Check out the e-commerce website we’ve designed for the local surf stars at AB Surf Shop, and learn why this particular project will always be remembered at the BG Digital Office.
Those Were the Days
Atlantic Beach Surf Shop opened its doors in 1964, stoked to marry their love of surfing and the ocean with beachgoers and Crystal Coast locals alike. Those were the days of many surfers in the water, many piers to choose from and the beginning of surfing on the East Coast. A lot of people like to called AB Surf Shop a home away from home, from surf accessories to beach necessities to luxury clothing lines, AB Surf hop brings the best of many worlds into one boutique shop. AB Surf Shop carries a wide selection of surf and skate brands as well as boutique apparel and now, they’re bringing it to you online.
What We Did
AB Surf Shop is ever-growing in the popularity from locals to vacationers, you always see someone wearing an AB Surf Shop hoodie and t-shirt down on the Crystal Coast. But as the brand grew in popularity across the nation, they wanted to take it to the next level, and that’s where BG Digital came in. We designed an e-commerce website that let’s you shop from home when you can’t make it over to the island. From stickers to t-shirts to coffee mugs, it’s all available for you at home. One key aspect of the website was that it appealed to millennials and earlier generations, as the AB audience is wide spread and diverse. Our web developer, Sue, worked hard to ensure that the website suited all of their needs and then some. “They have been a joy to work with. An e-commerce website is slightly more challenging to develop, but it’s really great seeing it come to life!”
Also included in our web design was an opportunity to improve their search engine optimization every day. By providing a fully-integrated blog on the AB Surf Shop website, these local superstars have the opportunity to write about trends in fashion and in surf every day, improving their SEO and driving more traffic to the site through subscriptions and social media.
Want to improve SEO for your website? Check out these articles on how to improve your Google rank and stay relevant online.
If you’re looking for website designers in Eastern NC, BG Digital Group, formerly known as Bellagurl Marketing, is a full service marketing, publishing, and advertising agency in Morehead City, North Carolina, catering to the Crystal Coast and beyond. We specialize in an inbound marketing strategy, using valuable content to bring the right clients to you and build an awesome audience for your business. If you’d like to read more about digital marketing and what BG Digital Group can do for you, read more on our blog or set up a consultation.