Tag: Public Relations

Traditional

How to Plan a Successful Networking Event

Do you ever get the idea to throw a wonderful party, but worry that no one will actually come? The sentiment is just the same for work events as it is for your social life. Local business people need to network and get to know each other in an effort to build up the community, and yet, those very same business people are terrified to send out the invitations. Planning a networking event doesn’t have to be scary.

Last night, a lot of hard work came to fruition at the Crystal Coast Bridal Alliance’s first member networking event, and it was a huge success. The Crystal Coast Bridal Alliance is a local organization dedicated to promoting the best wedding professionals to brides who dream of getting married on the Crystal Coast. After a wildly successful first four months, it was time for the members to get to know each other. Our marketing experts planned a night to remember, and you can steal some of our secrets.

Posted by Rebecca Worcester
Social

How to Break Into the Adventure Industry With Event Marketing

Meet RuthAnne.
She’s an account manager at BG Digital Group and lover of all things adventure. After just over two years with our business (RuthAnne joined when we were still Bellagurl Marketing), she has already established herself as our office’s outdoor brands expert. Her days outside of the office are spent fishing, hunting, playing on the water, or anything else that keeps her on her feet, which makes RuthAnne perfectly suited for event marketing on the Crystal Coast and beyond.

Posted by Rebecca Worcester
Digital

Building a Brand Personality with Rosalind

Meet Rosalind.

She’s our agency administrator at BG Digital Group, and a brave soul who manages to be an integral part of our team while also pursuing a degree in International Hospitality Business Management from the University of Derby, UK. Rosalind takes pride in helping to organize and streamline processes in the business, creating not only an efficient office, but a delightful customer experience. She is proof that a company is more than just the services it offers. Just like Rosalind, a brand can have a very unique personality. Today, she’s lending us some lessons learned about building a brand from some of her favorites.

Posted by Rebecca Worcester
Social

9 Reasons Why You Need Event Marketing

Ready to get serious about social mediamarketing? Our experts combine public relations, excellent skills in communication, business sense, and marketing genius to amplify your event to new heights, reaching your goal audience and beyond. It’s more than a single person can handle. That’s why BG Digital Group has a strong team trained to deal with everything from live tweeting to crisis management. Here are 9 reasons why you need an event marketing team:

Posted by Rebecca Worcester
Digital

How Do You Know When It’s Time To Rebrand?

You may have noticed a few changes happening with our company over the past few weeks. We’ve been trying out something new, and we hope you like it as much as we do: it’s our new name, BG Digital Group. But it’s a lot more than just a sticker on the door. It’s a shift in our focus toward digital marketing. Everything that we do to market businesses is customer-centric and driven by digital, and it’s time for a name that reflects how we do business. How do you know when it’s time to rebrand?

Posted by Rebecca Worcester
Traditional

Merry Marketing: Giving Back During the “Giving Season”

During the season that has come to focus around getting, it’s important to remember giving is just as significant. We think that your local community would appreciate this mantra as well; even if they need to be reminded of it! In today’s society, community involvement is not only valued, it is now viewed as your company’s public relations. This is an aspect of your company’s marketing plan that you don’t want to overlook. 

Posted by Cheryl Pigott