Tag: social media strategy

rebranding
Digital Social

5 Tips To Start Your New Year Off in the Right Marketing Direction

Is your business ready to overhaul its marketing plan? Starting off the New Year by planning a brand-new marketing plan is a great opportunity to rebrand, gain a wider reach, and get more business and more customers. We understand how difficult it can be to start planning your new marketing strategy. There are so many pieces to the marketing puzzle, but we have prepared a quick list of some of the most important items to focus on while planning for 2018.

1. Understand Your Brand
One of the most important areas of concern when beginning a new marketing plan is making sure you understand your brand and that it meets the image you’re trying to portray to your followers and customers. Is your logo modern and neat? Is your current brand in line with your business goals and image? Could you change your brand to meet your image goals? These questions are most important when thinking about whether it’s time to make some changes.

2. Creating Meaningful Content
One of the tips that has developed over time is that the more content your business shares with others, the better off your online rankings will be in the long-run. Making sure you have a long range plan of meaningful and engaging content will make your marketing strategy much easier to execute. Having a good idea of what content your business wants to produce, how you want to make the content, and how you want to share it with your potential and current customers makes being able to produce meaningful content easier, more concisely, and in the image of your business’ brand.

3. Overhaul Your Social Media
Overhauling your social media presence can be one of the easiest ways to make connections with possible customers and establish a voice for your business. Great goals to set when thinking about how and why you want to revamp your business’ social media plan are gaining followers, increasing engagement rates, and promoting webpage traffic. While increasing the numbers of your follower counts is not just important for your business’ brand awareness, it’s important for your conversion rates, generation of leads, and engagement rates. By gaining followers with the sharing of meaningful content, you gain more traffic to your business webpages, which can eventually be turned into true engagement with your posts. The wider your reach, the better chances you have to finding who your most promising leads will be for the rest of the year.

4. Webpage Traffic
Is your website easy to navigate, modern in design, informative, always updated, and parallel to your business’ voice? Having a great webpage can not only bring more visitors, but it makes them stay longer on your site and get to know your business and brand. In addition to making sure your site is both enjoyable and easy to use, continuous blogging and content additions are extremely important when deciding how to improve your website. Adding content regularly to your webpage is extremely helpful to increasing SEO and site rankings. Building SEO takes a good amount of time and a large amount of content, so starting off early is a great way to reach your goals by the end of the year.

5. Email Marketing
One of the greatest ways to reach possible customers efficiently is by using email marketing. Making a cohesive email marketing plan early on in the year will make following your plan easier and making edits to your plan more feasible. Using a variety of email ideas and plans will allow you to see what your subscribers enjoy reading and what attracts new subscribers. Being able to merge a redesign of your webpage, social media, and email marketing strategy allows for an easier plan to drive new subscribers, making for easier lead generation. Email marketing directly interacts with your consumers, making for higher conversion rates and repeated visitors to your pages.

While all of these focuses can lead to a great marketing plan for the new year, the most important detail to consider when trying to intensively redo a marketing plan is making sure that your goals are attainable and not overly aggressive. Gaining online recognition, a higher search engine ranking, and a large list of followers takes time to achieve, and the first step to achieving great marketing goals is realizing what is truly attainable.

BG Digital Group is a Google Partner digital marketing agency located in eastern North Carolina. We understand what it takes to create a modern, effective marketing plan, and we’re ready to take on the New Year with you and make a difference in your business’ success. From North Carolina website design, to logos, to social media management and content creation, we can do it all from top to bottom, exactly how you need. Contact us today to begin making your personal list of goals a reality this New Year.

Posted by admin
Social Media Marketing
B2B

Social Media and B2B: A Beginner’s Guide

A majority of what you see on social media today may seem overwhelmingly geared towards personal consumer sales and B2C business, but there’s a whole different world that has proven success and engagement within social media. That world is B2B social media marketing. The keys to marketing your B2B company on social media are targeting and branding. Now you must be asking, “Where do I begin? Which platform is the best one for my business?” That’s an easy answer, there’s plenty of social media platforms that are fantastic tools for B2B connections. From LinkedIn to Google+, all can be utilized in different ways to build your business’ presence and generate leads. In fact, according to Hootsuite, a social media marketing platform, 92% of B2B marketers use social media for content marketing. If you’re ready to begin your B2B social media campaign, here’s a few beginning tips from the experts at BG Digital Group that can give you the head-start you need before making a comprehensive marketing plan:

Engage on Multiple Platforms, but Realize How to Use Them Differently
For a successful presence on social media, the most imperative thing to do is create and share meaningful content. The more important content that goes online about your business, the more potential customers will see it, recognize your business at a faster rate, and realize what your business is all about.

The largest platforms to take advantage of are LinkedIn, Facebook, Twitter, Google+, Instagram, and YouTube; however, these platforms differ in the way they should be used. As we mentioned before, the two main uses of social media for B2B marketing are targeting and branding. LinkedIn, the most used platform for B2B marketing, is used mainly for targeting and generating leads. While branding is very important on LinkedIn, LinkedIn is a more content driven, connection heavy platform. Check out our previous blog regarding LinkedIn B2B marketing to learn more about how you can improve your company’s LinkedIn profile and content. The other platforms, like Facebook, Twitter, and Instagram, are great for making connections, but more so for branding, image content, and communicating the personality of your business. These platforms also allow you to use a more conversational tone, a sense of humor, and engage directly with your customers to create a more personal feel and trustworthy presence online.

Consider Using More Innovative Content with Personality
Whether you’re involved in B2C or B2B, there’s no arguing that your online presence will be better off and more successful with a wide range of ever-changing content. Sometimes, however, some may associate B2B marketing with boring content or niche industries that are interesting to only a handful of customers. This is a common misconception, but is not the case in B2B social media marketing. When thinking outside the box in B2B marketing, a great way to start more innovative campaigns is coming up with long- and short-term goals with unique content focuses, such as the technological side of your business or the culture of your business, which can make your social media campaigns differ over time. This allows your business to have a presence in many different online segments and attract a plethora of new business customers who you never imagined reaching before!

While it’s true that using social media to promote any business is not an overnight operation, using these tactics can steer you in the right direction while planning your long-term social media campaign. It’s important to realize your brand identity as a business, your target markets online, and how you can create a professional, yet personable, presence online. After realizing these details of your business, you can start creating meaningful content that can be shared with customers overtime and adhere to your long-term goals and social media themes. When you are ready to take your business’ B2B social media marketing to the next level, promote your new content, and further your detailed plan of innovative content creation, BG Digital Group is here to help you every step of the way. We have experience in managing B2B marketing with social media, blogging, website design, graphic design, and so much more. Not only that, we can continuously help create your content and provide unique ideas to make your business stand out online and reach more customers on a daily basis. So, what are you waiting for? Give us a call today so we can get down to business and start planning your innovative and extensive B2B marketing plan!

Posted by admin
social media campaign
Social

Is it Time to Have a Social Media Campaign?

As of 2017 a whopping 81% of the U.S. population uses social media. Social media is defined as social networking sites, online picture collaborations, and messaging and forum sites. While you’re familiar with social media for personal use, social media for businesses is a different ballgame. In fact, some businesses completely operate through social media. Whether you have an online business or are looking to implement a new social marketing plan, an effective social strategy can increase both awareness and sales. Now, when is it time for your business to launch a social media campaign and how do you measure its effectiveness?

 
You’ve established a Consistent Brand
Social media is about strong branding and building relationships with potential and current customers. Whether it’s Instagram, LinkedIn, YouTube, Facebook, Twitter, or Google+, keeping a brand consistent on social media creates a persona for your business that customers can learn and connect with, bringing them closer to making purchases. Your followers become your brand ambassadors, essentially advertising on your behalf.

 
People Love Your Product
Have you gotten a great response for your product(s) or business? Maybe you need to communicate in real time about deals, your hours, events, new products, or just keep a personal connection? It may be time to develop a social media plan. This social media plan will help with keeping your customer relationship strong. Make sure you know your target audience and select the right social media platform to keep connected.

 
How do I Measure my Social Media Performance?
Measuring whether a new social media campaign is working is easy. Are you reaching your target market with your posts? Have social media ‘influencers’ noticed your brand? Does a high number of followers suggest a successful campaign? Sometimes. Most social media platforms have tools to track your campaigns by monitoring who is looking at your posts, if your posts have referred people to your website, or if a post fell flat. This way you’re able to see what works and what tweaks need to be made to better your campaign.

 

We have a stellar social media team here at BG Digital Group, and whether you’re in need of starting a campaign or cleaning up a current one, we’re here to help. Give us a call today, and we can take a look into what will help make your social media marketing matter.

Posted by Callie Garrett
advertising budget
Traditional

Tips to Plan a Great Advertising Budget

Marketing and advertising are some of the most important and essential aspects of planning and maintaining a business. To execute a good marketing plan that will be sure to promote growth, you need to perfect your budget and maximize every cent spent. Here’s a few tips about planning a great advertising budget:

 

Define Marketing Within Your Main Budget
According to Entrepreneur, a new company, defined as one to five years old, should devote about 12% to 20% of gross revenue to marketing. An old company, defined as five years or older, needs to devote between 6% and 12% annually. The marketplace has evolved to be extremely competitive. It’s rare to find a truly niche product, and with product development rates and online advertising usage higher than ever, it’s important to give your company an edge in advertising by having a strong defined budget.

 

Define What Areas Need the Most Attention
Once you have an overall marketing and advertising budget for your company, your next step should be to determine how to allocate your budget into areas of advertising that suit your needs. How do you want to market your business to your customers? What target customers do you want to reach? What media do you want to use? Are you interested in traditional media like billboards, newspaper and TV or are you interested in using digital solutions found with Google AdWords or social media advertising? These are all questions you need to ask yourself and discuss with your advertising agency.

 

Track How Your Ad Dollars Have Been Utilized
It’s easiest to maximize a budget when you can see how your past budgets have performed. By looking at the results and return on investment, you’ll be able to determine what areas are lacking in performance and which areas could use a budget cut or increase in spend. This way, you know what works and no penny goes to waste.

 

BG Digital Group can help you manage and plan your marketing budget, no matter the age of your company or the size of your budget. Regardless of budget size, we will help you maximize every bit of your monies. Give us a call today to see what we can do for you and how we can help you reach your business goals.

Posted by Callie Garrett
blogs
Digital

Blogs and Emails: How Do You Know Your Target Audience is Reading?

Creating a successful blog or email campaign is about one thing:  content. Here are a few tips to help make your emails and blogs reader-friendly and visually appealing, while helping your business’ SEO and rating on Google.

 
Using Plug-In’s and Automated Email Software
There are a lot of great marketing monitoring tools to help you and your advertising agency monitor how your content is performing, what people are reading, and how you can improve your SEO rating. For blogging, Yoast is a great tool to utilize keywords within blogs, perfect blog titles, manage URLs, and perfect meta descriptions for every bit of content on your website. Another great program for monitoring email performance, sending mass emails, and creating new content for emails is MailChimp. With MailChimp, you can utilize social media, content creation, and data analysis all within one single program.

 
It’s All About the Content
Now that you can track how your content is performing on multiple platforms using plugins and ad software, you need to create sharable content. What does this mean? It means keywords, originality, and links galore. Ensuring relevant keywords pop up in all your webpage content, whether it be blogs, emails, or copy on your website, is absolutely essential to a great SEO rating on Google. The key is making sure your content has keywords and links but, more importantly, that those keywords are original to your company and flow naturally for the reader . Repeated, unoriginal content with weak headlines will guarantee a low-open and click-through rating for your blogs and emails.

 

BG Digital Group creates visually appealing and engaging content that continually helps our clients have a competitive advantage. Blogs and email marketing work best in tandem with blogs providing readers timely and relevant content that emails further promote through clickable links leading back to the client’s website.

 

Our team knows exactly what it takes to receive a great SEO rating, and we have all the tools and programs to do it. Our experts can connect your site with Yoast and manage your MailChimp account, while explaining how you can track and create your own content using these platforms. Call us today to talk about your options for both blogging and email automation; we have all the right ideas to make your marketing matter.

Posted by Callie Garrett
social media event coverage
Social

Leveraging Social Media and Marketing to Promote Your Event

A well-managed, well-executed and highly-publicized event seems easy enough to achieve, right? Wrong! Effective event marketing takes weeks, months, sometimes years of preparation, especially for annual events that must keep up with social media’s ever-evolving trends and platforms. Social media is essential to successful events in today’s world. Not only does it give attendees a place to network, share pictures, memories, and engage in real-time with festival planners and goers, it offers a way for those interested to stay updated and have a vision of the event before it happens. Social media has become a critical and cost-effective tool to use when promoting events, and it allows marketers to leverage traditional advertising and digital advertising, driving down budgets, to reach a broader demographic.

 

When trying to figure out how to marry social media with traditional event coverage, it’s important to have all the details laid out about the event beforehand. Hiring an advertising agency with extensive live event social media management experience to execute your vision can be a major help, as an event can end up being a lot more work than planned. Knowing all the details, including the event’s brand image, a detailed schedule of events and guest appearances, logistics information such as parking, and a list of those in leadership roles will help an agency establish an effective marketing plan for your event and hash out a detailed social media schedule, which helps reduce last-minute chaos and allows festival management to focus on their event needs and tasks.

 

Make sure to utilize social media to boost awareness of the event, along with promotions during the event. Of course, traditional media like posters, flyers, and multiple medium ad campaigns are useful for reaching a direct local community; however, social media makes targeting those willing to travel for events easy. In the past, distance marketing was expensive and oftentimes not considered worth it for the price. Now, it’s easy and affordable to market anywhere in the world, and what better way to reach record attendance rates than to pre-promote at a low cost?

 

We know how time consuming it can be to plan an event from top to bottom, let alone market it and provide effective live coverage throughout the event. At BG Digital Group, we have extensive experience in providing award-winning event coverage, whether it be leveraging social media and marketing or purely social media marketing. Want to know more about how marketing an event works when working with us? Check out our recent case study on the Annual Big Rock Blue Marlin Tournament in Morehead City.

Posted by Callie Garrett
b2b marketing
B2B Social

Social Media in the B2B World

Are you interested in learning how social media can enhance your online presence and give your business a much-needed boost in the B2B market? Whether you were an attendee or are just looking for some helpful tips, here are the highlights from our presentation at mfgCon.

KNOW YOUR GOAL
One goal of B2B is branding and knowing your audience. Your target audience in B2B is typically business owners and other companies as opposed to the consumer, so by gearing your social media approach towards their likes and interests you’ll be able to start building your company’s brand. If you’re struggling to build that audience, see what your competitors are doing/using and then put your own business’s twist on it and take it up a notch.

DEFINE YOUR PERSONALITY
When using social media, you want to define a brand personality. This will help engage your audience and attract new clients. Social selling is a great tool you should incorporate into your B2B marketing plan when trying to attract an audience. Social selling is using social media to introduce prospects into your funnel. The goal is to find clients that could benefit from your product and then build a relationship by providing helpful content and value.

EXPAND
Though LinkedIn is proven to be the most effective social media site for businesses with a 63% effectiveness rating, Twitter is a close second with 55%, and YouTube is at 48%. Taking advantage of these other social media sites and using them to complement your overall marketing strategy can take your social media presence to the next level.

Content for your Social Media platforms:
Content can be as simple as a photo and short text on Twitter, Instagram, or Facebook. These images and/or graphics are perfect for starting a social media presence because you can post multiple times throughout the day without taking up much of your time. Try branching into creating original content for your business, through SEO-rich blogs on your company website or videos that convey your brand personality while providing viewers with valuable product information through tutorials, demos, product insights, etc… This kind of content goes much more in-depth, giving followers an inside look at your company, industry and products. Though they require more time and effort, they can really help you personalize your content and show your expertise in your field.

Well-planned content will help engage your audience and increase your brand awareness throughout the industry. If you have any questions or would like to talk further, connect with us online on Facebook and LinkedIn. Better yet, shoot us an email at sayhello@bgdigitalgroup.com.

Posted by Callie Garrett
Digital Social Traditional

Top Five Reasons It May Be Time to Hire a Marketing Firm

While watching your business grow is great, it can be overwhelming. However, a stagnate or declining business is even more stressful, and at some point something must give. Marketing is key for continued growth; therefore, it should be a top priority for our business. However, when production, management, and quality control become overwhelming, often times marketing is the first area to suffer. While, hiring a marketing firm may seem expensive, it’s worth the investment to have it done right. The experts at Ad Age have repeatedly said hiring an external firm can reduce the likelihood of mistakes, and a botched reputation, which can spell death for your business.  Here are five reasons that it may be time to hire an advertising agency:

Posted by Callie Garrett
social media content creation
Social

3 Rules for Creating Content for Social Media

Are you struggling to make an impact on social media? Did you create a Facebook page because every other business was and now you’re failing to see the benefit of the platform? Are your posts getting lost in the sea of information? By following these three “rules” you can beef up your social media presence in a jiff!
 
Rule Number 1: Be open and patient.
Think of social media as a marathon, not a sprint. Growing on social media is a process and you won’t see results overnight. Similarly, producing creative content that performs well takes time and proper preparation. In some cases, it can take months to plan one short campaign. Continue to dream big and think ahead while being patient and working diligently towards the larger, long-term goals of the brand.

 
Rule Number 2: Create original content.
Whether you create videos or other posts, you’ll want to create original imagery that conveys your brand messaging. Do you want to dive into meme culture? Use your own content to create relatable memes rather than taking one from another site. At its core, social media marketing is rooted in gaining additional visibility for brands and organizations.

Use your creativity to convey your messaging clearly. Create content that speaks to your audience’s individual needs and encourages interaction and conversation. This will help you have more meaningful interactions online with customers and create experiences that were never before thought possible.

When using social media (even as an advertising tool), it is important to remember that audiences want more than a sales pitch; they want experiences, useful information, and connection. Every social media platform has its own unique properties and these affect how different forms of content perform. You must learn your audience(s) across each platform and adapt your content accordingly.

 
Rule Number 3: Plan content with consideration.
When planning your content, it is important to consider the demographic of the audience and what users expect to see online. Do you need to post something new every day? No; take into consideration the platform, algorithm updates, and audience insights to have an idea of how often you should post. Should your tweets be copied from your Instagram posts, or vice versa? No, they should reflect the culture that exists on the specific platform in order to be successful.

While it can be helpful to follow a schedule for posting, when you post and react to what is happening in real time your audience is more actively engaged. In doing this, you encourage conversations organically. Following a plan too closely can result in your content becoming stale and inauthentic over time, leaving your audience apathetic to your messaging.

 

At BG Digital Group, we are experienced, knowledgeable, creative, and have access to tools thatdetect and analyze your audience. By partnering with us, we will help you become a part of something bigger. Contact us to learn more.

Posted by Callie Garrett