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Tag: social media strategy

Social Media Ad Success
Digital Marketing Social

Social Media Ad Success: Know The Important Details

Tracking your ad’s performance is one of the most important aspects of an ad campaign. Social media ad campaigns can seem to be very complicated with so many different numbers to examine and translate into success rates. Making the perfect ad can be more difficult than it seems, especially with so many different guidelines and algorithms to follow. While this is aspect of making a great social media ad can be difficult to keep track of, what about actually tracking your ad? There’s so many different meanings to certain analytics associated with social media advertising that translating your success can seem nearly as difficult as creating ads. Different words have meanings for so many different platforms, and we’re here to explain them to you. Here’s the most important analytic details to keep in mind when making sure your business isn’t losing money with social media advertising, while making sure your ads are meshing well with the constant changes being implemented over so many different platforms.

This is one of the first, and broader, areas to observe when measuring how your ad is being viewed. Reach defines the audience of who is seeing your ad content. On Facebook, this is measured typically before your ad is deployed, making sure that your target audience is not too narrow or broad. The reach meter, as shown here, tells you how many people could possibly see your ad and helps to make sure that the keywords and zip codes that you use aren’t too limiting or too unfocused for the content that you’re sharing. Having a reach in the green section of the meter is the goal when targeting an ad, but that projected reach is often higher than the true reach the ad gets. True reach can be determined in two ways depending on how you have been deploying ads and content. There’s organic reach and paid reach. In this area of tracking, you can see the difference between the number of people seeing your paid ad campaigns or your organic posts, making it easier to distinguish which forms of ads (like video, images, text, audio, etc.) work best for you.

Impressions are even more important to track when considering the success of your ad campaign. Impressions are the standard way to measure delivery in digital ads. Facebook counts viewed impressions by the moment an ad enters the screen of a desktop browser or mobile app. The reasons to measure impressions are extremely important when translating just how well each ad is doing, especially in terms of budget spending. The reasons to measure impressions are geared toward measuring value, consistency, and fair pricing. Impressions ultimately determine the price of your ads. If you set a budget for $10 on a Facebook ad, the $10 will be distributed evenly to maximize your budget through your target market. Facebook does not charge for ad displays that have not been viewed, therefore, they can ensure that advertisers are charged a fair price for each ad deployed without wasting money.

Finally, the next step to getting new customers: link clicks. While there are different types of link clicks, the overall definition of link click measurement is how many people actually clicked on your ad. In social media advertising, this is the way to get viewers to a landing page in hopes of getting an action, like signing up for an email list, making a sale, attending an event, etc. When measuring, total link clicks means how many people, regardless of if it was a duplicate click from the same person or not, clicked on your ad. Unique link clicks refer to each individual who clicked on your ad with no duplicates counted. Facebook, in particular, will measure how much each click costed (PPC rate), allowing you to see if your money is being spent wisely or if your ad campaign is really worth it. Paying $2 a click can be a hefty price if no one acts on your product.

New and changing guidelines in social media advertising can make it difficult to produce engaging content, especially successful content, and tracking the performance of your content can prove to be even more difficult.

At BG Digital Group, we understand not only what it takes to make an ad successful, but also how to take the performance of your social media ad campaigns and translate them into direction and success numbers for the future. We will be with you every step of the way throughout your social advertising campaigns, driven to continue growth and success in every new campaign you start. Like any other type of advertising, we know you want your social media ad campaign to be worth it. Who wants to lose money? Not us and certainly not you.

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Paid Social Advertising

Paid Social Advertising: Is it Really Worth It?

There are so many ways to get noticed on social media, but which are the best? When you start using business pages on social media platforms like Facebook, paid social media advertising is one of the most popular ways to get your business noticed quickly and with the greatest amount of reach. Of course, you also have to keep in mind that to make paid social media advertising completely worth it, you have to have engaging content, eye-catching ad designs, and well-thought targeted groups. So, after achieving all of that with your social media pages and ads, will your paid advertising campaign be worth it? It definitely will be, and you’ll be able to see exactly how your ads performed through the insight calculators. From our experience, we know that social media advertising is definitely worth it. Here’s a few of the reasons why:

Brand Awareness
By using paid social media advertising, you can drive traffic to your pages, of course, but what about your brand? A brand is the way that your potential customers remember you and how they view your business’ identity. With paid social advertising, you can control who views your ads, making them available to only those who identify with your brand. This is how you can get the right people to remember your business and continue to follow your brand. Our expert branding team can make sure that every ad tells your business’ story and creates a new following.

Demand Generation
Posting content on social media pages is a good way to start engagement, gain followers, and ignite conversations between your loyal brand followers, however because of new algorithms those posts are only available to a very small percentage of your followers. Therefore, if you are not paying to boost your posts no one is seeing them. Paying to boost your posts brings in more followers to your pages because they’re seen by a good amount of people that don’t already follow your business. Not only that, doing paid product posts can boost demand for the products featured. The more strategic and eye-catching your ads are, the more attention and buzz your product will receive, leading to a higher overall demand for your products.

Attention Acquisition Across Multiple Platforms
The great thing about paid online advertising is that it can be displayed in so many different ways. From Facebook ads on a computer, to Instagram Shop ads, to mobile ads, you can pay to have certain images, captions, and button ads displayed to potential leads on all possible platforms at one time, with one budget. So, instead of paying and managing four different types of advertising, it’s streamlined all into one, making your budgeting easier to manage and tracking easier to follow. It’s the ultimate way to maximize lead generation.

Retargeting Ads to Drive Sales
Monitoring the performance of your ads is essential to maximizing your budget in paid advertising, along with making your paid advertising worth it. Paid advertising retargeting allows you to manipulate each ad you put forward going off of the prior performance of the last ads your business ran. You’ll be able to change your target market, images, and more depending on what works and what doesn’t. At BG Digital Group, our team is well-versed with how to make the best ads, see what works for your target market, and deploy each of them in a strategic way to generate the most leads possible.

Earn Attention Where People are Spending Their Time
Mobile browsing is the number one way that people browse and view content today. People-based marketing, like providing a service or product, is most successful when driven on mobile platforms. Paid social advertising is mainly done on mobile devices, giving people the opportunity to view your ad anywhere, anytime. It’s also easy to act on mobile ads, mostly because it’s done at the touch of a button. It’s important to realize that ads generate the most leads when they’re easy to view and easy to follow to a link. That’s where paid social advertising rises above traditional advertising, whether it be print or media: you know your market will see it and act on it.

Our team handles paid advertising for a variety of businesses, and we know how to generate the most leads from each ad put forward. Paid advertising is worth it, but only if each ad is executed properly with targeting, great images, and engaging captions. From following the hot trends and scheduling advertising deployment to making eye-catching graphics for your ads, BG Digital Group will be there with you every step of the way to create a successful campaign without wasting your budget.

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Social Media Advertising

Social Media Advertising: How to Execute Without Wasting Your Money

Social ads are a great way to bring your business to the widest audience possible. Being original with advertising is difficult today, especially with millions of ads being presented to your potential customers daily. Social media is changing the way the ad industry is controlled for all types of business. Now, you can target your desired customers directly, change the way ads are viewed by different customers, and have your ads viewed by people you never thought possible. Some social media platforms and firms will make social media advertising seem impossible, and that is simply untrue. The success of your social media advertising is not nearly about the size of your budget as it is how you utilize what you’re willing to spend, whether that be $100 or $10,000. Here’s a few of our tips on how to make sure your budget does not go wasted:

Know Who You Want to Reach
As a business, you know who you want to reach. That’s the simple part. Now, how do you make that into a useful detail for your advertising? Make lists of keywords that fit your target audience along with where you’re targeting. In social ads, making sure you’re reaching your target audience on a wide level is crucial to making sure every dollar is spent wisely. However, being too broad or too focused can spell disaster for any ad campaign. Our team at BG Digital Group knows how to use the right tags, locations, and customer profiles to target the right audience for your business or product while making sure your advertising money is not wasted, but well-spent. Plus, we are training by Facebook and other platforms so we are in the know!

Don’t Be Afraid to Target Those Who Already Know Your Business
Going outside the box with your targeting is a great idea, that is, if you are not too broad with your target audience. Targeting niche and creative audiences is rarely a great idea, especially if you’re advertising budget is slim. By targeting people that know your business, you will be able to reach the true core of your potential customers and generate repeat sales with new product. Retargeting is a great way to do this; especially with people you already have on your contact lists and social media pages. By doing this, you can even continue to grow your likes, leads, and email contacts.

Don’t Get Distracted by Boosting Posts! Continue to Generate Meaningful Content
Sometimes allocating your budget can distract you from making ads that will catch your customers’ eyes. Using text-heavy ads is one of the biggest mistakes to make when making ads on social media. On Facebook, ads with less text are more likely to reach a wider audience. Using ads that are bright, eye-catching, and free of wordy descriptions allow customers to make a quicker association to your business and recognize your ads quicker. Going back to targeting customers that already know your business, a customer is more likely to remember a bright ad than a wordy, hard-to-read ad.

Use Diversity with Your Ads
Using the same ads over and over can definitely make your customers uninterested, but so does using the same ad formats and wording. Changing a few aspects of the ads you’re promoting is easier to spot by customers than you think. That’s why making sure your ads are diverse, interesting, and engaging is one of the most important ways to make sure your social ad dollars are not wasted. Using images, text, video, and shared content from other users is a great way to spice up your profile and ad campaigns. Not only that, making sure new areas of your business or the less popular aspects of your business are given attention is important too. The new customers you’re reaching by using targeted posts may give way to people appreciating new areas and specialties of your business, and focusing too much on one hit product or service can make your business seem stale to potential leads.

BG Digital Group, a top North Carolina digital marketing agency, works with social advertising accounts for a variety of B2B and B2C clients. No matter the size of your budget, we know how to utilize targeting in the best way without wasting a dime. From crafting fantastic, eye-catching ads, to creating a focused, target audience, we’ll be with you every step of the way to generate new leads and impress your current customers. Don’t let another dollar go wasted by contacting us today to find out how you can expand your business’ social media ad campaign.

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Top Pathways for Social Media and Online Advertising
Digital Social

Top Pathways for Social Media and Online Advertising

It’s getting more difficult for organizations to reach their desired fans. When social media marketing first began, the idea seemed simple: advertise to possible customers for free. While this is still true to a degree, social media usage has exploded thus limiting the number of posts a business page would display as friends and family content takes precedent. As of Q3 in 2017, Facebook alone had over 2.07 billion users. That’s a ton of content to be shared every single day. According to Locowise, only 2% of a brand’s followers sees their organic or unpaid posts on Facebook. The other 98% of a brand’s audience view mostly paid advertising and targeted marketing. That’s a huge difference. Because of how social media algorithms are now oriented, there are better ways for your customers to see your content than others. Below are a few our team stands by that generates true results:

Social Ads
Social ads are a great way to get higher click through rates, especially when utilized in mobile settings. 75% of Instagram users take action on social ads, which can include visiting a website, viewing your profiles, and contacting a business after seeing an ad on their feed. Because so many people share personal data and their interests in detail on social media, you’re able to target the most desirable consumers and highly qualified leads. Many marketing firms and organizations are actually investing in social ads more than ever. Why? Because they get results. According to eMarketer, social ad spending doubled in the last two years and 80% of marketing directors have invested in social advertising in 2017. Social ads are also a great way to customize the content that you deliver to consumers, along with creating fresh content. Social ads can even give your business a chance to rebrand and newly connect with your customers, both current and potential.

Social Video Sharing and Video Ads
Today, video sharing is the best way to boost your brand’s engagement instantly. People love watching content. Video advertising and sharing is the number one way businesses share content, whether it’s free or paid advertising. In fact, according to Trusted Media Brands, Inc., over 65% of marketers view social video sharing as a complete priority on all social media platforms as opposed to video-only platforms like Youtube. Scrolling through Facebook, it’s difficult not to see a video at least once. More than 45% of people who use Facebook watch more than an hour of Facebook videos per week. BG Digital Group has made videos for a variety of our clients and most received great engagement levels.

In addition to social video sharing, video ads have been one of the best ways to increase engagement between your business and potential consumers. Like display ads, you choose where your ad will appear, decide on a budget, and choose your ideal customer reach. Video ads are shown before or during nearly every publicly streamed video, and with Youtube’s great analytics tool, you’ll always know what videos are working and creating the most engagement for your business.

Display Ads… Done the Right Way
Display ads target potential leads and customers by reaching them across all of their devices. Businesses can utilize them to create the perfect campaign for the right people. An important key to realize with display ads, though, is that to execute them correctly, they must be tracked and measured for conversions. This is similar to the tracking of social ads, yet these can be even more targeted to an audience and less content creation is involved in the making of the ads themselves. Social ads are subject to change with higher volume. They’re meant to fit into a feed of ever-changing content, whereas display ads give a more constant view of your business to consumers and allows you to make small changes over time that make a huge difference.

BG Digital Group knows how to reach the right consumers for your business. We can target, interact, and engage to get your business’ marketing plan actual results. We can handle the graphic design of ads, the strategic deployment of your ads, and monitor the results to optimize your ads as time marches on. We can work with you to make the most of your advertising budget, and make sure that your advertising dollars, whether large or small, are spent to get the most results.

Give us a call today to discuss how we can start using the newest, most relevant pathways of engagement to make your ad campaigns result worthy and worth every cent!

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Digital Social

5 Tips To Start Your New Year Off in the Right Marketing Direction

Is your business ready to overhaul its marketing plan? Starting off the New Year by planning a brand-new marketing plan is a great opportunity to rebrand, gain a wider reach, and get more business and more customers. We understand how difficult it can be to start planning your new marketing strategy. There are so many pieces to the marketing puzzle, but we have prepared a quick list of some of the most important items to focus on while planning for 2018.

1. Understand Your Brand
One of the most important areas of concern when beginning a new marketing plan is making sure you understand your brand and that it meets the image you’re trying to portray to your followers and customers. Is your logo modern and neat? Is your current brand in line with your business goals and image? Could you change your brand to meet your image goals? These questions are most important when thinking about whether it’s time to make some changes.

2. Creating Meaningful Content
One of the tips that has developed over time is that the more content your business shares with others, the better off your online rankings will be in the long-run. Making sure you have a long range plan of meaningful and engaging content will make your marketing strategy much easier to execute. Having a good idea of what content your business wants to produce, how you want to make the content, and how you want to share it with your potential and current customers makes being able to produce meaningful content easier, more concisely, and in the image of your business’ brand.

3. Overhaul Your Social Media
Overhauling your social media presence can be one of the easiest ways to make connections with possible customers and establish a voice for your business. Great goals to set when thinking about how and why you want to revamp your business’ social media plan are gaining followers, increasing engagement rates, and promoting webpage traffic. While increasing the numbers of your follower counts is not just important for your business’ brand awareness, it’s important for your conversion rates, generation of leads, and engagement rates. By gaining followers with the sharing of meaningful content, you gain more traffic to your business webpages, which can eventually be turned into true engagement with your posts. The wider your reach, the better chances you have to finding who your most promising leads will be for the rest of the year.

4. Webpage Traffic
Is your website easy to navigate, modern in design, informative, always updated, and parallel to your business’ voice? Having a great webpage can not only bring more visitors, but it makes them stay longer on your site and get to know your business and brand. In addition to making sure your site is both enjoyable and easy to use, continuous blogging and content additions are extremely important when deciding how to improve your website. Adding content regularly to your webpage is extremely helpful to increasing SEO and site rankings. Building SEO takes a good amount of time and a large amount of content, so starting off early is a great way to reach your goals by the end of the year.

5. Email Marketing
One of the greatest ways to reach possible customers efficiently is by using email marketing. Making a cohesive email marketing plan early on in the year will make following your plan easier and making edits to your plan more feasible. Using a variety of email ideas and plans will allow you to see what your subscribers enjoy reading and what attracts new subscribers. Being able to merge a redesign of your webpage, social media, and email marketing strategy allows for an easier plan to drive new subscribers, making for easier lead generation. Email marketing directly interacts with your consumers, making for higher conversion rates and repeated visitors to your pages.

While all of these focuses can lead to a great marketing plan for the new year, the most important detail to consider when trying to intensively redo a marketing plan is making sure that your goals are attainable and not overly aggressive. Gaining online recognition, a higher search engine ranking, and a large list of followers takes time to achieve, and the first step to achieving great marketing goals is realizing what is truly attainable.

BG Digital Group is a Google Partner digital marketing agency located in eastern North Carolina. We understand what it takes to create a modern, effective marketing plan, and we’re ready to take on the New Year with you and make a difference in your business’ success. From North Carolina website design, to logos, to social media management and content creation, we can do it all from top to bottom, exactly how you need. Contact us today to begin making your personal list of goals a reality this New Year.

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Social Media Marketing

Social Media and B2B: A Beginner’s Guide

A majority of what you see on social media today may seem overwhelmingly geared towards personal consumer sales and B2C business, but there’s a whole different world that has proven success and engagement within social media. That world is B2B social media marketing. The keys to marketing your B2B company on social media are targeting and branding. Now you must be asking, “Where do I begin? Which platform is the best one for my business?” That’s an easy answer, there’s plenty of social media platforms that are fantastic tools for B2B connections. From LinkedIn to Google+, all can be utilized in different ways to build your business’ presence and generate leads. In fact, according to Hootsuite, a social media marketing platform, 92% of B2B marketers use social media for content marketing. If you’re ready to begin your B2B social media campaign, here’s a few beginning tips from the experts at BG Digital Group that can give you the head-start you need before making a comprehensive marketing plan:

Engage on Multiple Platforms, but Realize How to Use Them Differently
For a successful presence on social media, the most imperative thing to do is create and share meaningful content. The more important content that goes online about your business, the more potential customers will see it, recognize your business at a faster rate, and realize what your business is all about.

The largest platforms to take advantage of are LinkedIn, Facebook, Twitter, Google+, Instagram, and YouTube; however, these platforms differ in the way they should be used. As we mentioned before, the two main uses of social media for B2B marketing are targeting and branding. LinkedIn, the most used platform for B2B marketing, is used mainly for targeting and generating leads. While branding is very important on LinkedIn, LinkedIn is a more content driven, connection heavy platform. Check out our previous blog regarding LinkedIn B2B marketing to learn more about how you can improve your company’s LinkedIn profile and content. The other platforms, like Facebook, Twitter, and Instagram, are great for making connections, but more so for branding, image content, and communicating the personality of your business. These platforms also allow you to use a more conversational tone, a sense of humor, and engage directly with your customers to create a more personal feel and trustworthy presence online.

Consider Using More Innovative Content with Personality
Whether you’re involved in B2C or B2B, there’s no arguing that your online presence will be better off and more successful with a wide range of ever-changing content. Sometimes, however, some may associate B2B marketing with boring content or niche industries that are interesting to only a handful of customers. This is a common misconception, but is not the case in B2B social media marketing. When thinking outside the box in B2B marketing, a great way to start more innovative campaigns is coming up with long- and short-term goals with unique content focuses, such as the technological side of your business or the culture of your business, which can make your social media campaigns differ over time. This allows your business to have a presence in many different online segments and attract a plethora of new business customers who you never imagined reaching before!

While it’s true that using social media to promote any business is not an overnight operation, using these tactics can steer you in the right direction while planning your long-term social media campaign. It’s important to realize your brand identity as a business, your target markets online, and how you can create a professional, yet personable, presence online. After realizing these details of your business, you can start creating meaningful content that can be shared with customers overtime and adhere to your long-term goals and social media themes. When you are ready to take your business’ B2B social media marketing to the next level, promote your new content, and further your detailed plan of innovative content creation, BG Digital Group is here to help you every step of the way. We have experience in managing B2B marketing with social media, blogging, website design, graphic design, and so much more. Not only that, we can continuously help create your content and provide unique ideas to make your business stand out online and reach more customers on a daily basis. So, what are you waiting for? Give us a call today so we can get down to business and start planning your innovative and extensive B2B marketing plan!

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social media campaign

Is it Time to Have a Social Media Campaign?

As of 2017 a whopping 81% of the U.S. population uses social media. Social media is defined as social networking sites, online picture collaborations, and messaging and forum sites. While you’re familiar with social media for personal use, social media for businesses is a different ballgame. In fact, some businesses completely operate through social media. Whether you have an online business or are looking to implement a new social marketing plan, an effective social strategy can increase both awareness and sales. Now, when is it time for your business to launch a social media campaign and how do you measure its effectiveness?

You’ve established a Consistent Brand
Social media is about strong branding and building relationships with potential and current customers. Whether it’s Instagram, LinkedIn, YouTube, Facebook, Twitter, or Google+, keeping a brand consistent on social media creates a persona for your business that customers can learn and connect with, bringing them closer to making purchases. Your followers become your brand ambassadors, essentially advertising on your behalf.

People Love Your Product
Have you gotten a great response for your product(s) or business? Maybe you need to communicate in real time about deals, your hours, events, new products, or just keep a personal connection? It may be time to develop a social media plan. This social media plan will help with keeping your customer relationship strong. Make sure you know your target audience and select the right social media platform to keep connected.

How do I Measure my Social Media Performance?
Measuring whether a new social media campaign is working is easy. Are you reaching your target market with your posts? Have social media ‘influencers’ noticed your brand? Does a high number of followers suggest a successful campaign? Sometimes. Most social media platforms have tools to track your campaigns by monitoring who is looking at your posts, if your posts have referred people to your website, or if a post fell flat. This way you’re able to see what works and what tweaks need to be made to better your campaign.


We have a stellar social media team here at BG Digital Group, and whether you’re in need of starting a campaign or cleaning up a current one, we’re here to help. Give us a call today, and we can take a look into what will help make your social media marketing matter.

Posted by Callie Garrett
advertising budget

Tips to Plan a Great Advertising Budget

Marketing and advertising are some of the most important and essential aspects of planning and maintaining a business. To execute a good marketing plan that will be sure to promote growth, you need to perfect your budget and maximize every cent spent. Here’s a few tips about planning a great advertising budget:


Define Marketing Within Your Main Budget
According to Entrepreneur, a new company, defined as one to five years old, should devote about 12% to 20% of gross revenue to marketing. An old company, defined as five years or older, needs to devote between 6% and 12% annually. The marketplace has evolved to be extremely competitive. It’s rare to find a truly niche product, and with product development rates and online advertising usage higher than ever, it’s important to give your company an edge in advertising by having a strong defined budget.


Define What Areas Need the Most Attention
Once you have an overall marketing and advertising budget for your company, your next step should be to determine how to allocate your budget into areas of advertising that suit your needs. How do you want to market your business to your customers? What target customers do you want to reach? What media do you want to use? Are you interested in traditional media like billboards, newspaper and TV or are you interested in using digital solutions found with Google AdWords or social media advertising? These are all questions you need to ask yourself and discuss with your advertising agency.


Track How Your Ad Dollars Have Been Utilized
It’s easiest to maximize a budget when you can see how your past budgets have performed. By looking at the results and return on investment, you’ll be able to determine what areas are lacking in performance and which areas could use a budget cut or increase in spend. This way, you know what works and no penny goes to waste.


BG Digital Group can help you manage and plan your marketing budget, no matter the age of your company or the size of your budget. Regardless of budget size, we will help you maximize every bit of your monies. Give us a call today to see what we can do for you and how we can help you reach your business goals.

Posted by Callie Garrett

Blogs and Emails: How Do You Know Your Target Audience is Reading?

Creating a successful blog or email campaign is about one thing:  content. Here are a few tips to help make your emails and blogs reader-friendly and visually appealing, while helping your business’ SEO and rating on Google.

Using Plug-In’s and Automated Email Software
There are a lot of great marketing monitoring tools to help you and your advertising agency monitor how your content is performing, what people are reading, and how you can improve your SEO rating. For blogging, Yoast is a great tool to utilize keywords within blogs, perfect blog titles, manage URLs, and perfect meta descriptions for every bit of content on your website. Another great program for monitoring email performance, sending mass emails, and creating new content for emails is MailChimp. With MailChimp, you can utilize social media, content creation, and data analysis all within one single program.

It’s All About the Content
Now that you can track how your content is performing on multiple platforms using plugins and ad software, you need to create sharable content. What does this mean? It means keywords, originality, and links galore. Ensuring relevant keywords pop up in all your webpage content, whether it be blogs, emails, or copy on your website, is absolutely essential to a great SEO rating on Google. The key is making sure your content has keywords and links but, more importantly, that those keywords are original to your company and flow naturally for the reader . Repeated, unoriginal content with weak headlines will guarantee a low-open and click-through rating for your blogs and emails.


BG Digital Group creates visually appealing and engaging content that continually helps our clients have a competitive advantage. Blogs and email marketing work best in tandem with blogs providing readers timely and relevant content that emails further promote through clickable links leading back to the client’s website.


Our team knows exactly what it takes to receive a great SEO rating, and we have all the tools and programs to do it. Our experts can connect your site with Yoast and manage your MailChimp account, while explaining how you can track and create your own content using these platforms. Call us today to talk about your options for both blogging and email automation; we have all the right ideas to make your marketing matter.

Posted by Callie Garrett
social media event coverage

Leveraging Social Media and Marketing to Promote Your Event

A well-managed, well-executed and highly-publicized event seems easy enough to achieve, right? Wrong! Effective event marketing takes weeks, months, sometimes years of preparation, especially for annual events that must keep up with social media’s ever-evolving trends and platforms. Social media is essential to successful events in today’s world. Not only does it give attendees a place to network, share pictures, memories, and engage in real-time with festival planners and goers, it offers a way for those interested to stay updated and have a vision of the event before it happens. Social media has become a critical and cost-effective tool to use when promoting events, and it allows marketers to leverage traditional advertising and digital advertising, driving down budgets, to reach a broader demographic.


When trying to figure out how to marry social media with traditional event coverage, it’s important to have all the details laid out about the event beforehand. Hiring an advertising agency with extensive live event social media management experience to execute your vision can be a major help, as an event can end up being a lot more work than planned. Knowing all the details, including the event’s brand image, a detailed schedule of events and guest appearances, logistics information such as parking, and a list of those in leadership roles will help an agency establish an effective marketing plan for your event and hash out a detailed social media schedule, which helps reduce last-minute chaos and allows festival management to focus on their event needs and tasks.


Make sure to utilize social media to boost awareness of the event, along with promotions during the event. Of course, traditional media like posters, flyers, and multiple medium ad campaigns are useful for reaching a direct local community; however, social media makes targeting those willing to travel for events easy. In the past, distance marketing was expensive and oftentimes not considered worth it for the price. Now, it’s easy and affordable to market anywhere in the world, and what better way to reach record attendance rates than to pre-promote at a low cost?


We know how time consuming it can be to plan an event from top to bottom, let alone market it and provide effective live coverage throughout the event. At BG Digital Group, we have extensive experience in providing award-winning event coverage, whether it be leveraging social media and marketing or purely social media marketing. Want to know more about how marketing an event works when working with us? Check out our recent case study on the Annual Big Rock Blue Marlin Tournament in Morehead City.

Posted by Callie Garrett