Tag: social media managers

social media campaign
Social

Is it Time to Have a Social Media Campaign?

As of 2017 a whopping 81% of the U.S. population uses social media. Social media is defined as social networking sites, online picture collaborations, and messaging and forum sites. While you’re familiar with social media for personal use, social media for businesses is a different ballgame. In fact, some businesses completely operate through social media. Whether you have an online business or are looking to implement a new social marketing plan, an effective social strategy can increase both awareness and sales. Now, when is it time for your business to launch a social media campaign and how do you measure its effectiveness?

 
You’ve established a Consistent Brand
Social media is about strong branding and building relationships with potential and current customers. Whether it’s Instagram, LinkedIn, YouTube, Facebook, Twitter, or Google+, keeping a brand consistent on social media creates a persona for your business that customers can learn and connect with, bringing them closer to making purchases. Your followers become your brand ambassadors, essentially advertising on your behalf.

 
People Love Your Product
Have you gotten a great response for your product(s) or business? Maybe you need to communicate in real time about deals, your hours, events, new products, or just keep a personal connection? It may be time to develop a social media plan. This social media plan will help with keeping your customer relationship strong. Make sure you know your target audience and select the right social media platform to keep connected.

 
How do I Measure my Social Media Performance?
Measuring whether a new social media campaign is working is easy. Are you reaching your target market with your posts? Have social media ‘influencers’ noticed your brand? Does a high number of followers suggest a successful campaign? Sometimes. Most social media platforms have tools to track your campaigns by monitoring who is looking at your posts, if your posts have referred people to your website, or if a post fell flat. This way you’re able to see what works and what tweaks need to be made to better your campaign.

 

We have a stellar social media team here at BG Digital Group, and whether you’re in need of starting a campaign or cleaning up a current one, we’re here to help. Give us a call today, and we can take a look into what will help make your social media marketing matter.

Posted by Callie Garrett
blogs
Digital

Blogs and Emails: How Do You Know Your Target Audience is Reading?

Creating a successful blog or email campaign is about one thing:  content. Here are a few tips to help make your emails and blogs reader-friendly and visually appealing, while helping your business’ SEO and rating on Google.

 
Using Plug-In’s and Automated Email Software
There are a lot of great marketing monitoring tools to help you and your advertising agency monitor how your content is performing, what people are reading, and how you can improve your SEO rating. For blogging, Yoast is a great tool to utilize keywords within blogs, perfect blog titles, manage URLs, and perfect meta descriptions for every bit of content on your website. Another great program for monitoring email performance, sending mass emails, and creating new content for emails is MailChimp. With MailChimp, you can utilize social media, content creation, and data analysis all within one single program.

 
It’s All About the Content
Now that you can track how your content is performing on multiple platforms using plugins and ad software, you need to create sharable content. What does this mean? It means keywords, originality, and links galore. Ensuring relevant keywords pop up in all your webpage content, whether it be blogs, emails, or copy on your website, is absolutely essential to a great SEO rating on Google. The key is making sure your content has keywords and links but, more importantly, that those keywords are original to your company and flow naturally for the reader . Repeated, unoriginal content with weak headlines will guarantee a low-open and click-through rating for your blogs and emails.

 

BG Digital Group creates visually appealing and engaging content that continually helps our clients have a competitive advantage. Blogs and email marketing work best in tandem with blogs providing readers timely and relevant content that emails further promote through clickable links leading back to the client’s website.

 

Our team knows exactly what it takes to receive a great SEO rating, and we have all the tools and programs to do it. Our experts can connect your site with Yoast and manage your MailChimp account, while explaining how you can track and create your own content using these platforms. Call us today to talk about your options for both blogging and email automation; we have all the right ideas to make your marketing matter.

Posted by Callie Garrett
b2b marketing
B2B Social

Social Media in the B2B World

Are you interested in learning how social media can enhance your online presence and give your business a much-needed boost in the B2B market? Whether you were an attendee or are just looking for some helpful tips, here are the highlights from our presentation at mfgCon.

KNOW YOUR GOAL
One goal of B2B is branding and knowing your audience. Your target audience in B2B is typically business owners and other companies as opposed to the consumer, so by gearing your social media approach towards their likes and interests you’ll be able to start building your company’s brand. If you’re struggling to build that audience, see what your competitors are doing/using and then put your own business’s twist on it and take it up a notch.

DEFINE YOUR PERSONALITY
When using social media, you want to define a brand personality. This will help engage your audience and attract new clients. Social selling is a great tool you should incorporate into your B2B marketing plan when trying to attract an audience. Social selling is using social media to introduce prospects into your funnel. The goal is to find clients that could benefit from your product and then build a relationship by providing helpful content and value.

EXPAND
Though LinkedIn is proven to be the most effective social media site for businesses with a 63% effectiveness rating, Twitter is a close second with 55%, and YouTube is at 48%. Taking advantage of these other social media sites and using them to complement your overall marketing strategy can take your social media presence to the next level.

Content for your Social Media platforms:
Content can be as simple as a photo and short text on Twitter, Instagram, or Facebook. These images and/or graphics are perfect for starting a social media presence because you can post multiple times throughout the day without taking up much of your time. Try branching into creating original content for your business, through SEO-rich blogs on your company website or videos that convey your brand personality while providing viewers with valuable product information through tutorials, demos, product insights, etc… This kind of content goes much more in-depth, giving followers an inside look at your company, industry and products. Though they require more time and effort, they can really help you personalize your content and show your expertise in your field.

Well-planned content will help engage your audience and increase your brand awareness throughout the industry. If you have any questions or would like to talk further, connect with us online on Facebook and LinkedIn. Better yet, shoot us an email at sayhello@bgdigitalgroup.com.

Posted by Callie Garrett
Digital Social Traditional

Top Five Reasons It May Be Time to Hire a Marketing Firm

While watching your business grow is great, it can be overwhelming. However, a stagnate or declining business is even more stressful, and at some point something must give. Marketing is key for continued growth; therefore, it should be a top priority for our business. However, when production, management, and quality control become overwhelming, often times marketing is the first area to suffer. While, hiring a marketing firm may seem expensive, it’s worth the investment to have it done right. The experts at Ad Age have repeatedly said hiring an external firm can reduce the likelihood of mistakes, and a botched reputation, which can spell death for your business.  Here are five reasons that it may be time to hire an advertising agency:

Posted by Callie Garrett
social media content creation
Social

3 Rules for Creating Content for Social Media

Are you struggling to make an impact on social media? Did you create a Facebook page because every other business was and now you’re failing to see the benefit of the platform? Are your posts getting lost in the sea of information? By following these three “rules” you can beef up your social media presence in a jiff!
 
Rule Number 1: Be open and patient.
Think of social media as a marathon, not a sprint. Growing on social media is a process and you won’t see results overnight. Similarly, producing creative content that performs well takes time and proper preparation. In some cases, it can take months to plan one short campaign. Continue to dream big and think ahead while being patient and working diligently towards the larger, long-term goals of the brand.

 
Rule Number 2: Create original content.
Whether you create videos or other posts, you’ll want to create original imagery that conveys your brand messaging. Do you want to dive into meme culture? Use your own content to create relatable memes rather than taking one from another site. At its core, social media marketing is rooted in gaining additional visibility for brands and organizations.

Use your creativity to convey your messaging clearly. Create content that speaks to your audience’s individual needs and encourages interaction and conversation. This will help you have more meaningful interactions online with customers and create experiences that were never before thought possible.

When using social media (even as an advertising tool), it is important to remember that audiences want more than a sales pitch; they want experiences, useful information, and connection. Every social media platform has its own unique properties and these affect how different forms of content perform. You must learn your audience(s) across each platform and adapt your content accordingly.

 
Rule Number 3: Plan content with consideration.
When planning your content, it is important to consider the demographic of the audience and what users expect to see online. Do you need to post something new every day? No; take into consideration the platform, algorithm updates, and audience insights to have an idea of how often you should post. Should your tweets be copied from your Instagram posts, or vice versa? No, they should reflect the culture that exists on the specific platform in order to be successful.

While it can be helpful to follow a schedule for posting, when you post and react to what is happening in real time your audience is more actively engaged. In doing this, you encourage conversations organically. Following a plan too closely can result in your content becoming stale and inauthentic over time, leaving your audience apathetic to your messaging.

 

At BG Digital Group, we are experienced, knowledgeable, creative, and have access to tools thatdetect and analyze your audience. By partnering with us, we will help you become a part of something bigger. Contact us to learn more.

Posted by Callie Garrett