google calls these “Micro-Moments”.
Digital Marketing can:

Connect you with customers around the world through Google search. SEO (Search Engine Optimization) utilization will help keep your business relevant when searches are performed.
Create lasting relationships with customers by utilizing social media, blogs, and email marketing.
Allow for the data collection and research so that your business can understand your customers’ needs throughout the buying process.
Allow you to measure success by determining what traffic leads to a conversion goal (conversion tracking). This can be any sort of lead, subscription, or inquiry. This is of high importance in digital marketing.
Allow you reach thousands of potential customers that you couldn’t have imagined. You can reach new customers across the country, even globally.
Keep you ahead of your competitors.

 
BG Digital Group can design eye-catching ads that can reach your target demographic wherever they are online even when searching for your competitors. Plus, we’ll ensure that they are placed on publishing sites that your customers visit so you can stay on the top of the mind of your potential customers. Then, we can set up tracking to measure their success and conversions.

Call us today to set up a free consultation on how we can help your business. We make marketing that matters!

Posted by Callie Garrett
Agency News

What We’re Reading, Watching, and Listening To | BG Digital Group

In this industry, it’s imperative that we always stay on top of ourselves and challenge each other. That’s why we strive to stay constantly taking in information and inspiration, through books, podcasts, and even television and movies, so that we are ever growing and learning in both our personal and professional lives.
Here’s what we’ve been reading, watching, and listening to:

Posted by Callie Garrett