252.726.0169 Morehead City, NC

Tag: website

Common marketing mistakes

Stop Making the 5 Most Common Marketing Mistakes

Do-it-yourself marketing is very common in planning today, and at times, it’s the perfect way to get your business’ marketing plan started at a low price. It’s important to consider at which point, however, that your business is beyond the point of DIY and more suited for a firm’s guidance. When setting up and tracking a marketing plan, it’s very important to consider where the most common marketing mistakes are made and how they can affect the overall growth of your business’ presence in the market. If you make certain mistakes early, these can affect your business’ rankings over time and delay the growth and results of your marketing efforts. Here’s a few tips from our marketing team about how you can avoid common marketing mistakes and get on the right path to marketing success:

1. Not Enough Content
The best way to increase your search rankings and results in marketing is to produce lasting, meaningful content for your business. Compiling a list of keywords, coming up with a list of ideas, and producing content over time with such keywords worked into the content is the best way to boost your SEO rankings and exposure for your business online. Having trouble coming up with new, innovative content ideas? Our team at BG Digital Group can work with your business plan to come up with lots of meaningful ideas for content creation and exposure, and we know exactly how to employ them to promote true growth for your business over time.

2. Targeting the Wrong Customers (or avoiding a real target market in general)
Do you know your target market? If you do, how are you targeting them? The first step to reaching your desired customer base is to successfully define who they are. Doing this requires looking at your current customers, your competition, and how your product or service fits into these groups. Determine areas of a customer base that have not been reached by competitors yet and reasons why. This will help your business identify opportunities for creative and help generate ideas for content. Streamlining who your business needs to reach is the first step to promoting an awesome marketing plan that will promote success over the long haul.

3. Never Think Your Audience is Content with Your Content
Like we said before, producing new and exciting content for your followers and potential followers is key to promoting new and lasting growth. Always generating creative ideas for content allows your followers to see all the different sides of your business. It gives them something to look forward to and exudes a dynamic personality for your business. No one wants to the see the same content over and over; that’s surely a way to lose followers!

4. Old Content on Your Pages
Does your business have outdated pages of content from old postings, websites, or advertisements? If you cannot draw a meaningful connection to the content on your website, it needs to be removed. The worst thing for a business’ exposure is for potential customers to view tired content and make a negative connection to your business. Even if it means you start over producing new content, it’s better than giving customers a misconception on your business’ identity.

5. Lack-Luster Branding
Are you proud of your brand? Is your logo modern and eye-catching? Is your brand identity exciting and in-line with your target audience? Your brand is the base of your business’ voice to consumers. If you are unsatisfied with your branding, looking to try something new, or wanting to produce new content with a new voice, it’s time to re-evaluate why your brand is lack-luster and start with a new branding strategy. Our team can help you every step of the way to determine your business identity, geared toward your desired voice and further the promotion of long-term growth.

These potential mistakes can seem overwhelming at first glance, especially since your marketing success heavily depends on each of these issues. It’s never too late to start a new marketing plan with a new voice. At BG Digital Group, we know what it takes to turn a lack-luster marketing plan into an eye-catching success! From graphic design, to brand identity, to content production, to social media management, to targeting your customers, we can help you every step of the way. Even if you’ve started your project, we can sit down and see what areas need to be improved to achieve the success you’ve always wanted in marketing your business. Call us today for details on how we can help you get started.

Posted by admin
website makeover

A Business New Year Resolution to Follow: A Website Makeover

Internet marketing opportunities have been growing at faster rates every year, and the importance of your website is higher than ever. Your website is how you tell your business’s story to current and future customers. It should be the one-stop shop for everything that has to do with your business. From finding information, to portraying your brand, to showing off your awesome work, your website is always going to be one of the first places internet browsers stop when searching for information and more regarding you and your business. While making sure your website is modern, cleanly designed, and well-kept with your brand is very important, there also are so many things that lie beneath the surface of your website that can make a huge difference with viewings, time spent on your pages, and the overall usability of your site. Here’s a few of our tips to making sure your website is better than ever this New Year:

1. Authentic and Updated Branding and Content
Make sure your branding, color scheme, photos, and content are updated and authentic to the story you’re trying to tell your potential customers. Some of the most common problems with business webpages are outdated material and branding. Using a modern, current logo and adding less stock photos and more authentic material coming straight from your business gives visitors a reason to stay and explore your page. In addition to graphic content and on-brand color schemes, making sure the information about your business is always updated (e.g., your address, mission, “About Us” pages, products, and customer testimonials, etc.) ensures visitors of your page have all the correct information they need to make that important connection with you as a seller.

2. Load Speeds
Slow load times are huge when a visitor views a webpage for the first time. In a world of instant gratification and 4G LTE speeds, people can be quite impatient…as in, 4 seconds being far too long impatient. The difference of making a sale or not can absolutely rely upon your site’s load speeds. Not only that, your business’s SEO rating can also drop due to poor load speeds. Regularly monitoring how fast your site loads, seeing how easy it is to navigate in a timely manner, making regular improvements to your site’s load speed is essential when considering what needs to be changed beneath the exterior layers of your website.

3. Security
Does your website have an SSL certificate? If not, 2018 is your year to get one. An SSL certificate creates a safe space for customers to make connections via purchase, information transfers, location services, etc., while browsing your site. The last thing you would want in the New Year is to land your business in hot water over misappropriate information of a customer because your website was not secured. Check out our previous blog regarding SSL certificates to learn more!

4. Include Your Social Media Buttons
With millions of users around the world, it’s no lie that social media has become a prominent piece of most modern people’s lives. If your business has social media accounts, that’s great. But is everyone interested in your business aware of that? Placing buttons for your social media handles seems like a simple task, but doing so allows users to build connections between all of the content released about your business. This is another small fix that can yield large results with the communication between you and your customer.

5. Responsive Design
According to the web analytics firm, StatCounter, mobile and tablet browsing overtook desktop browsing for the first time in 2016 with 51.3% of taking place via mobile technology; and, that number has been growing every single year since. So, it’s crucial to consider whether your site works efficiently on all browsing platforms. Making your site responsive not only makes your webpage easier to view, but it also opens your site to a wider daily audience. Not being able to view or use your webpage on a mobile phone can be frustrating to consumers looking for quick information, which can, at times, make them question your site’s professionalism and legitimacy.

BG Digital Group can help you bring your website back to life in 2018 by updating and adding all the points discussed above. We understand exactly what it takes to design a website worth visiting and worth exploring. From security, to graphic design, to load speeds, we have you covered every step of the way to making your site modern, user-friendly, and tailored to your business’ brand. If you’re ready to make your website better than ever, contact us today to get started.

Posted by admin

Hacking: Is Your Website at Risk?

Being hacked is pretty common. From large-scale companies to small businesses, everyone remains a target to online hackers devoting their time to stealing information and money from innocent online users every day. Take a look at our SSL Encryption Blog regarding how many hacking attempts go down every day. Hint: it’s a lot. So, how do you keep your site safe?


Hackers simply go with the flow when it comes to intensifying their skills. Every day software companies release security enhancement updates to not only better their products, but also outsmart the savvy hacker. Keep everything on your site, computer, and mobile devices up-to-date at all times, and you’ll have a much lower chance of a cyber-attack.


SSL Encryptions
We’ve already mentioned this a good bit, but SSL encryptions are a great way to make sure your business is secure and all the information that flows in and out of your business is locked down and secure.


Secure your Passwords
This is one of the oldest tricks in the book when it comes to internet security. Making sure your passwords are random, somewhat lengthy, and including symbols and capitalized letters can throw hackers pretty easily. Be creative and random! An example of a great password would be, x!Gh72T?.


Make Sure Your Site Has Security Plug-ins
Webpage creation and host engines, like WordPress, allow your business to buy or download a plethora of security plug-ins and add-ons to your site to ensure it’s safe and protected. Beware of rip-off security systems though, some of these do very little for your business, but cost a pretty penny.


BG Digital Group has a web development team that can help you meet your needs and protect your webpage. Whether it be adding plug-ins, SSL certificates, or monitoring updates, we have you covered! Call us today to see how we can help protect your webpage.

Posted by Callie Garrett
advertising budget

Tips to Plan a Great Advertising Budget

Marketing and advertising are some of the most important and essential aspects of planning and maintaining a business. To execute a good marketing plan that will be sure to promote growth, you need to perfect your budget and maximize every cent spent. Here’s a few tips about planning a great advertising budget:


Define Marketing Within Your Main Budget
According to Entrepreneur, a new company, defined as one to five years old, should devote about 12% to 20% of gross revenue to marketing. An old company, defined as five years or older, needs to devote between 6% and 12% annually. The marketplace has evolved to be extremely competitive. It’s rare to find a truly niche product, and with product development rates and online advertising usage higher than ever, it’s important to give your company an edge in advertising by having a strong defined budget.


Define What Areas Need the Most Attention
Once you have an overall marketing and advertising budget for your company, your next step should be to determine how to allocate your budget into areas of advertising that suit your needs. How do you want to market your business to your customers? What target customers do you want to reach? What media do you want to use? Are you interested in traditional media like billboards, newspaper and TV or are you interested in using digital solutions found with Google AdWords or social media advertising? These are all questions you need to ask yourself and discuss with your advertising agency.


Track How Your Ad Dollars Have Been Utilized
It’s easiest to maximize a budget when you can see how your past budgets have performed. By looking at the results and return on investment, you’ll be able to determine what areas are lacking in performance and which areas could use a budget cut or increase in spend. This way, you know what works and no penny goes to waste.


BG Digital Group can help you manage and plan your marketing budget, no matter the age of your company or the size of your budget. Regardless of budget size, we will help you maximize every bit of your monies. Give us a call today to see what we can do for you and how we can help you reach your business goals.

Posted by Callie Garrett

Blogs and Emails: How Do You Know Your Target Audience is Reading?

Creating a successful blog or email campaign is about one thing:  content. Here are a few tips to help make your emails and blogs reader-friendly and visually appealing, while helping your business’ SEO and rating on Google.

Using Plug-In’s and Automated Email Software
There are a lot of great marketing monitoring tools to help you and your advertising agency monitor how your content is performing, what people are reading, and how you can improve your SEO rating. For blogging, Yoast is a great tool to utilize keywords within blogs, perfect blog titles, manage URLs, and perfect meta descriptions for every bit of content on your website. Another great program for monitoring email performance, sending mass emails, and creating new content for emails is MailChimp. With MailChimp, you can utilize social media, content creation, and data analysis all within one single program.

It’s All About the Content
Now that you can track how your content is performing on multiple platforms using plugins and ad software, you need to create sharable content. What does this mean? It means keywords, originality, and links galore. Ensuring relevant keywords pop up in all your webpage content, whether it be blogs, emails, or copy on your website, is absolutely essential to a great SEO rating on Google. The key is making sure your content has keywords and links but, more importantly, that those keywords are original to your company and flow naturally for the reader . Repeated, unoriginal content with weak headlines will guarantee a low-open and click-through rating for your blogs and emails.


BG Digital Group creates visually appealing and engaging content that continually helps our clients have a competitive advantage. Blogs and email marketing work best in tandem with blogs providing readers timely and relevant content that emails further promote through clickable links leading back to the client’s website.


Our team knows exactly what it takes to receive a great SEO rating, and we have all the tools and programs to do it. Our experts can connect your site with Yoast and manage your MailChimp account, while explaining how you can track and create your own content using these platforms. Call us today to talk about your options for both blogging and email automation; we have all the right ideas to make your marketing matter.

Posted by Callie Garrett
web hosting

What You Should Expect When Having an Agency Host Your Webpage

One of the most unanticipated, but most important, expenses that businesses will need to plan for is a web hosting cost. While it may seem like an expensive cost when starting up a webpage or switching over a current page, it’s crucial to your business page’s performance, security, backups, and much more.  Your webpage is undoubtedly one of the most important pieces of your digital footprint and presence. It’s where people go to find information, how people search for your company, and overall a go-to place for promoting your business. So, what is hosting all about, and why is it a good idea to host with an agency? Here are a few reasons:


This is perhaps the most alluring benefit to hosting your webpage with an agency. A recent study conducted by Sophos Security found that 30,000 websites are hacked daily. In fact, Google found that in the past year daily hackings have risen by 32% from that number. Moral to the story? Hackers are getting better at their unfortunate jobs. Hosting on large-scale programs or using free hosting services puts your webpage at risk for hacking due to a lack of strong firewalls and built-in sophisticated server security programs. Premium agency hosting platforms have all of the latest security advancements to keep your webpage safe and sound.



Using a large-scale free or reasonable hosting service can slow down your page significantly due to the volume of sites they currently host, making your website SEO rating on Google plummet. According to ForbesTech, people, on average, will abandon websites that take more than two seconds to load. Using an agency host can ultimately reduce load times by over 50%, making premium hosting a no-brainer.


Customer Service

Hosting with an agency allows you to have direct communication with the person in control of your website. This alone is a premium benefit because if anything goes awry, or if you have questions, this issue will be addressed immediately. Hosting with free or large hosting companies is like dealing with any corporate company: lots of waiting and little resolution.


Boosting your webpage rating is largely important when trying to increase the profitability of your marketing budget. We can increase load speeds, keep your information safe and secure, and much more. Add this important step to your marketing plan and call BG Digital Group to discuss your web hosting options today.

Posted by Callie Garrett

How Do You Know When It’s Time for a Website Refresh?

Your webpage is the most important information source for potential and current customers. On average, according to the Nielson Norman Research Group, users will leave a webpage in 10-20 seconds if the page is not considered interesting or valuable to their online mission. If it’s been 3-5 years (or even less), since you’ve last updated your site, it may be time for a website refresh. After all, your webpage is home to the largest amount of information regarding your business.

Not sure if it’s time to revamp your page? Here are a few reasons you may need to consider a website refresh today:

Your Brand and Information Is Not Up-to-Date
This is the most important part of updating a website. Since you could have hundreds of potential customers viewing your page every day, it’s important to ensure that every single piece of information is current and reflects exactly what you want visitors to see. Having old information or an expired brand identity can cause your customers to lose trust in your business or get confused about what your business is all about.
It’s Outdated
Not only is outdated information detrimental to your online presence, so is having a traditional, dated design. With this, it’s important to make sure your page is appealing, modern, and easy to use, including ensuring your page is mobile friendly. In fact, StatCounter Global Stats, a web analytics service, claims that mobile page views of the world’s websites surpassed desktop page views.
Your Website’s Traffic and SEO is Declining
Finally, let’s talk about growth. Are you able to track the statistics of your website? If not, that’s one of the first things that should be addressed in a website update. You need to be able to see who is coming to your site, where they’re coming from, and how long they stay. A higher SEO rating places your webpage higher on Google’s search listings, increasing your traffic over time. If you can track your SEO and web traffic already, any sight of significant decline may suggest that you need an update.

BG Digital Group has all the expert advice and help you need to kick start a website update ASAP. From making a new website from scratch, to editing information, to re-branding a site, even hosting information, we have you covered. Give our website development and digital marketing experts a call or visit our website to see what we can do improve your business’ website.

Posted by Callie Garrett