How Video Marketing Can Increase Engagement

According to a new report from Millward Brown, all around the globe, people are spending just as much time watching online videos as they spend watching TV. While it’s no secret that this is common behavior for millennials, the report found that Gen Xers are beginning to exhibit the same viewing habits. This means that it is more important than ever to hop aboard the video marketing train.

Screen Shot 2016-06-09 at 3.28.27 PMIn terms of getting information out to your consumers, traditional media doesn’t cut it anymore. It is crucial that companies make themselves stand out from the competition and one way to do that is with video marketing. Videos compress and quickly deliver a fair amount of information on a more personal level, allowing you to punch through the media clutter that consumers are experiencing everyday

We recently posted a two-minute promotional video to a client’s Facebook page highlighting all that their business has to offer. The video was posted on June 2nd, and we were blown away by the results. In its short week after being posted, there have been 2,385 reactions, 26,964 views, and 66,442 people reached. The response we received from the post prove just how effective video marketing can be.


Screen Shot 2016-06-07 at 11.53.43 AMHere at BG Digital we are equipped to utilize expert video marketing techniques that will take your company to the next level. Your digital marketing should cater to your audience and that is exactly what our team excels at doing. We will help you define your target audience while turning viewers and fans into loyal customers. Harnessing the power of video marketing can be a challenge, but by working with the right team of people, the task becomes much simpler.

Contact us at BG Digital Group today to learn how we can help your business thrive.

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