252.726.0169 Morehead City, NC

Tag: Web Design and Development

website makeover

A Business New Year Resolution to Follow: A Website Makeover

Internet marketing opportunities have been growing at faster rates every year, and the importance of your website is higher than ever. Your website is how you tell your business’s story to current and future customers. It should be the one-stop shop for everything that has to do with your business. From finding information, to portraying your brand, to showing off your awesome work, your website is always going to be one of the first places internet browsers stop when searching for information and more regarding you and your business. While making sure your website is modern, cleanly designed, and well-kept with your brand is very important, there also are so many things that lie beneath the surface of your website that can make a huge difference with viewings, time spent on your pages, and the overall usability of your site. Here’s a few of our tips to making sure your website is better than ever this New Year:

1. Authentic and Updated Branding and Content
Make sure your branding, color scheme, photos, and content are updated and authentic to the story you’re trying to tell your potential customers. Some of the most common problems with business webpages are outdated material and branding. Using a modern, current logo and adding less stock photos and more authentic material coming straight from your business gives visitors a reason to stay and explore your page. In addition to graphic content and on-brand color schemes, making sure the information about your business is always updated (e.g., your address, mission, “About Us” pages, products, and customer testimonials, etc.) ensures visitors of your page have all the correct information they need to make that important connection with you as a seller.

2. Load Speeds
Slow load times are huge when a visitor views a webpage for the first time. In a world of instant gratification and 4G LTE speeds, people can be quite impatient…as in, 4 seconds being far too long impatient. The difference of making a sale or not can absolutely rely upon your site’s load speeds. Not only that, your business’s SEO rating can also drop due to poor load speeds. Regularly monitoring how fast your site loads, seeing how easy it is to navigate in a timely manner, making regular improvements to your site’s load speed is essential when considering what needs to be changed beneath the exterior layers of your website.

3. Security
Does your website have an SSL certificate? If not, 2018 is your year to get one. An SSL certificate creates a safe space for customers to make connections via purchase, information transfers, location services, etc., while browsing your site. The last thing you would want in the New Year is to land your business in hot water over misappropriate information of a customer because your website was not secured. Check out our previous blog regarding SSL certificates to learn more!

4. Include Your Social Media Buttons
With millions of users around the world, it’s no lie that social media has become a prominent piece of most modern people’s lives. If your business has social media accounts, that’s great. But is everyone interested in your business aware of that? Placing buttons for your social media handles seems like a simple task, but doing so allows users to build connections between all of the content released about your business. This is another small fix that can yield large results with the communication between you and your customer.

5. Responsive Design
According to the web analytics firm, StatCounter, mobile and tablet browsing overtook desktop browsing for the first time in 2016 with 51.3% of taking place via mobile technology; and, that number has been growing every single year since. So, it’s crucial to consider whether your site works efficiently on all browsing platforms. Making your site responsive not only makes your webpage easier to view, but it also opens your site to a wider daily audience. Not being able to view or use your webpage on a mobile phone can be frustrating to consumers looking for quick information, which can, at times, make them question your site’s professionalism and legitimacy.

BG Digital Group can help you bring your website back to life in 2018 by updating and adding all the points discussed above. We understand exactly what it takes to design a website worth visiting and worth exploring. From security, to graphic design, to load speeds, we have you covered every step of the way to making your site modern, user-friendly, and tailored to your business’ brand. If you’re ready to make your website better than ever, contact us today to get started.

Posted by admin
Digital Social

5 Tips To Start Your New Year Off in the Right Marketing Direction

Is your business ready to overhaul its marketing plan? Starting off the New Year by planning a brand-new marketing plan is a great opportunity to rebrand, gain a wider reach, and get more business and more customers. We understand how difficult it can be to start planning your new marketing strategy. There are so many pieces to the marketing puzzle, but we have prepared a quick list of some of the most important items to focus on while planning for 2018.

1. Understand Your Brand
One of the most important areas of concern when beginning a new marketing plan is making sure you understand your brand and that it meets the image you’re trying to portray to your followers and customers. Is your logo modern and neat? Is your current brand in line with your business goals and image? Could you change your brand to meet your image goals? These questions are most important when thinking about whether it’s time to make some changes.

2. Creating Meaningful Content
One of the tips that has developed over time is that the more content your business shares with others, the better off your online rankings will be in the long-run. Making sure you have a long range plan of meaningful and engaging content will make your marketing strategy much easier to execute. Having a good idea of what content your business wants to produce, how you want to make the content, and how you want to share it with your potential and current customers makes being able to produce meaningful content easier, more concisely, and in the image of your business’ brand.

3. Overhaul Your Social Media
Overhauling your social media presence can be one of the easiest ways to make connections with possible customers and establish a voice for your business. Great goals to set when thinking about how and why you want to revamp your business’ social media plan are gaining followers, increasing engagement rates, and promoting webpage traffic. While increasing the numbers of your follower counts is not just important for your business’ brand awareness, it’s important for your conversion rates, generation of leads, and engagement rates. By gaining followers with the sharing of meaningful content, you gain more traffic to your business webpages, which can eventually be turned into true engagement with your posts. The wider your reach, the better chances you have to finding who your most promising leads will be for the rest of the year.

4. Webpage Traffic
Is your website easy to navigate, modern in design, informative, always updated, and parallel to your business’ voice? Having a great webpage can not only bring more visitors, but it makes them stay longer on your site and get to know your business and brand. In addition to making sure your site is both enjoyable and easy to use, continuous blogging and content additions are extremely important when deciding how to improve your website. Adding content regularly to your webpage is extremely helpful to increasing SEO and site rankings. Building SEO takes a good amount of time and a large amount of content, so starting off early is a great way to reach your goals by the end of the year.

5. Email Marketing
One of the greatest ways to reach possible customers efficiently is by using email marketing. Making a cohesive email marketing plan early on in the year will make following your plan easier and making edits to your plan more feasible. Using a variety of email ideas and plans will allow you to see what your subscribers enjoy reading and what attracts new subscribers. Being able to merge a redesign of your webpage, social media, and email marketing strategy allows for an easier plan to drive new subscribers, making for easier lead generation. Email marketing directly interacts with your consumers, making for higher conversion rates and repeated visitors to your pages.

While all of these focuses can lead to a great marketing plan for the new year, the most important detail to consider when trying to intensively redo a marketing plan is making sure that your goals are attainable and not overly aggressive. Gaining online recognition, a higher search engine ranking, and a large list of followers takes time to achieve, and the first step to achieving great marketing goals is realizing what is truly attainable.

BG Digital Group is a Google Partner digital marketing agency located in eastern North Carolina. We understand what it takes to create a modern, effective marketing plan, and we’re ready to take on the New Year with you and make a difference in your business’ success. From North Carolina website design, to logos, to social media management and content creation, we can do it all from top to bottom, exactly how you need. Contact us today to begin making your personal list of goals a reality this New Year.

Posted by admin

Hacking: Is Your Website at Risk?

Being hacked is pretty common. From large-scale companies to small businesses, everyone remains a target to online hackers devoting their time to stealing information and money from innocent online users every day. Take a look at our SSL Encryption Blog regarding how many hacking attempts go down every day. Hint: it’s a lot. So, how do you keep your site safe?


Hackers simply go with the flow when it comes to intensifying their skills. Every day software companies release security enhancement updates to not only better their products, but also outsmart the savvy hacker. Keep everything on your site, computer, and mobile devices up-to-date at all times, and you’ll have a much lower chance of a cyber-attack.


SSL Encryptions
We’ve already mentioned this a good bit, but SSL encryptions are a great way to make sure your business is secure and all the information that flows in and out of your business is locked down and secure.


Secure your Passwords
This is one of the oldest tricks in the book when it comes to internet security. Making sure your passwords are random, somewhat lengthy, and including symbols and capitalized letters can throw hackers pretty easily. Be creative and random! An example of a great password would be, x!Gh72T?.


Make Sure Your Site Has Security Plug-ins
Webpage creation and host engines, like WordPress, allow your business to buy or download a plethora of security plug-ins and add-ons to your site to ensure it’s safe and protected. Beware of rip-off security systems though, some of these do very little for your business, but cost a pretty penny.


BG Digital Group has a web development team that can help you meet your needs and protect your webpage. Whether it be adding plug-ins, SSL certificates, or monitoring updates, we have you covered! Call us today to see how we can help protect your webpage.

Posted by Callie Garrett
advertising budget

Tips to Plan a Great Advertising Budget

Marketing and advertising are some of the most important and essential aspects of planning and maintaining a business. To execute a good marketing plan that will be sure to promote growth, you need to perfect your budget and maximize every cent spent. Here’s a few tips about planning a great advertising budget:


Define Marketing Within Your Main Budget
According to Entrepreneur, a new company, defined as one to five years old, should devote about 12% to 20% of gross revenue to marketing. An old company, defined as five years or older, needs to devote between 6% and 12% annually. The marketplace has evolved to be extremely competitive. It’s rare to find a truly niche product, and with product development rates and online advertising usage higher than ever, it’s important to give your company an edge in advertising by having a strong defined budget.


Define What Areas Need the Most Attention
Once you have an overall marketing and advertising budget for your company, your next step should be to determine how to allocate your budget into areas of advertising that suit your needs. How do you want to market your business to your customers? What target customers do you want to reach? What media do you want to use? Are you interested in traditional media like billboards, newspaper and TV or are you interested in using digital solutions found with Google AdWords or social media advertising? These are all questions you need to ask yourself and discuss with your advertising agency.


Track How Your Ad Dollars Have Been Utilized
It’s easiest to maximize a budget when you can see how your past budgets have performed. By looking at the results and return on investment, you’ll be able to determine what areas are lacking in performance and which areas could use a budget cut or increase in spend. This way, you know what works and no penny goes to waste.


BG Digital Group can help you manage and plan your marketing budget, no matter the age of your company or the size of your budget. Regardless of budget size, we will help you maximize every bit of your monies. Give us a call today to see what we can do for you and how we can help you reach your business goals.

Posted by Callie Garrett

Blogs and Emails: How Do You Know Your Target Audience is Reading?

Creating a successful blog or email campaign is about one thing:  content. Here are a few tips to help make your emails and blogs reader-friendly and visually appealing, while helping your business’ SEO and rating on Google.

Using Plug-In’s and Automated Email Software
There are a lot of great marketing monitoring tools to help you and your advertising agency monitor how your content is performing, what people are reading, and how you can improve your SEO rating. For blogging, Yoast is a great tool to utilize keywords within blogs, perfect blog titles, manage URLs, and perfect meta descriptions for every bit of content on your website. Another great program for monitoring email performance, sending mass emails, and creating new content for emails is MailChimp. With MailChimp, you can utilize social media, content creation, and data analysis all within one single program.

It’s All About the Content
Now that you can track how your content is performing on multiple platforms using plugins and ad software, you need to create sharable content. What does this mean? It means keywords, originality, and links galore. Ensuring relevant keywords pop up in all your webpage content, whether it be blogs, emails, or copy on your website, is absolutely essential to a great SEO rating on Google. The key is making sure your content has keywords and links but, more importantly, that those keywords are original to your company and flow naturally for the reader . Repeated, unoriginal content with weak headlines will guarantee a low-open and click-through rating for your blogs and emails.


BG Digital Group creates visually appealing and engaging content that continually helps our clients have a competitive advantage. Blogs and email marketing work best in tandem with blogs providing readers timely and relevant content that emails further promote through clickable links leading back to the client’s website.


Our team knows exactly what it takes to receive a great SEO rating, and we have all the tools and programs to do it. Our experts can connect your site with Yoast and manage your MailChimp account, while explaining how you can track and create your own content using these platforms. Call us today to talk about your options for both blogging and email automation; we have all the right ideas to make your marketing matter.

Posted by Callie Garrett
b2b marketing
B2B Social

Social Media in the B2B World

Are you interested in learning how social media can enhance your online presence and give your business a much-needed boost in the B2B market? Whether you were an attendee or are just looking for some helpful tips, here are the highlights from our presentation at mfgCon.

One goal of B2B is branding and knowing your audience. Your target audience in B2B is typically business owners and other companies as opposed to the consumer, so by gearing your social media approach towards their likes and interests you’ll be able to start building your company’s brand. If you’re struggling to build that audience, see what your competitors are doing/using and then put your own business’s twist on it and take it up a notch.

When using social media, you want to define a brand personality. This will help engage your audience and attract new clients. Social selling is a great tool you should incorporate into your B2B marketing plan when trying to attract an audience. Social selling is using social media to introduce prospects into your funnel. The goal is to find clients that could benefit from your product and then build a relationship by providing helpful content and value.

Though LinkedIn is proven to be the most effective social media site for businesses with a 63% effectiveness rating, Twitter is a close second with 55%, and YouTube is at 48%. Taking advantage of these other social media sites and using them to complement your overall marketing strategy can take your social media presence to the next level.

Content for your Social Media platforms:
Content can be as simple as a photo and short text on Twitter, Instagram, or Facebook. These images and/or graphics are perfect for starting a social media presence because you can post multiple times throughout the day without taking up much of your time. Try branching into creating original content for your business, through SEO-rich blogs on your company website or videos that convey your brand personality while providing viewers with valuable product information through tutorials, demos, product insights, etc… This kind of content goes much more in-depth, giving followers an inside look at your company, industry and products. Though they require more time and effort, they can really help you personalize your content and show your expertise in your field.

Well-planned content will help engage your audience and increase your brand awareness throughout the industry. If you have any questions or would like to talk further, connect with us online on Facebook and LinkedIn. Better yet, shoot us an email at sayhello@bgdigitalgroup.com.

Posted by Callie Garrett
social media during conference

The Ultimate Guide to Rocking Social Media During a Conference

Webinars, master classes, and conferences serve as a great networking opportunity for people within a specific industry. However, it’s not enough to just attend. In the B2B world, it’s important that attendees go the extra mile to get the most out of their experience. This month, BG Digital Group will be attending the 2017 mfgCon North Carolina Manufacturing Conference. To help you prepare, we’ve compiled a list of must-read tips for conquering social media at the mfgCon, as well as any future business-to-business conferences you may attend!


Before the Conference

This stage of the conference journey is all about prep and research. Dedicate your time to learn how the conference uses social media and how you can be included in their online conversations.

Follow the conference on the respective social media platforms beforehand so you are familiar with their content, are up-to-date on the conference details, and have the potential to establish a rapport with the conference leaders.
Familiarize yourself with the official hashtag(s) that coincide with the event so when the time comes, you will have a habit of including it/them.
Begin researching the keynote speakers and the topics and presentations you’re most interested in hearing.
Write the questions you have regarding the topic so you can ask, or tweet, them when the time comes.
Follow featured guests and speakers online so they know of your interest in their expertise!


During the Conference

The “during” stage of conferences is about interacting. Our advice? Engage with the conference online by:

Retweeting or sharing important information regarding event details.
Commenting/replying with your input on topics when appropriate.
Posting your key takeaways from presentations.
Following other participants and presenters.

The best social platform for live updates is Twitter; however, we do not recommend creating a brand page solely for one event that will never be used again once the conference is over. Instead, adapt your regular posting on Facebook, LinkedIn, or other sites to complement and highlight your time.

Be picky about the information you share. If you’re posting on Facebook, you don’t want to overwhelm your audience with 15 posts throughout the day. Instead, keep a running note on your phone (or notebook) and consider writing a short blog that evening that encompasses your key takeaways from the day’s event. Then share a post on social media linking to the published blog.


After the Conference

What happens on social media after a conference is arguably more important than what happens during the conference. After the conference, be sure to follow up by posting your highlights for the event both on a personal level (i.e. employee bonding over late night dinners) and on a professional level (i.e. learning about the latest/greatest technology from Business X). Be sure to make a post thanking the event coordinators, presenters, and sponsors for a hosting an informative and successful event.

Keep an eye out for our event coverage during the mfgCon, and if you’re there, stop by and say hello! For more information about how BG Digital Group can assist your company with B2B business opportunities online through digital marketing, social media, and more, contact us at sayhello@bgdigitalgroup.com or 252-726-0169.

Posted by Callie Garrett
web hosting

What You Should Expect When Having an Agency Host Your Webpage

One of the most unanticipated, but most important, expenses that businesses will need to plan for is a web hosting cost. While it may seem like an expensive cost when starting up a webpage or switching over a current page, it’s crucial to your business page’s performance, security, backups, and much more.  Your webpage is undoubtedly one of the most important pieces of your digital footprint and presence. It’s where people go to find information, how people search for your company, and overall a go-to place for promoting your business. So, what is hosting all about, and why is it a good idea to host with an agency? Here are a few reasons:


This is perhaps the most alluring benefit to hosting your webpage with an agency. A recent study conducted by Sophos Security found that 30,000 websites are hacked daily. In fact, Google found that in the past year daily hackings have risen by 32% from that number. Moral to the story? Hackers are getting better at their unfortunate jobs. Hosting on large-scale programs or using free hosting services puts your webpage at risk for hacking due to a lack of strong firewalls and built-in sophisticated server security programs. Premium agency hosting platforms have all of the latest security advancements to keep your webpage safe and sound.



Using a large-scale free or reasonable hosting service can slow down your page significantly due to the volume of sites they currently host, making your website SEO rating on Google plummet. According to ForbesTech, people, on average, will abandon websites that take more than two seconds to load. Using an agency host can ultimately reduce load times by over 50%, making premium hosting a no-brainer.


Customer Service

Hosting with an agency allows you to have direct communication with the person in control of your website. This alone is a premium benefit because if anything goes awry, or if you have questions, this issue will be addressed immediately. Hosting with free or large hosting companies is like dealing with any corporate company: lots of waiting and little resolution.


Boosting your webpage rating is largely important when trying to increase the profitability of your marketing budget. We can increase load speeds, keep your information safe and secure, and much more. Add this important step to your marketing plan and call BG Digital Group to discuss your web hosting options today.

Posted by Callie Garrett
price and budget

Why Price Shouldn’t Be Your Deciding Factor

You know you need to hire a marketing agency. However, is there room in the budget? This is a very common concern for most small businesses with tight budgets, but price doesn’t necessarily determine the best performance.


A good advertising agency will work with your budget, no matter how small, to deliver big results and growth for your business. In digital advertising, it’s important to consider that you may not need a large budget to generate strong results.  With a strong digital advertising strategy you’ll be able to test what works, observe performance, and change your budget to maintain an optimal level of success and payback.

Now that you know price is a flexible concept when hiring a marketing agency or advertising agency, a big question remains: how should you execute a plan? Before meeting with an agency, it’s important to hash out your company’s marketing needs and budget limitations. Here’s some of the essential questions to have answered before you walk into your first consultation:

What are your budget constraints? It’s very important to be realistic here because this is the benchmark for how much an agency will be able to do for your business.
What are your long term and short-term goals for marketing your business?
What specific items need to be addressed in your marketing plan? Do you need help with your social media marketing? Digital marketing and advertising? Public relations assistance? If you don’t have a focused marketing plan, take time to draft one to highlight your priorities.
Ask about results. How will you know a agency’s services are bringing you new business?
How will you and your firm communicate results and troubleshooting? Is there a reliable point of contact who will always be there to help?



At BG Digital, we work within your budget to create a lasting impact on your business’ growth. We look at every aspect of your business, big or small, and work to create a digital advertising plan that’s relevant and suited for your budget. We have digital advertising gurus experienced in Google AdWords, digital ad design, and social media management, and they’ll be ready to help you set a budget, stick to it, and get results. Call us today to talk about your options and let us help you get started on a digital advertising campaign that is perfect for your business.

Posted by Callie Garrett

How Do You Know When It’s Time for a Website Refresh?

Your webpage is the most important information source for potential and current customers. On average, according to the Nielson Norman Research Group, users will leave a webpage in 10-20 seconds if the page is not considered interesting or valuable to their online mission. If it’s been 3-5 years (or even less), since you’ve last updated your site, it may be time for a website refresh. After all, your webpage is home to the largest amount of information regarding your business.

Not sure if it’s time to revamp your page? Here are a few reasons you may need to consider a website refresh today:

Your Brand and Information Is Not Up-to-Date
This is the most important part of updating a website. Since you could have hundreds of potential customers viewing your page every day, it’s important to ensure that every single piece of information is current and reflects exactly what you want visitors to see. Having old information or an expired brand identity can cause your customers to lose trust in your business or get confused about what your business is all about.
It’s Outdated
Not only is outdated information detrimental to your online presence, so is having a traditional, dated design. With this, it’s important to make sure your page is appealing, modern, and easy to use, including ensuring your page is mobile friendly. In fact, StatCounter Global Stats, a web analytics service, claims that mobile page views of the world’s websites surpassed desktop page views.
Your Website’s Traffic and SEO is Declining
Finally, let’s talk about growth. Are you able to track the statistics of your website? If not, that’s one of the first things that should be addressed in a website update. You need to be able to see who is coming to your site, where they’re coming from, and how long they stay. A higher SEO rating places your webpage higher on Google’s search listings, increasing your traffic over time. If you can track your SEO and web traffic already, any sight of significant decline may suggest that you need an update.

BG Digital Group has all the expert advice and help you need to kick start a website update ASAP. From making a new website from scratch, to editing information, to re-branding a site, even hosting information, we have you covered. Give our website development and digital marketing experts a call or visit our website to see what we can do improve your business’ website.

Posted by Callie Garrett