Tag: Social Media Marketing

price and budget
Digital

Why Price Shouldn’t Be Your Deciding Factor

You know you need to hire a marketing agency. However, is there room in the budget? This is a very common concern for most small businesses with tight budgets, but price doesn’t necessarily determine the best performance.

 

A good advertising agency will work with your budget, no matter how small, to deliver big results and growth for your business. In digital advertising, it’s important to consider that you may not need a large budget to generate strong results.  With a strong digital advertising strategy you’ll be able to test what works, observe performance, and change your budget to maintain an optimal level of success and payback.

Now that you know price is a flexible concept when hiring a marketing agency or advertising agency, a big question remains: how should you execute a plan? Before meeting with an agency, it’s important to hash out your company’s marketing needs and budget limitations. Here’s some of the essential questions to have answered before you walk into your first consultation:

What are your budget constraints? It’s very important to be realistic here because this is the benchmark for how much an agency will be able to do for your business.
What are your long term and short-term goals for marketing your business?
What specific items need to be addressed in your marketing plan? Do you need help with your social media marketing? Digital marketing and advertising? Public relations assistance? If you don’t have a focused marketing plan, take time to draft one to highlight your priorities.
Ask about results. How will you know a agency’s services are bringing you new business?
How will you and your firm communicate results and troubleshooting? Is there a reliable point of contact who will always be there to help?

 

 

At BG Digital, we work within your budget to create a lasting impact on your business’ growth. We look at every aspect of your business, big or small, and work to create a digital advertising plan that’s relevant and suited for your budget. We have digital advertising gurus experienced in Google AdWords, digital ad design, and social media management, and they’ll be ready to help you set a budget, stick to it, and get results. Call us today to talk about your options and let us help you get started on a digital advertising campaign that is perfect for your business.

Posted by Callie Garrett
Digital Social Traditional

Top Five Reasons It May Be Time to Hire a Marketing Firm

While watching your business grow is great, it can be overwhelming. However, a stagnate or declining business is even more stressful, and at some point something must give. Marketing is key for continued growth; therefore, it should be a top priority for our business. However, when production, management, and quality control become overwhelming, often times marketing is the first area to suffer. While, hiring a marketing firm may seem expensive, it’s worth the investment to have it done right. The experts at Ad Age have repeatedly said hiring an external firm can reduce the likelihood of mistakes, and a botched reputation, which can spell death for your business.  Here are five reasons that it may be time to hire an advertising agency:

Posted by Callie Garrett
social media content creation
Social

3 Rules for Creating Content for Social Media

Are you struggling to make an impact on social media? Did you create a Facebook page because every other business was and now you’re failing to see the benefit of the platform? Are your posts getting lost in the sea of information? By following these three “rules” you can beef up your social media presence in a jiff!
 
Rule Number 1: Be open and patient.
Think of social media as a marathon, not a sprint. Growing on social media is a process and you won’t see results overnight. Similarly, producing creative content that performs well takes time and proper preparation. In some cases, it can take months to plan one short campaign. Continue to dream big and think ahead while being patient and working diligently towards the larger, long-term goals of the brand.

 
Rule Number 2: Create original content.
Whether you create videos or other posts, you’ll want to create original imagery that conveys your brand messaging. Do you want to dive into meme culture? Use your own content to create relatable memes rather than taking one from another site. At its core, social media marketing is rooted in gaining additional visibility for brands and organizations.

Use your creativity to convey your messaging clearly. Create content that speaks to your audience’s individual needs and encourages interaction and conversation. This will help you have more meaningful interactions online with customers and create experiences that were never before thought possible.

When using social media (even as an advertising tool), it is important to remember that audiences want more than a sales pitch; they want experiences, useful information, and connection. Every social media platform has its own unique properties and these affect how different forms of content perform. You must learn your audience(s) across each platform and adapt your content accordingly.

 
Rule Number 3: Plan content with consideration.
When planning your content, it is important to consider the demographic of the audience and what users expect to see online. Do you need to post something new every day? No; take into consideration the platform, algorithm updates, and audience insights to have an idea of how often you should post. Should your tweets be copied from your Instagram posts, or vice versa? No, they should reflect the culture that exists on the specific platform in order to be successful.

While it can be helpful to follow a schedule for posting, when you post and react to what is happening in real time your audience is more actively engaged. In doing this, you encourage conversations organically. Following a plan too closely can result in your content becoming stale and inauthentic over time, leaving your audience apathetic to your messaging.

 

At BG Digital Group, we are experienced, knowledgeable, creative, and have access to tools thatdetect and analyze your audience. By partnering with us, we will help you become a part of something bigger. Contact us to learn more.

Posted by Callie Garrett
full-service
Uncategorized

The Benefits of Full-Service Marketing

Parker Honda of Morehead City, North Carolina, has many things to celebrate and reason to be proud – 70 years of comfortable car buying service, winning the prestigious President’s award for a total of nine years, and experiencing one of their best years in 2016. From website maintenance and email marketing, to social media and digital marketing, BG Digital Group is honored to have been a part of making this happen with our award-winning services. Parker Honda is one our many full-service clients in which we are privileged to manage their advertising needs. Each client is unique in their advertising musts and car dealership marketing is no exception.

Posted by Callie Garrett
Digital

Learn How Digital Marketing Can Help Your Business

Digital marketing is the blanket term used for marketing products or services “digitally” or, in other words, on the internet. It is online marketing that utilizes digital channels such as Google search, Facebook, Instagram, LinkedIn, email and other websites.

Because the internet has shifted the way customers now shop for products or services, businesses must adapt to this trend and craft a digital strategy that meets their goals and keeps them relevant in their market. Digital marketing done right, works for all brands, big and small.
Don’t miss out on this opportunity
You may believe that digital marketing will not make a difference to your business. However, recent Google statistics show that 82% of prospective buyers use their mobile devices to influence their decision in the often long purchase process.  Google calls these “Micro-Moments”.
Digital Marketing can:

Connect you with customers around the world through Google search. SEO (Search Engine Optimization) utilization will help keep your business relevant when searches are performed.
Create lasting relationships with customers by utilizing social media, blogs, and email marketing.
Allow for the data collection and research so that your business can understand your customers’ needs throughout the buying process.
Allow you to measure success by determining what traffic leads to a conversion goal (conversion tracking). This can be any sort of lead, subscription, or inquiry. This is of high importance in digital marketing.
Allow you reach thousands of potential customers that you couldn’t have imagined. You can reach new customers across the country, even globally.
Keep you ahead of your competitors.

 
BG Digital Group can design eye-catching ads that can reach your target demographic wherever they are online even when searching for your competitors. Plus, we’ll ensure that they are placed on publishing sites that your customers visit so you can stay on the top of the mind of your potential customers. Then, we can set up tracking to measure their success and conversions.

Call us today to set up a free consultation on how we can help your business. We make marketing that matters!

Posted by Callie Garrett
Agency News

What We’re Reading, Watching, and Listening To | BG Digital Group

In this industry, it’s imperative that we always stay on top of ourselves and challenge each other. That’s why we strive to stay constantly taking in information and inspiration, through books, podcasts, and even television and movies, so that we are ever growing and learning in both our personal and professional lives.
Here’s what we’ve been reading, watching, and listening to:

Posted by Callie Garrett