Tag: Public Relations


The Benefits of Full-Service Marketing

Parker Honda of Morehead City, North Carolina, has many things to celebrate and reason to be proud – 70 years of comfortable car buying service, winning the prestigious President’s award for a total of nine years, and experiencing one of their best years in 2016. From website maintenance and email marketing, to social media and digital marketing, BG Digital Group is honored to have been a part of making this happen with our award-winning services. Parker Honda is one our many full-service clients in which we are privileged to manage their advertising needs. Each client is unique in their advertising musts and car dealership marketing is no exception.

Posted by Callie Garrett

Learn How Digital Marketing Can Help Your Business

Digital marketing is the blanket term used for marketing products or services “digitally” or, in other words, on the internet. It is online marketing that utilizes digital channels such as Google search, Facebook, Instagram, LinkedIn, email and other websites.

Because the internet has shifted the way customers now shop for products or services, businesses must adapt to this trend and craft a digital strategy that meets their goals and keeps them relevant in their market. Digital marketing done right, works for all brands, big and small.
Don’t miss out on this opportunity
You may believe that digital marketing will not make a difference to your business. However, recent Google statistics show that 82% of prospective buyers use their mobile devices to influence their decision in the often long purchase process.  Google calls these “Micro-Moments”.
Digital Marketing can:

Connect you with customers around the world through Google search. SEO (Search Engine Optimization) utilization will help keep your business relevant when searches are performed.
Create lasting relationships with customers by utilizing social media, blogs, and email marketing.
Allow for the data collection and research so that your business can understand your customers’ needs throughout the buying process.
Allow you to measure success by determining what traffic leads to a conversion goal (conversion tracking). This can be any sort of lead, subscription, or inquiry. This is of high importance in digital marketing.
Allow you reach thousands of potential customers that you couldn’t have imagined. You can reach new customers across the country, even globally.
Keep you ahead of your competitors.

BG Digital Group can design eye-catching ads that can reach your target demographic wherever they are online even when searching for your competitors. Plus, we’ll ensure that they are placed on publishing sites that your customers visit so you can stay on the top of the mind of your potential customers. Then, we can set up tracking to measure their success and conversions.

Call us today to set up a free consultation on how we can help your business. We make marketing that matters!

Posted by Callie Garrett
B2B Marketing

Innovations in B2B Marketing that Matter For Your Business

In a world full of emerging technology and reliance on social media, it’s hard to keep up with what’s going on and pull your business’s marketing plan to the forefront of the competitive market. In fact, it’s interesting to see how technology evolves, or goes back to the basics, as time goes on. Here’s a few ways we see marketing continuing to evolve in the B2B community:

Posted by Callie Garrett
Digital Traditional

How to Market Your Green Initiative

Today, it is becoming increasingly more popular for businesses to start a green initiative. Consumers are becoming more aware and conscious of their effect on the planet and want to do something to make a difference. A preference for doing business with eco-conscious companies is rising, making it important for companies that go green to advertise that. Marketing a green initiative is critical for business because making their eco-friendly efforts known will inevitably attract like-minded people. When it comes to marketing a business as “green” or “eco-friendly”, however, there are a few key things to keep in mind.

Posted by Callie Garrett

How to Plan a Successful Networking Event

Do you ever get the idea to throw a wonderful party, but worry that no one will actually come? The sentiment is just the same for work events as it is for your social life. Local business people need to network and get to know each other in an effort to build up the community, and yet, those very same business people are terrified to send out the invitations. Planning a networking event doesn’t have to be scary.

Last night, a lot of hard work came to fruition at the Crystal Coast Bridal Alliance’s first member networking event, and it was a huge success. The Crystal Coast Bridal Alliance is a local organization dedicated to promoting the best wedding professionals to brides who dream of getting married on the Crystal Coast. After a wildly successful first four months, it was time for the members to get to know each other. Our marketing experts planned a night to remember, and you can steal some of our secrets.

Posted by Rebecca Worcester

How to Break Into the Adventure Industry With Event Marketing

Meet RuthAnne.
She’s an account manager at BG Digital Group and lover of all things adventure. After just over two years with our business (RuthAnne joined when we were still Bellagurl Marketing), she has already established herself as our office’s outdoor brands expert. Her days outside of the office are spent fishing, hunting, playing on the water, or anything else that keeps her on her feet, which makes RuthAnne perfectly suited for event marketing on the Crystal Coast and beyond.

Posted by Rebecca Worcester

Building a Brand Personality with Rosalind

Meet Rosalind.

She’s our agency administrator at BG Digital Group, and a brave soul who manages to be an integral part of our team while also pursuing a degree in International Hospitality Business Management from the University of Derby, UK. Rosalind takes pride in helping to organize and streamline processes in the business, creating not only an efficient office, but a delightful customer experience. She is proof that a company is more than just the services it offers. Just like Rosalind, a brand can have a very unique personality. Today, she’s lending us some lessons learned about building a brand from some of her favorites.

Posted by Rebecca Worcester

9 Reasons Why You Need Event Marketing

Ready to get serious about social mediamarketing? Our experts combine public relations, excellent skills in communication, business sense, and marketing genius to amplify your event to new heights, reaching your goal audience and beyond. It’s more than a single person can handle. That’s why BG Digital Group has a strong team trained to deal with everything from live tweeting to crisis management. Here are 9 reasons why you need an event marketing team:

Posted by Rebecca Worcester