Tag: what its like to be a social media manager

social media campaign
Social

Is it Time to Have a Social Media Campaign?

As of 2017 a whopping 81% of the U.S. population uses social media. Social media is defined as social networking sites, online picture collaborations, and messaging and forum sites. While you’re familiar with social media for personal use, social media for businesses is a different ballgame. In fact, some businesses completely operate through social media. Whether you have an online business or are looking to implement a new social marketing plan, an effective social strategy can increase both awareness and sales. Now, when is it time for your business to launch a social media campaign and how do you measure its effectiveness?

 
You’ve established a Consistent Brand
Social media is about strong branding and building relationships with potential and current customers. Whether it’s Instagram, LinkedIn, YouTube, Facebook, Twitter, or Google+, keeping a brand consistent on social media creates a persona for your business that customers can learn and connect with, bringing them closer to making purchases. Your followers become your brand ambassadors, essentially advertising on your behalf.

 
People Love Your Product
Have you gotten a great response for your product(s) or business? Maybe you need to communicate in real time about deals, your hours, events, new products, or just keep a personal connection? It may be time to develop a social media plan. This social media plan will help with keeping your customer relationship strong. Make sure you know your target audience and select the right social media platform to keep connected.

 
How do I Measure my Social Media Performance?
Measuring whether a new social media campaign is working is easy. Are you reaching your target market with your posts? Have social media ‘influencers’ noticed your brand? Does a high number of followers suggest a successful campaign? Sometimes. Most social media platforms have tools to track your campaigns by monitoring who is looking at your posts, if your posts have referred people to your website, or if a post fell flat. This way you’re able to see what works and what tweaks need to be made to better your campaign.

 

We have a stellar social media team here at BG Digital Group, and whether you’re in need of starting a campaign or cleaning up a current one, we’re here to help. Give us a call today, and we can take a look into what will help make your social media marketing matter.

Posted by Callie Garrett
social media content creation
Social

3 Rules for Creating Content for Social Media

Are you struggling to make an impact on social media? Did you create a Facebook page because every other business was and now you’re failing to see the benefit of the platform? Are your posts getting lost in the sea of information? By following these three “rules” you can beef up your social media presence in a jiff!
 
Rule Number 1: Be open and patient.
Think of social media as a marathon, not a sprint. Growing on social media is a process and you won’t see results overnight. Similarly, producing creative content that performs well takes time and proper preparation. In some cases, it can take months to plan one short campaign. Continue to dream big and think ahead while being patient and working diligently towards the larger, long-term goals of the brand.

 
Rule Number 2: Create original content.
Whether you create videos or other posts, you’ll want to create original imagery that conveys your brand messaging. Do you want to dive into meme culture? Use your own content to create relatable memes rather than taking one from another site. At its core, social media marketing is rooted in gaining additional visibility for brands and organizations.

Use your creativity to convey your messaging clearly. Create content that speaks to your audience’s individual needs and encourages interaction and conversation. This will help you have more meaningful interactions online with customers and create experiences that were never before thought possible.

When using social media (even as an advertising tool), it is important to remember that audiences want more than a sales pitch; they want experiences, useful information, and connection. Every social media platform has its own unique properties and these affect how different forms of content perform. You must learn your audience(s) across each platform and adapt your content accordingly.

 
Rule Number 3: Plan content with consideration.
When planning your content, it is important to consider the demographic of the audience and what users expect to see online. Do you need to post something new every day? No; take into consideration the platform, algorithm updates, and audience insights to have an idea of how often you should post. Should your tweets be copied from your Instagram posts, or vice versa? No, they should reflect the culture that exists on the specific platform in order to be successful.

While it can be helpful to follow a schedule for posting, when you post and react to what is happening in real time your audience is more actively engaged. In doing this, you encourage conversations organically. Following a plan too closely can result in your content becoming stale and inauthentic over time, leaving your audience apathetic to your messaging.

 

At BG Digital Group, we are experienced, knowledgeable, creative, and have access to tools thatdetect and analyze your audience. By partnering with us, we will help you become a part of something bigger. Contact us to learn more.

Posted by Callie Garrett